DEVELOP A CHANGE

MANAGEMENT STRA
TEGY

Fast Track Couriers

Pty Ltd
By: Sunee Chuprasert
STD04181

OBJECTIVE
Undertake a cost-benefit analysis
Undertake a risk analysis
Identify barriers
Develop mitigation strategy

CHANGE GOALS AND IMPACT

Goal A: Implement PDA/GPS usage

(productivity function) on truck fleet in the fir

st quarter of the 2012 financial year.

Goal B: Implement one person/truck policy

using automatic lift gate in the first quarter o

f the 2012 financial year.

CURRENT COMPANY
STRUCTURE
General
Manager
Chief
financial
officer
Accountant

Office
Manager
Office
Team
Members(
5)

Truck
Drivers
(20)

NEW COMPANY STRUCTURE

General
Manager

HR Manager

Sale
Manager

Sale Team

Trucking
Manager

Trucking
Team (20)

Office
Manager

Accounta
nt
Administrative
Support/Recepti
on

ORGANISATIONS STRATEGIC GOALS

To expand business in the metropolitan area

and increases market share by 7.5%.
To expand the business to include small and
medium package deliveries to regional NSW.
To develop and use new technology such as
PDA devices and GPS system.
To develop and maintain a cohesive and
well-motivated workforce.

CHANGE GOALS RELATED TO

ORGANISATIONS STRATEGIC
1. By implement PDA/GPS usage on truck fleet
can help develop working process to be mor
e accurate and reliable including to increase
the productivity function.
2. By using automatic lift gates can help
minimize the number of workplace injuries
due to heavy lifting. Therefore this change ca
n help organization to develop and maintain
a cohesive and well-motivated workforce.

COST-BENEFIT ANALYSYS
Chang
e

Co
st

Installin
g
PDA/GP
S
device.

PDA/GP
S
Training

150
/hr

Risk

Benefit

F/MF/NF

-Resistance to use
from drivers.
-Face with system
failure
-Cost of training

-Increasing
productivity.
-Easy tracking and
monitoring the job
progress.

Feasible but
needs to be
carefully
managed
with a
change and
communicati
on strategy.

-Some drivers will

not attend the
training course
because they have
a resistance with
the change and
they thought its
waste of time.
-Productivity

-The driver can use

the new devices
correctly.
- Minimize the
resistance from the
drivers if they
understand and
know the
advantages of

Feasible but
have to be
carefully
managed
with a
communicati
on strategy.

ANALYSYS
Chang
e

Cost

Installin
g
automat
ic lift
gates

Its cost
$10,000
per truck
therefore
10 trucks
=
$100,000

Training 150/hr
about
automat
ic lift
gate

Risk

Benefit

F/MF/NF

-Cost of training
and
maintenance.
-Productivity
impacts during
installing.
- The drivers are
dissatisfied with
the change.

-Reduced need
to hire external
truckers.
-Reduced
possibility of
lifting injury.
-Increased
efficiency of the
business

Feasible but
cost a lot of
money.

Some drivers will

not attend the
training course
because they
have a resistance
with the change .

-Understood the
advantages that
drivers will
achieve from
using automatic
lift gate.
-Minimize the
resistance.
-Improved their

Feasible but
have to be
carefully
managed
with a
communicati
on strategy.

COST-BENEFIT ANALYSYS
Chan Cost
ge
Purchasi
ng
8 new
trucks

$XX,0
00x8
trucks

Risk
-Financial
problem.

Benefit

F/MF/NF

-Increase efficient
use of resources to
cover market
needs

Feasible but
have to plan
and manage
the financial
properly.

Risk/Barriers

RISK ANALYSYS
Impact Likeliho
od

Strategies for mitigating risk

Driver's
resistance due
to the change.

High

Communicate with drivers about

the change . Explaining why we
change and what is the benefit
after change for the organization
and individual.

Lack of know
ledge and skill
to use the new
devices.

Medium High

Provide training course to

drivers.

High cost and

can cause of
financial
problem due to
purchasing 8
new trucks.

High

High

-Prepare financial plan and

budget earlier.
-Looking for external sources of
finance such as bank .

High

Conduct a meeting between

General Manager and all staffs
about the change and listen to

Staff feel lack of

trust.

Medium

High

CHANGE MANAGEMENT
THEORIES

Theoretical knowledge will assist

change manager to successfully with c
hange goals by following step by step
of process.

The

ADKAR change management

model will be used as a guide for identi
fying the required activities to implem
ent the change.

