Developing an Event Proposal:

(RFP)
SLS 3205
Summer 2007

Most Basic

Objective
Background
Requirements
Deadline

More Involved
Objective
Background
Elements of Response
Term of Contract
Deadline
Review

Objective
What

is the purpose of the proposal?

What are you going to provide
Be

General
Sell the sizzle!!

Background
Executive

Summary
Describe the event, venues
Describe what you plan to do as the event
contractor (generally)

Elements of Response
1.
2.

Theme for the event

Description of any supporting events

3.

Music
Food
Contests

Description of specific locations to be

utilized

Elements of Response (cont.)

4.

Physical design of venues

5.

Provisions for public health and safety

6.

Schematic of fields
Maps
Security
Logistics

Availability and type of concessions

Contracted
Provided by association

Response (cont.)
7. Plan for securing participants
8. Plan for securing sponsors
9. Description of Advertising Campaign
10. Volunteer coordination plan
11. Community Involvement Proposal
12. Publicity Campaign

Event Organization Chart

Develop a schematic chart that outlines
the organizational structure of
Tournament

Organizing Committee
Break down requirements into component
parts

Budget
Detailed budget for event
1

year- 1 month?
Revenue commitments
Necessary

to finance event
Startup and ongoing

Experience
List your experience
Previous events
Work effort

What did you (your company) provide at previous

event(s)

References
Results of Events

Financials
Attendance
Media

Selling to the Internal

Audience
Event organizers
What do you have to offer them?
Why should they hire you and/or your
company?

Selling to the External

Audience
Local Community
Visitors and Convention Bureau
Sport Authority
Other audiences
SportBusiness Journal

(examples of events)

IAAM
NGBs