FUNDAMENTALS OF

MARKETING

Group 8 -Wechsler

Team members : PG A
1. Sahil Chellani 17
2. Snehal Deshmukh 21
3. Rujuta Orpe 40
4. Anushri Rathi 46
5. Samrudhi Salve - 48
6. Harshvardhan Singh - 55

Coffee that Completes your Day !

Indias largest coffee conglomerate
1st cafe outlet in 1996 in Bangalore by V. G. Siddhartha
1,586 cafs across India and worldwide.
AAA
Mission & Vision.

www.cafecoffeeday.com

Technologi
cal
Upgradati
on

http://ideasmakemarket.com/

Food
segment
Pocket
friendly

Inovetio

Bigger
Frontag
es

Special
Offers

Home
Delive
ry

Pot-Holes
? Numerous competitors
? Table turnover
? Less advertising
? Concentration on 18-28 age group
? High operational cost
? Home delivery
http://www.thehindubusinessline.com/

On the Brighter Side

First movers advantage
Time limit
More advertising
Expanding markets
On the right track
http://www.dnaindia.com/

Founder- Robert
Bosch
Started in Germany
(1886)
Entered in washing
machine segment
in 2011

www.boschindia.com

Bored of
shrunk
clothes
huh..???

No Damage Campaign

Design of the
washing machine

Wide reach in terms of people and price

www.bosch-home.com

COMPETITORS
(LG,IFB,SAMSUNG)

INDIAN
MENTALITY

PRICE
FEATURES
OPERATIONAL
TECHNOLOGY
www.boschindia.com