In 1932, S / W Printing began as Stricklin Printing in downtown Florence, South Carolina. Today, the company is owned by Steve and Susan Powers. On-site printing press allows for a faster turnaround on orders along with available delivery service.
In 1932, S / W Printing began as Stricklin Printing in downtown Florence, South Carolina. Today, the company is owned by Steve and Susan Powers. On-site printing press allows for a faster turnaround on orders along with available delivery service.
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In 1932, S / W Printing began as Stricklin Printing in downtown Florence, South Carolina. Today, the company is owned by Steve and Susan Powers. On-site printing press allows for a faster turnaround on orders along with available delivery service.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
In 1932 S/W Printing Company began as Stricklin Printing in downtown Florence, South Carolina.
After 78 years, today S/W Printing is owned
by Steve and Susan Powers. The Powers family have continued the company's philosophy of providing customers with the highest quality professional printing services; all at an affordable price. S/W PRINTING SERVICES SIGNAGE GRAPHIC DESIGN BROCHURES BUSINESS CARDS BUSINESS FORMS LETTERHEAD & ENVELOPES PROMOTIONAL ITEMS COPIES WIDE FORMAT PRINTING The mission statement of S/W Printing is to provide customers with high-quality professional printing services at affordable prices. S/W printing’s vision is to be known throughout the industry as the dependable, quality and service oriented, low-cost provider of business documents. Our mission is to consistently deliver the finest quality professional printing services with exceptional value on time, every time, and to meet or exceed our customers’ expectations in order to enhance their business and make them more successful at affordable prices. S/W printing establishes and maintains lifelong customer relationships through superior graphic communication services and printed products. We strive for excellence in all we do and treat everyone with dignity and respect and become dependable, quality oriented, low cost provider of print media. Strong Brand Image.
On-site printing press allows for a faster
turnaround on orders along with the available delivery service.
Steve Power’s strong inter-personal skills and
development of strong relationships within the community. The website provides an avenue for current customers to reorder, review and find out the job status. Florence Downtown Development Corporation helping in the physical establishment and business. S/W printing is very well positioned geographically.
Marketing and Advertising efforts are better than M&M
document center, and better customer relationship management than Office Depot. M&M Document Center leads them in the copy jobs because S/W printing offers the services but does not promote copies.
S/W printing is offering lesser products and
services than competitors and contains a narrow product line.
Most customers have yet to embrace electronic
methods, which creates a considerable amount of time to complete orders. Payments are not accepted and automatic quotes cannot be generated through the website.
General expenses are considerably high.
S/W printing has only one contracted account and
the majority of sales are open sales by repeat customers or walk-ins.
Lack of financial resources.
M&M Document Center
Office Depot
In-house The city of Florence has recently under taken a massive redevelopment of Downtown Florence.
There are over nine foreign affiliated
companies and fourteen Fortune 500 companies in the region.
Population in July 2008: 31,570. Population
change since 2000 is +4.4%. Florence County jobs have decreased by 3.30 percent, and local businesses are increasing.
Estimated median household income in 2008:
$41,280 (it was $35,388 in 2000).
Pollina Corporate real Estate study has ranked
South Carolina as the top-pro business state after reviewing 29 factors. Intense competition as the printing industry is known for its price elasticity.
Two major competitors within 5 miles
radius.
U.S may fall back into a recession.
Market is growing rapidly, probability of more competitors to enter.
Technology is becoming more affordable and
increasing number of government agencies and corporations within Florence have in- house printing facility. market development strategy marketing penetration strategy
product development strategy
Increase sales by approximately 75% overall till the end of next three years.
Increase market share by at least 25% by
the end of three years.
Launch of four new products and improving
on quality by the end of 2012. Open one outlet in Darlington county, would result in approximate increase of 20% in sales, the development would cost $40,000 through equity injection by Steve powers Increase of 5% of sales; by attaining contracts from local businesses. Marketing expense of electronic and print media, banners & broachers is $15000 which would be covered by equity injection. Increase of 10% of sales; expense of improving and updating and the site is $5000 covered by equity injection. Production of new product line for 2010; business handbook, Banners; incur cost of $15,000 for production materials, will increase sales by 5%. The cost would be covered by equity injections. Increase of 2% of sales; by attaining contracts from local businesses and improving customer base. Marketing expense of electronic and print media, banners & broachers is $20000, covered by retained earnings. Increase of 3% of sales; expense of maintain and updating the site is $1000 covered by retained earnings. Production for new product line for 2010; Greeting cards and invitations; incur cost of $11,000 for production materials and $10000 for new equipment will increase sales by 3%. The cost would be covered by retained earnings. Open one outlet in Quinsby county, increase of 15% in sales, and incur cost of $50,000 through retained earnings.
Increase of 5% of sales; expense of maintain
and updating the site is $2000 covered through retained earnings. Increaseof 7% of sales; by attaining contracts from local businesses and improving customer base. Marketing expense of electronic and print media, banners & broachers is $25000 covered through retained earnings. The comparison reveals that actual planned strategies are intensive in nature too. The recommendations suggests for market development(geographic expansion) and market penetration strategies too to better exploit on opportunities and capture greater piece of the pie (market share). Financial reports would indicate in terms of Sales, increased Return on Investment, Increased return on Assets and EBIT.
Customer feedback would be taken on the
new products and existing services provided by the firm. How firmly the firm is competing in the market and exploiting the opportunities emerging.
How the firm existing policies are in line with
the annual objectives being set. The firm is moving towards its long term goals with the help of a strategic-evaluation framework.
Balanced Scorecards would be developed to measure the
improvement in performance of the firm.
Proper Audits would be conducted to identify financial