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Learning Objective

1. Perform horizontal analysis

13-1

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PERFORM HORIZONTAL ANALYSIS

Study of percentage changes from year-to-year

Two steps:
1. Compute dollar amount of change from one period
to the next
2. Divide dollar amount of change by base-period
amount

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LO 1

Illustration: Amazon.com, Inc.


Amazon.coms net sales (in millions) increased by 27.1%
during 2012, computed as follows:

Step 1 Compute the dollar amount


of change from 2011 to 2012
Step 2 Percentage change for the period

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LO 1

Illustration: Amazon.com, Inc.


Exhibit 13-2 | Comparative Consolidated Statements of OperationsHorizontal
Analysis (partial exhibit)

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LO 1

Illustration: Amazon.com, Inc.


Exhibit 13-3 | Consolidated Balance SheetsHorizontal Analysis (partial exhibit)

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LO 1

Illustration
Prepare a horizontal analysis of the comparative income
statements of Ama Music Co.

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Advance slide in presentation mode to reveal $ Change and % Change


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LO 1

Trend Percentages

Form of horizontal analysis

Base year selected and set equal to 100%

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Amount of each following year stated as a percent of


base

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LO 1

Trend Percentages
Amazon.com, Inc., showed income from operations as follows:

Trend percentages are computed by dividing each successive


years amount by the 2008 amount

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LO 1

Learning Objective
2. Perform vertical analysis

13-9

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PERFORM VERTICAL ANALYSIS

13-10

Shows relationship of a financial-statement item to its


base

Income statement, base is total revenue

Balance sheet, base is total assets

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LO 2

Illustration: Amazon.com, Inc.


Exhibit 13-4 | Comparative Consolidated Statements of OperationsVertical
Analysis (partial exhibit)

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LO 2

Illustration: Amazon.com, Inc.


Exhibit 13-5 | Consolidated Balance SheetsVertical Analysis (partial exhibit)

13-12

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LO 2

Learning Objective
3. Prepare common-size financial statements

13-13

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PERPARE COMMON-SIZE FINANCIAL


STATEMENTS

Report only percentages (no dollar amounts)

Assists in the comparison of different companies

13-14

Expresses financial results in terms of a common


denominator

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LO 3

Calculate the common-size percentages for the following income statement:

Advance slide
in
presentation
mode to
reveal answer

13-16

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Benchmarking

Compares company to a standard set by others

Facilitated by common-size statements

Has goal of improvement


Exhibit 13-6

13-16

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LO 3

Learning Objective
4. Analyze the statement of cash flows

13-17

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ANALYZE STATEMENT OF CASH FLOWS


Cash flow signs of a healthy company:

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Net cash flow provided by operating activities


exceeds net income

Operations are the major source of cash

Investing activities include more purchases than sales


of long-term assets

Financing activities are not dominated by borrowing

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LO 4

ANALYZE STATEMENT OF CASH FLOWS

13-19

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LO 4

Learning Objective
5. Use ratios to make business decisions

13-20

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USE RATIOS TO MAKE BUSINESS


DECISIONS
Measuring ability to pay current
liabilities
Measuring turnover and cash
conversion cycle
Measuring leverage
Measuring profitability
Analyzing stock as an investment
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LO 5

Ability to Pay Current Liabilities

Working
Capital

Current
Ratio

Quick
(Acid-test)
Ratio
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LO 5

Ability to Pay Current Liabilities


Working Capital:

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Measures ability to pay current liabilities with current


assets

Generally, the larger the working capital, the better


the ability to pay debts

Capital is total assets minus total liabilities

Like a current version of total capital


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LO 5

Ability to Pay Current Liabilities


Current Ratio:

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Measures ability to pay current liabilities with current


assets

In general, a higher current ratio indicates a stronger


financial position

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LO 5

Ability to Pay Current Liabilities


Quick (Acid-test) Ratio:

13-25

Shows ability to pay all current liabilities if they come


due immediately (quickly)

Narrower base to measure liquidity than current ratio

Ratio of 0.90 to 1.00 is acceptable in most industries

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LO 5

Turnover and Cash Conversion Cycle


Inventory
Turnover

Days Sales
Outstanding

13-26

Accounts
Receivable
Turnover

Accounts
Payable
Turnover

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Cash
Conversion
Cycle

LO 5

Turnover and Cash Conversion Cycle


Inventory Turnover:

13-27

Measures number of times a company sells its


average level of inventory during a year

Varies widely with nature of business

Compare ratio over time as well as with industry


averages or competitors
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LO 5

Turnover and Cash Conversion Cycle


Days Inventory Outstanding:

13-28

Converts inventory turnover ratio into days

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LO 5

Turnover and Cash Conversion Cycle


Accounts Receivable Turnover:

13-29

Measures ability to collect cash from credit customers

In general, higher the ratio, the better

Tells how many times during the year average


receivables were turned into cash

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LO 5

Turnover and Cash Conversion Cycle


Days Sales Outstanding:

13-30

How many days sales remain in accounts receivable

How may days it takes to collect the average level of


receivables

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LO 5

Turnover and Cash Conversion Cycle


Accounts Payable Turnover:

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Measures number of times per year that entity pays


off its accounts payable

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LO 5

Turnover and Cash Conversion Cycle


Days Payable Outstanding:

13-32

How many days it takes a company to pay off


accounts payable

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LO 5

Turnover and Cash Conversion Cycle


Cash Conversion Cycle:

13-33

Shows overall liquidity by computing the total days it takes to


convert inventory to receivables and back to cash, less the
days to pay off its suppliers

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LO 5

Leverage: Overall Ability to Pay Debts

Debt Ratio

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TimesInterestEarned Ratio

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LO 5

Leverage: Overall Ability to Pay Debts


Debt Ratio:

