REAL ESTATE YOUNG LEADERSHIP

PROGRAM
BUSINESS AND PROJECT MANAGEMENT

Dec 2015-11th ,12th &13th Oct

IREF Credentials

Institute of Real Estate and Finance

Pioneer into Real Estate focused education

Indias No.1 Real Estate learning platform
Tie-up with Symbiosis to provide certification courses

Incorporated in 2013 & trained over 500+ Real Estate

Professionals
Worked with Real Estate Corporates like TATAHousing
Mumbai, Trimurty group, Bhumi group Mumbai,
NAREDCO, NSDC UDAAN project
Association with industry expert faculties to impart
practical & usable training

SYMBIOSIS(SIMS) Credentials

Proposed Program

Overall 10 modules covered in 10 sessions.

Methodology

Interactive explanation of concepts (use of video clips, examples and case

studies)
Group/Individual activities during the session like Role play, marketing and
sales campaign preparation, etc.
Module Test at the end of every module

Certification

Online Certification test at the end of the course

Certification Title: Real Estate Project/Business/Sales Management
Jointly provided by IREF and Symbiosis

Module1 Introduction to Real Estate

Real Estate business cycle & stakeholders

Role & responsibilities of different stake holders
Terminologies used in Real Estate
Overview of Real Estate Market
Introduction to Branding, Marketing & Sales

Module 2 Project Management

Introduction To Real Estate Project Management

Project Management Process Groups & Knowledge
Areas
Integration Management : One View For Project
Success
Scope Management : Delivering Promise

Module3 Traditional Marketing

Traditional Marketing techniques

Lead Generation
Vastu
Brochure & Cost sheet

Module4 Digital Marketing

Online Marketing channels

Customer targeting &Understanding customer
behaviour
CRM
Upcoming technology

Module5 Real Estate Sales

Understanding Sales cycle

Customer Handling
Techniques to be effective salesman
Managing Property exhibitions

Module 6 3P Selling techniques

3 Point selling technique

Sales pitch videos

Indoor pitch (bedroom, kitchen, living room, etc)

Outdoor pitch (Swimming pool, amenities, etc)

Module 7 Customer Service Mgt

Habits of highly effective people

Communication skills
Presentation skills
Business etiquettes
Customer service management

Module 8 Negotiation skills

Effective listing
Emphatic conversation
Assertive communication
Finding Win-Win during negotiations

Module9 Home Loan

Process of home loan

Home loan lead generation & closure
Skill requirement from home loan counsellors
Loan against property
Home loan income tax planning

Module 10 Legal

Various Property Laws & recent amendments

Documentation in Real Estate

For example 7/12 extract, mutation entries, title

report, etc

Responsibility of Sales person in legal

matters

Fa culty
No

Trainer Name

Education

Year of Experaince

Area of Tarining

Mr.Abhay Kumar

BE ,MBA,MLL

11

Real Estate Sale & Marketing

Chetan Thakre

BE ,MBA,PMI

20

Project Management,Negotation Skill

Suresh Malkani

BE,PG

30

Real Estate ,Service Management

Yogesh Akolkar

BE,PG

15

IT,Internet Marketing

Mr. Prashant Maharaj

Bsc,PG XLRI

Real Estate Law and Finance

Dr. Pravin Kumar Bhoyar

PHD

10

Genral Management

Rahul Patil

BA

Home Loan

Vinit Vyankatesh Deo

CA

10

Real Estate Finance

ShamSundar

Mphil

12

Real Estate Sale & Marketing

Thank you!

For enquires, please contact:

info@iref.co.in