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Managerial Accounting

and the Business


Organization
Chapter 1
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Learning Objective 1

Describe the major users and


uses of accounting information.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Users of
Accounting Information
Internal managers
use information for day-to-day
operating decisions...
and for long-range
strategic decisions.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Users of
Accounting Information
External parties:
Investors

use information for


making decisions
about the company.

Government authorities

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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What kinds of Accounting


Information do Managers Need?
Good accounting information
helps an organization achieve
its goals and objectives.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Uses of
Accounting Information

Am I doing well or poorly?


This is the accumulating and
classification of data.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Uses of
Accounting Information

Which problems should I look into?


Attention directing means reporting and
interpreting information that helps
managers to focus on operating problems.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Uses of
Accounting Information

This role asks: Of the several alternatives


available, which is the best?
This often involves special studies.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Learning Objective 2
Describe the cost-benefit and
behavioral issues involved in
designing an accounting system.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Influences on Accounting
Systems
An accounting system is a formal mechanism
for gathering, organizing, and communicating
information about an organizations activities.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Influences on Accounting
Systems
Generally accepted accounting principles (GAAP)

Foreign Corrupt Practices Act

Internal control

Management audits

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Influences on Accounting
Systems

In 2002 the Sarbanes-Oxley Act required


chief executive officers to sign a
statement verifying the accuracy of
the companys financial statements.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Importance of Ethics

No regulation can be as effective in


ensuring reliability as high ethical
standards of accountants.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Management Accounting in Service


and Nonprofit Organizations
Service
organizations

Nonprofit
organizations

Accounting firms
Law firms
Real estate firms
Banks
Hotels

Hospitals
Schools
Libraries
Museums
Government agencies

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Service Organizations
Labor is intensive.

Output is usually difficult to define.

Major inputs and outputs cannot be stored.


2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Cost-Benefit and Behavioral


Considerations
1. Cost-benefit balance
2. Behavioral implications

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Cost-Benefit Balance

The primary consideration in choosing


among accounting systems and
methods is weighing estimated
costs against probable benefits.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Behavioral Implications
The system must provide accurate,
timely budgets and performance
reports in a form useful to managers.
If managers do not use accounting
reports, the reports create no benefits.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Learning Objective 3
Explain the role of budgets
and performance reports
in planning and control.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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The Nature of Planning and


Controlling
What is decision making?
It is the purposeful choice from among
a set of alternative courses of action
designed to achieve some objective.
This is the core of the management process.
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The Nature of Planning and


Controlling
Corrections and revisions
of plans and actions

The management process internal accounting system:


Planning
Improve
profitability

Budgets,
Special
reports
Accounting
system

Controlling
Actions
Evaluations

Performance
reports

Customer
surveys
Competitor
analysis
Advertising
impact
New items
report

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Role of Budgets
A budget is a quantitative
expression of a plan of action.
The Starbucks store would express
its plan for product growth and
improved marketing through
revenue and advertising budgets.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Performance Reports
What are performance reports?
These are reports that compare actual
results with budgeted amounts.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Performance Reports
Performance reports formalize controls and
provide feedback by comparing results with
plans and by highlighting variances.
Variances are deviations from the plan.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Performance Reports
Starbucks Mayfair Store, March 31, 2004
Sales
Less:
Ingredients
Store labor
Other labor
Utilities, etc.
Total expenses
Operating income

Budget
$50,000

Actual
$50,000

Variance
0

22,000
12,000
6,000
4,500
$44,500
$ 5,500

24,500
11,600
6,050
4,500
$46,650
$ 3,350

$2,500 U
400 F
50 U
0
$2,150 U
$2,150 U

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Objective 4
Discuss the role accountants
play in the companys
value chain functions.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Planning and Control for Product


Life Cycles and the Value Chain
Product life cycle refers to the various
stages through which a product passes.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Planning and Control for Product


Life Cycles and the Value Chain
Product
development

Introduction
to market

Mature
market

Product
phase-out

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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The Value Chain


R&D

Design

Production

Support functions
Marketing

Distribution

Service

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Value Chain Functions


Research and development
is the generation of, and experimentation
with, ideas related to new products,
services, or processes.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Value Chain Functions


Design

is the detail and engineering of products.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Value Chain Functions


Production
is the coordination and assembly
of resources to produce a
product or deliver a service.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Value Chain Functions


Marketing
is the manner by which individuals or
groups learn about the value and
features of products or services.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Value Chain Functions


Distribution

is the mechanism by which products or


services are delivered to the customer.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Value Chain Functions


Customer service

is the support activities


provided to the customer.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Objective 5

Contrast the functions of


controllers and treasurers.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Accountings Position in the


Organization
Collecting and compiling information
Preparing standardized reports
Interpreting and analyzing information
Being involved in decision making
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Line and Staff Authority


Line managers

Staff managers

Cross-functional teams

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Controller and Treasurer


Functions
Financial Vice-President
or CFO

Treasurer

Controller

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Functions of the Controller


Planning for control
Reporting and interpreting
Evaluating and consulting
Tax administration
Government reporting
Protection of assets
Economic appraisal
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Functions of the Treasurer


Provision of capital
Investor relations
Short-term financing
Banking and custody
Credits and collections
Investments
Risk management (insurance)
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Learning Objective 6
Explain why accounting
is important in a variety
of career paths.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Career Opportunities in
Management Accounting
The Certified Management Accountant
(CMA) designation is the internal
accountants counterpart to the CPA.

CMAs must pass an examination


that has four parts:

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Career Opportunities in
Management Accounting
1. Economics, finance, and management
2. Financial accounting and reporting
3. Management reporting, analysis,
and behavioral issues
4. Decision analysis and
information systems.
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Learning Objective 7

Identify current trends in


management accounting.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Current Trends
Shift from a manufacturing-based
to a service-based economy
Increased global competition
Advances in technology
Changes in business processes
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Current Trends
Just-in-time (JIT) philosophy
Computer-aided design
Computer-aided manufacturing
Computer-integrated manufacturing
2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Learning Objective 8
Appreciate the importance
of ethical conduct to
professional accountants.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Standards of Ethical Conduct


The Institute of Management Accountants (IMA)
is the largest association of management
accountants in the United States.
The IMA has issued a Standards of Ethical
Conduct for Practitioners of Management
Accounting and Financial Management.

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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Pressures for Unethical Behavior


Emphasis on short-term results
Ignoring the small stuff
Economic cycles
Accounting rules
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End of Chapter 1

2005 Prentice Hall Business Publishing, Introduction to Management Accounting 13/e, Horngren/Sundem/Stratton

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