Company Profile

EGYPTAIR is the world-famous,

national airline of Egypt, based in the
city of Cairo.
The airline's logo is Horus
EGYPTAIR is one of the worlds
pioneer airlines.
Established in May of 1932, it became
the seventh carrier in the world.

Company Profile
In 1960 it was the first in the Middle East
and Africa to use the Comet C-4 jets.
By the Presidential Decree number
137/2002, EGYPTAIR became a Holding
Company with seven subsidiaries.
Currently, the EGYPTAIR fleet consists of
79 aircraft criss-crossing the world to 85
destinations in 60 countries with over
1200 weekly flights.

Company Profile
In 2004, Egypt Air became the first
IOSA certified airline in Africa.
In 2006 Egypt Air rated as a "3 Star
Quality Certified Airline".
In 2007, Egypt Air's passenger traffic
increased by 21% to 7.8 million
passengers.

Company Profile
In 2008, Egypt Air's passenger traffic
increased by 6% to 8.2 million passengers.
Egypt Air became the 21st member of Star
Alliance in a ceremony held in Cairo on 11
July 2008.
Main areas of business are passenger,
cargo, catering, tourism, duty-free, medical
services, in-flight services, supplementary
Industries, maintenance & engineering.

Company Vision
Deliver competitive customer service
with true Egyptian spirit

Company Mission
Create value for our customers,
employees, owners &
stakeholders
With the state of art technology we link cultures,
sustain growth, Maximize value to our clients and
proudly provide air transport Services to various
local, regional and international communities.

Company Mission
1. Enhance image by making Egypt air the customers
first choice
2. Increase share in different markets.
3. Cohere to the countrys national concept and achieve
the best results to the national economy during crisis.
4. Update to the latest technology according to the
global trends and open new markets.
5. Generate revenue and achieve profitability.
6. Reduce costs without effecting quality.
7. Accommodate staff culture to reflect the Egyptian
customer oriented spirit performance

Objectives
1. Customer Focus, Both internal/external.
2. Profitability, Favorable relation between
revenues / costs.
3. Staff Professionalism, Increase staff
motivation /professionalism.
4. Retain and improve frequent business
class travelers market share.
5. Promote Egypt tourism activities and
introduce Egypt to the world.

Group Values

Safety Comes First

Efficiency
Teamwork
Continues Learning
Serving the Egyptian Community

Company Overview
Company Name

EGYPTAIR Holding Company

Address ( headquarters)

EGYPTAIR Holding Company Admin complex,

Airport Road, Cairo P.O Box 11776, Egypt

Date Established

May 1932

Main Areas of Business

Passenger, Cargo, Catering, Tourism , Dutyfree, Medical Services, In-flight services,

Supplementary Industries, Maintenance &
Engineering

Fleet (AS OF OCTOBER 1ST 2010)

31 airbus , 34 boeing , 4 freighter ,12

embraer total of 81

ROUTES (AS OF OCTOBER 1ST 2010)

Domestic

13 cities

International

65 cities

Cargo

7 countries

Market definition
So, our market here is the
international airlines transportation
for passengers market. This market
is currently governed by number of
factors:
1. Emerging spots and destinations that make
the world map approximately whole covered.
2. Arising in the corporate business
internationally that positively influences the
travelers income, and number of business
travelers

Market definition
3.Shifting of tourism industry from spots,
which used to be very busy to new ones,
because of political unrest and terrorism,
4.Higher expectations of customers because
of the blowing competition .
5.Increase of air alliances that govern the
business.
6.Instability in fuel prices, that tend to be
lower though! With more appreciation of the
US dollar.

In light of these factors, and according to a

Global Airlines Market Research Report
published by IBIS World in 2015:
The global revenues have reached 727 bn$
with an annual growth of 3.1% from 2010 to
2015
Over the five years to 2020, passenger
numbers are expected to rise as income
levels increase worldwide and business
spending ramps up.

 In the financial year of 2013-2014

7.4 million passengers have flied
EgyptAir, the company says in its
annual reports that it intends to
maximize this number to reach 12
million passengers and their fleet to
99 aircrafts by 2020.

 Needs: Transport and travel to

specific destinations.
Wants: Transportations and planes
demands: Prepared them with
planes.