Professional Documents
Culture Documents
MCOM 100-01
Tonight In Class
Chapter6:MotionMedia
-FilmandTelevision
Film:MediaImpact(28minutes)
Quiz#5:
-LastWeek'sLecture,Film
-Chapter5:SoundMedia
Motion Pictures
The experience of watching a movie uninterrupted in
a darkened theater has moved people since the
earliest days of the medium. Movies have a special
power among the mass media.
Suspension of disbelief: The willingness of a
reader or viewer to accept the premises of a work of
fiction, no matter how fantastic or impossible. The
audience may accept limitations and sacrifice
realism and logic, for the purposes of enjoying the
work as entertainment.
Characteristics of Film
More intense than any other medium when
watched as intended in a theater.
Its not the movie itself its the exclusion
of the outside world, concentrated attention
on the film in front of the audience.
A measure of sensory deprivation.
Movies create an impression of reality that
most often is not at all real.
Film Technology
Movies are based on the same technology as
photography: Edisons movies, Eastmans film.
1727: Light causes silver nitrate to darken.
Persistence of vision: This has NOTHING to do
with hypnosis or darkened theaters or motion.
It has to do with physiology: The human eye
retains an image for a fraction of a second so it
sees individual frames as being continuous
motion.
Technology
1888: William Dickson of Thomas Edisons labs
figured out how to get a camera to capture 16
images per second. Still photography moved to
motion photography motion pictures.
Edisons movies were viewed by looking into a
box a peep show.
The Lumire brothers in France invented the
projection of motion pictures the first movie
house in 1895.
Old-Time Movies
TheKinetoscope
Digital Cinema
The next step? Digital development of
pictures and then the digital projection of
those movies is replacing the literal
films of today.
Movie attendance is dramatically falling
especially among young men.
DVDs and video games are replacing
theater movie attendance significantly in
recent years.
About Exhibitors
Multiplex theaters have replaced
individual movie houses and palaces.
Its cheaper to have many screens but only
one ticket seller, refreshment stand,
heating/ventilation system, parking lot:
economy of scale.
Multiplex theaters were first established
in Europe, but are the rule in the U.S.
today.
Movie Economics
Six companies dominate the industry, but pick up
projects from independent producers and
capitalize on other enterprises.
Major studios finance some movies and use the
money they make to produce more.
Investor groups and banks are becoming more
prevalent, however. This involves risk sharing.
Independent producers, e.g. Mel Gibsons
Passion of the Christ, go around big studios.
Product Placement
A promotional tactic: a real product is placed in
the media in exchange for some value
Relatively new, since 1980s
1982: E.T. The Extraterrestrial and Reese's
Pieces - Spielberg originally wanted M & Ms
- Reese's Pieces sales went up 65-80%
The Decline
Movie ticket sales peaked at 90 million a week in
1946 when the population was half what it is now.
TV cut into movies. people could stay at home and
see the world for free after the cost of the set.
Movies tried things TV couldnt: color
spectaculars with huge casts, 3-D, Smell-o-Vision,
special effects, controversial subjects, sex, etc.
1985: shift toward younger people. Today movies
are made primarily for those 12-24. Blockbusters
have to attract much larger age groups.
Melding Media
To help counter the box office slide, studios
shifted their production from movies to
TV. Today, studios make $54 billion a year
in producing programs for TV.
The majority of studio production today is for
television fare.
Evaluating Movies
Box office success doesnt necessarily equate to
critical success. Titanic had wonderful special
effects; critics thought the films story trite.
Reviews can be helpful to the consumer.
Shop for reviewers free of bias; today, that is
difficult.
Be an informed consumer of films and
understand their profound effect on you, our
society and, in the relatively near future, the next
generation for which you will be parents.
Television
No medium in America has had a more
powerful effect on society than television*. It is
our constant companion and not necessarily a
positive influence.
*Until The Internet ?
Influence of Television
Cultural impact: TV is on an average of 7
hours a day in each U.S. household.
