ADNEC HOSPITALITY

SWOT ANALYSIS

WHAT IS SWOT
ANALYSIS?
STRENGTH

WEAKNESS

OPPORTUNITIES

THREATS

ADNEC

Abu Dhabi National Exhibition

Center

ADNEC is one of the largest exhibition center and hospitality

concept located in center of Abu Dhabi surrounded with all
the embassies and known hotels.
ADNEC is playing a key role in Abu Dhabis ambitions for the
business tourism and events sector.
Event growth at their venues in Abu Dhabi, Al Ain and
London has been consistent reflecting on ongoing
investments in building and enhancing facilities and the
excellent ties .Today, organizers recognize the role of their
venues in enabling their events to thrive.

Strengths
Adnec is Semi Government Company.
Governmental Contracts for Events
Government support.
Increase in the market.
Exhibitions Support.
Hotel Tie-ups.
Guaranteed Business from Exhibitors.
Privet special events.
Governmental Functions & Events.
Large Convention Centre
Large Conference halls.
Fully Equipped Kitchen.

Weaknesses
Poor

support infrastructure
Slow implementation if no approvals on projects
and finance
Susceptible to political events
Market competitors who is better than us.
Delay on Project approvals .
Unnecessary Interruptions on others projects
without
knowing the facts.

Opportunities Revenue
Increase

Rising income by creating own in-house F&B brands or sub

franchising. (Current status, most of the F&B outlets
are leased out by out source. )
Specials food counters during Concerts and special events
at premises.
Adding new coffee joints / QSR/ Bakery caf/ Salad Bars
Concepts etc.
Specials offers with Hotels and commercials business
partners.

Opportunities Revenue
Increase
Creating

speciality Restaurant concept for highend Clients

Creating in-house special occasional thyme
related to Arabic culture to attract the locals.
creating Something new in-house play activities
to attract kids and their parents ( FUN ACTIVITY /
KIDS GAMMING ZONE etc.)

Threats
Fluctuations in international tourist arrivals
Increasing competition and sudden
Rescission
Unstable economy
Terrorist activities
Political turbulence

Action Plans for first 6 months

Finding out the loop holes of operations, and corrective actions.

Area of business opportunity for additional revenue generations
Shortlisting new vendors ( Restaurant / QSR / Juice Concepts etc.)
Creating new source of revenue by using mobile food services ,
during exhibitions /Concerts and special events at premises.
Adding new coffee joints / QSR/ Bakery caf/ Salad Bars Concepts
etc.
Special offers of discount policy with Hotels and commercials
business partners if they will dine in with ADNEC.
General marketing for outdoor events to grab the opportunities
from high end events .
Reshuffling of staff based on Experience and right people on right
place policy.
Performance evaluations of team.

Thank you