ADKAR change

management model
Awareness

Of the need for change

- Communication of the change across the entire
business
- Communication plan to include all meeting

Desire

To support and participate in the change

-Manager to participate as part of the project
team allowing them to affect how the change is
implemented and therefore creating a desire to
support the change
- Key messages to include the benefits of the
change for: Head office, Drivers and
organization.

Knowledge

About how to change

-Education plan to include activities to ensure all
driver have skills to operate in the new devices.

Ability
Reinforcem
ent

To implement the change.

To sustain the change.
- Post-implementation review to be completed
including feedback from head office and drivers

STAKEHOLDER MANAGEMENT
Stakeholder

Needs/Concerns

Level of
Consultat
engageme
ion
nt
Method

1. General
Manager

Impact to
organization
structure and
reporting.
Cost of
implementation.
Project support
requirements.

High

Face to
face
meeting

2. HR
Manager

Impact to people.
Employees
feedback.
Project support
requirements.

High

Face to
face
meeting
focus
group.

STAKEHOLDER
MANAGEMENT
Stakehold
er

Needs/Concerns

3. Trucking / Concern about

Operations
how the change
Manager
impacts to the
drivers.
Concern about
productivity
during implement
change.
Concerns about
training the
drivers.
4. Sales
Manager

Concern about
how the change
impacts
employees.

Level of
engageme
nt

Consultation
Method

High

Focus group
work-based
training

Medium

Meeting Face
to face.

COMMUNICATION PLAN
Who

What

When

How

Communica
tor

All staffs

Change goal

10am11am, 15
July 2012

Email,
Face to
face

Project
Manager

Truck
Drivers

Installing
PDA/GPS System
Installing
automatic lift
gate

9am10am,
16 July
2012

Email
and
Face to
face

HR Manager

Truck
drivers

Education /Training
Training schedule
Training outcome
Benefits of
training
&consequences

10am12pm,
16 July
2012

Email
Face to
face

HR Manager

COMMUNICATION PLAN
Who

What

Head office
team,
Trucking
team, Sales
team

Risk Managements
Productivity
issues
Driver resistance
Job security
Risk management
complain issues
WHS
Industrial action

11am12am,
18 July
2012

Trust /Acceptant
Gain trust
Gain acceptance
of the plan

2pm-3pm,
18 July
2012

Truck driver

When

How
Face to
face

Communica
tor
HR Manager
Trucking
Manager
Union
representativ
e

Face to
face

HR Manager

EDUCATION/TRAINING PLAN
Who

Skill

When

How

Organizer

All staffs

Leading
through
change

20/7/201
2

Class room

HR Manager

All staffs

New process

1/8/2012

Class room

Team leader

Truck
drivers

Using
PDA/GPS
Systems

15/8/201
2

Blended
learning:
Training Room
and on the job

Trucking
Manager

Blended
learning:
Training Room
and on the job

Trucking
Manager

Truck
Driver

Using
automatic lift
gate

17/8/201
4

PDA/GPS
trainer

Lift gate
trainer

MEASURING/REPORTING STRATEGY
Reporting
Element

Method of measurement

Change goals

Achievement of change goal on track

Change impacts

Feedback from impacted employees regarding the

effectiveness of the change program.

Project
management

Delivery of project activities as per project

schedule.

Stake holder
Management

Red, amber and green status against stakeholder

mapping.
Unsolicited feedback from stake holders

Communication

Delivery frequency, audience response,

communication survey, level of awareness/
knowledge

Education

Pre-learning and post learning competency

assessment s
Workshop feedback

Cost benefit

If and when cost benefit are realised

Risk management

Number of risks barriers realised

Effectiveness of strategies to minimise risk to

REPORTING SUCCESS:
1. Who will receive a copy of the report?

General manager

2.When will report be produced?

By Weekly until finish the project

3.Format of reports:

contain in the following slide

FORMAT OF REPORT
Report
element

Measures

Status

Change goals

Implement PDA/GPS usage

on truck fleet in the 1st
quarter 2012
Using automatic lift gate in
the 1st quarter 2012

Amber

Project
management

Delivery of project activities

as per project plan for each
stream.
People

Overall status
Green

Process
Technology

Green

Structure
Stake holder engaged and
comfortable with current

Green

Stake holder
Management

Green
Green
Amber

FORMAT OF REPORT
Report element
Communication

Education

Cost benefit

Risk management

Measures
Communication
plan activities on
schedule
Education plan
activities on
schedule
Project budget on
track
Cost benefits on
track to be realised
Risk Management
plan effectively
managing risk.

Status
Green

Green

Green
Green
Amber