OXIGEN

WALLET
NETHRA NAGIRI
NITIE

OXIGEN WALLET SWOT ANALYSIS

Strengths

Opportunities

1. Full amount available for

usage
2. Iconic ambassador
3. Compatible with all
wireless data access
technologies
4. Flat discounts, and
cashbacks
5. Security and convinience
1. Tier 2, tier 3 cities & Rural
markets
2. Increasing internet
penetration
3. Unified Payments Interface
4. Leveraging 2,00,000 stores
and new business deal with
Big bazaar

Weakness

Threats

1. Increasing number of
failed transactions
2. CRM
3. Less visibility
4. Not wide acceptability
5. Less attractive deals
6. Lack of awareness
7. No payment banking
permission from RBI

1. Intense competition
2. Unified Payments Interface
3. Bank own payment wallets

SHORT TERM STRATEGY (1-2) YEARS

More

visibility:

Content marketing to create awareness among customers about advantages of oxygen wallet
Marketing via all channels of promotion like word of mouth, social media, digital media, print etc.
Providing offers and cashbacks at limited rate but at large number of merchants
Strategic

partnership:

To be used as exclusive wallet of any of the top online companies like Freecharge for Snapdeal
Partnering with food applications like Food panda, Swiggy etc.
Converting the wide distribution network into wide acceptance network
Zero processing fees and service charges for transfers from banks to wallet and vice versa

Rural market:

Rural, tier2 & tier3 cities are potential markets because of internet penetration
Providing services in local languages to cater to large number of customers in rural areas
Moving into the Universal Payment Interface, there by using more of its features and gain early

advantage over competitors

Customer related:

Customer loyalty is to be maintained

Providing personalized discounts and cashback using SMAC to avoid uninstallation after first usage
Building a better CRM and providing better customer care services

LONG TERM STRATEGY (3-7)

YEARS

Leveraging its strong network, the wallet can be modified as wallet for multi

purpose and

one-stop wallet

Linking with local kirana stores,

Making the running accounts digital(part of UPI)
USP: People can withdraw or make transfers by paying these kirana store owners

i.e. all the banking services can be carried through these local merchants/agents
of OXIGEN
There by providing service effectively 24*7 in villages where internet penetration
in not as high as expected and also building trust among future customer base
Creating KYC centers and dedicated agents to bring Kirana stores on board as
well as for verification of them
Missed call balance enquiry for wallet balance and functioning of Oxigen wallet

over 2G without

internet as well for uninterrupted services.

Partnerships with other e-commerce companies and retailers setting up a secure

transaction to

be used as preferred model of payment.