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Indicates percentage of assets financed with debt

Ratio of 1 reveals that debt has financed all the assets

Ratio of 0.50 means that debt finances half the assets

Higher the ratio, greater the pressure to pay interest and


principal
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LO 5

Leverage: Overall Ability to Pay Debts


Times-Interest-Earned Ratio:

13-36

Measures number of times operating income can cover


interest expense

Also called interest-coverage ratio

High ratio indicates ease in paying interest; a low value


suggests difficulty
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LO 5

Illustration
Using the data on the next slide, calculate the following ratios
for 2014: (Round answers to two decimal places)
a. Working capital
b. Current ratio
c. Quick (acid-test) ratio
d. Debt ratio
e. Times-interest-earned ratio

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LO 5

Illustration
Summary data:

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LO 5

Illustration
a. Working
capital

$248,000

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$455,000

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$207,000

LO 5

Illustration
b. Current Ratio

2.20

13-40

$455,000
$207,000

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LO 5

Illustration
c. Quick Ratio

.93

13-41

$193,000
$207,000

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LO 5

Illustration
d. Debt Ratio

.60

13-42

$304,000
$510,000

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LO 5

Illustration
e. TimesInterestEarned Ratio

7.34

13-43

$301,000
$41,000

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LO 5

Measuring Profitability
Operating
Income
Percentage

DuPont
Analysis

Rate of
Return on
Sales

Asset
Turnover

Rate of
Return on
Total Assets

Leverage
Ratio

Rate of
Return on
Equity

Earnings Per
Share

Gross Margin
Percentage

13-44
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LO 5

Measuring Profitability
Gross (Profit) Margin Percentage:

13-45

Amount of profit that the entity makes from merely


selling a product before other operating costs are
subtracted

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LO 5

Measuring Profitability
Operating Income (Profit) Percentage:

13-46

Measures percentage of profit earned from each sales


dollar in a companys core business operations

Persistently high operating income compared to net


sales is an important determinant of earnings quality

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LO 5

Measuring Profitability
DuPont Analysis:
Return on assets
Rate of
return
on
sales

Net
income

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Levera
ge
ratio

Return
on
equity

Levera
ge
ratio

Return on
equity

Net
sales

x
Net
sales

Asset
turnov
er

Averag
e total
assets

Detailed analysis of return on


assets (ROA) and return on
common stockholders equity (ROE)

Averag
e total
assets
Averag
e
commo
n
equity

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Net
income

Average
common
equity

Measuring Profitability
Rate of Return (Net Profit Margin Ratio) on Sales:

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Shows percentage of each sales dollar earned as net


income

Higher the percentage, the more profit is being


generated by sales dollars
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LO 5

Measuring Profitability
Asset Turnover:

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Measures amount of net sales generated for each dollar


invested in assets

Measure of how efficiently management is operating the


company

Companies with high asset turnover tend to be more


productive
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LO 5

Measuring Profitability
Rate of Return on Total Assets (ROA):

13-50

Measures how profitably a company uses its assets

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LO 5

Measuring Profitability
Leverage (Equity Multiplier) Ratio:

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Measures

Impact of debt financing on profitability

Proportion of each dollar of assets financed with


stockholders equity

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LO 5

Measuring Profitability
Rate of Return on Common Stockholders Equity:

13-52

Shows relationship between net income and common


stockholders investment in the companyhow much
income is earned for every $1 invested

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LO 5

Measuring Profitability
Earnings per Share (EPS) of Common Stock:

EPS =

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Net income Preferred Dividends


Average number of shares of common
stock outstanding

Amount of net income earned for each share of


outstanding common stock

Most widely quoted of all financial statistics

Only ratio that appears on the income statement


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LO 5

Analyzing Stock Investments

Price/Earnings
Ratio

Dividend
Yield

Book Value per


Share of
Common Stock
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LO 5

Analyzing Stock Investments


Price-Earnings Ratio (Multiple):

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Shows market price of $1 of earnings

Ratio, abbreviated P/E, appears in the Wall Street


Journal stock listings and online

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LO 5

Analyzing Stock Investments


Dividend Yield:

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Measures percentage of a stocks market value


returned annually to stockholders as dividends

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LO 5

Analyzing Stock Investments


Book Value per Share of Common Stock:

13-57

Indicates recorded accounting amount for each share of


common stock outstanding

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LO 5

Limitations of Ratio Analysis

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To be useful, ratios should be analyzed over a period of


years to consider all relevant factors

Any one year, or even any two years, may not represent
the companys performance over the long term

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LO 5

Learning Objective
6. Use other measures to make investment
decisions

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Economic Value Added (EVA)

Combines accounting and finance data

Measures if operations have increased stockholder


wealth

Positive EVA suggests increase in wealth

EVA = Net income before taxes + Interest expense


Capital charge

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LO 6

Economic Value Added (EVA)


Capital charge =

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LO 6

Red Flags in Financial Statement


Analysis
Earnings problems

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Decreased cash flow

Too much debt

Inability to collect receivables

Buildup of inventories

Trends of sales, inventory and receivables

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LO 6

Efficient Markets

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Market prices fully reflect all information

Managers cannot fool market with accounting


manipulations

Market sets fair price for stock

Appropriate investment strategy:

Manage risk

Diversify investments

Minimize transaction costs

Copyright 2015 Pearson Education Inc. All rights reserved.

LO 6

Copyright
This work is protected by United States copyright law and is
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and assessing student learning. Dissemination or sale of any part of
this work (including on the World Wide Web) will destroy the integrity
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work are expected to abide by these restrictions and to honor the
intended pedagogical purposes and the needs of other instructors
who rely on these materials.

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