TV draws people from other activities:
reading, recreation, sports, hobbies, family,
social groups and studying?
When people had only one TV per household,
the family got together to watch just as
they had done earlier to listen to the one radio
in the parlor.
Influence of Television
As televisions proliferated, it took family
members away from each other as they
watched different programs.
Now, 25 years later, research is just
becoming available on the possible child
developmental damage done by
educational TV programs like Sesame
Street.
Influence of Television
Economic: Nearly 25 percent of all advertising is
spent on TV.
TV has influenced other media: books,
newspapers and magazines have been abandoned
to a great extent to TV viewing.
Recordings: could not be successful without the
music video today.
Movies: the arms race continues over content
exclusivity.
Radio: programs all shifted to TV and radio was
left with music and talk.
TV Technology
In the 1920s, farm boy Philo
Farnsworth came up with the
idea of electronic scanning.
This is a diagram he did while
in high school.
At age 21, he showed the first images
in 1927 via a tube he called the image
dissector to pick up images and
display them electronically on a
screen, line after line.
Television Technology
Competitor, RCAs Vladimir
Zworykin came up with the
Iconoscope, said he invented
TV. Farnsworth wins a lawsuit
to claim of being first.
Zworykin had visited
Farnsworth's lab in the 1920s
and could easily have seen his
earlier work
Television Technology
FCC standardized TV
technology in 1952.
In 1997, finally, decided
on digital and HDTV,
years after Japan and
Europe had analog HDTV.
Television Timeline
1927: Farnsworth's first with television
1939: RCA shows TV at Worlds Fair
1941: FCC adopts 525-scan lines, Europe is 625
1951: "I Love Lucy" uses film
1952: FCC adopts U.S. standards
1975: Gerald Levin invents HBO
1986: Rupert Murdoch creates Fox
1991: Japanese introduce 1,100 lines
1996: FCC adopts digital standards
2009: FCC requires digital TV transmission
Delivery of TV
Over-air: leaders of early
TV-- mostly former radio
execs-- thought "radio with
pictures."
It would have been easier/cheaper to have started
with (coaxial) cable at the beginning of TV.
It wasnt until the 1970s that cable became
generally available.
1994: Direct broadcast satellite TV by Stan
Hubbard, Minneapolis; Murdochs king today.
Structure of TV
Dual national system: FCC used radio as a
guide. Localism rules. Federal regulation &
corporate, for-profit corporations.
Affiliates and networks: just as with radio,
networks developed and locals became affiliates.
Three networks: CBS, NBC, ABC dominated
until the 1980s; then came Fox, UPN and WB
(now CW: CBS Corp & Warner Bros.).
Cable: changed everything in the 1970s.
Cable
Early TV execs,
with a background in
radio, thought in terms
of broadcast towers and
reception by antenna.
Millions, outside the range of the tower, could
not get TV. Cable solved that starting in the
1970s with CATV entrepreneurs.
Cable
Entertainment
Video versions of
popular radio programs
of the past, mostly
live comedy & variety
1951: I Love Lucy. Hollywood goes TV with
the filming of shows. Filming, editing made reruns possible and Lucy and Desi rich.
TV News
From the iconic Dave
Garroway on the first
Today Show, to Katie
Couric at CBS News, a
transition from news to
Infotainment, magazines
and 24-hour news with Fox
driving content and style.
The Future?
TV on your computer,
PDA, cellphone
72-inch pictures or
1.75-inch screens of live
TV or podcast playback?
The issue of media melding
will become even more
important in the years ahead.
Some wont survive.
FILM
"Media Impact"
2004 -- 28 minutes
Quiz #5 is Next...
QUIZ
Laptops with LDB only
No notes, No books, No post-its
No cell phones, texting
No headphones
No talking
Progress at your own pace
Save often, Save and Submit,
before you leave the room
TransmediaIntroduction
-ShortFilm
Quiz#6:
-Tonight'sLecture,Film
-Chapter6:MotionMedia