Scribd Logo
Upload

Welcome to Scribd!

  • Group 6 - Case 01

    Uploaded by

    Anirudh Koduganti
    5 views5 pages
    The document discusses the wine industry. It notes that while demand growth is low and barriers to entry are high due to land prices, machinery costs, delivery expenses, and competition from beer and spirits, there are also attractive features like an abundance of inexpensive wines and prestige from winemaking. It recommends that companies should enter the industry if they focus on quality or price, leverage the heritage of their land, invest in purchasing land and machinery, reduce labor costs through technology, implement a strong distribution system, invest in marketing to increase wine consumers, and conduct a detailed industry analysis. Established players should use technology to improve distribution, focus on high volume and premium wines, adjust packaging, educate customers on health benefits, and compete on quality and price

    Original Description:

    It is a ppt explaining about the wine industry in the U.S.A.

    Original Title

    Group 6_Case 01

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the wine industry. It notes that while demand growth is low and barriers to entry are high due to land prices, machinery costs, delivery expenses, and competition from beer and spirits, there are also attractive features like an abundance of inexpensive wines and prestige from winemaking. It recommends that companies should enter the industry if they focus on quality or price, leverage the heritage of their land, invest in purchasing land and machinery, reduce labor costs through technology, implement a strong distribution system, invest in marketing to increase wine consumers, and conduct a detailed industry analysis. Established players should use technology to improve distribution, focus on high volume and premium wines, adjust packaging, educate customers on health benefits, and compete on quality and price

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views5 pages

    Group 6 - Case 01

    Uploaded by

    Anirudh Koduganti
    The document discusses the wine industry. It notes that while demand growth is low and barriers to entry are high due to land prices, machinery costs, delivery expenses, and competition from beer and spirits, there are also attractive features like an abundance of inexpensive wines and prestige from winemaking. It recommends that companies should enter the industry if they focus on quality or price, leverage the heritage of their land, invest in purchasing land and machinery, reduce labor costs through technology, implement a strong distribution system, invest in marketing to increase wine consumers, and conduct a detailed industry analysis. Established players should use technology to improve distribution, focus on high volume and premium wines, adjust packaging, educate customers on health benefits, and compete on quality and price

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Wine Industry

    Group-6
    Anirudh
    Ashutosh Atreya
    Bhanu Kumar
    Sachin Sitani
    Satish
    Vishnu Praveen

    How attractive is this Industry?


    Demand growth is little
    Barriers in entering the industry is more

    Land Price
    Machines
    Delivery Cost
    Competitors beer and spirit
    Already Saturated US: 600 (1975) 2500+ (2003) manufacturers
    France: 230,000 manufacturers

    Attracting features
    Abundance of low priced groups
    Manufacturing wine is considered Prestigious
    Inexpensive leasing options

    Should a company enter this


    industry?
    Yes. To enter the industry:
    The win or loss depends on quality or price
    Heritage of land is the central focus- position the product
    based on location of grapevine
    Purchase of land and Purchase of machines- deep pocket
    industrialists
    Reduce the labor by bringing in new technology
    Strong Distribution System- Supply Chain management
    Using technology to implement a robust distribution
    Invest more in marketing- increase the number of wine
    consuming customer
    Detailed Porters five force/PESTEL analysis to be done

    Strategy of Established Player:


    Use technology to implement a robust distribution
    system
    Involve in High Volume production
    Produce more premium wine
    Change the packaging size- convenient to transport and
    usage
    Educate the customers about wine
    Mention the health benefits of the wine

    This competition existed for 7000 yrs


    As human evolved, technology and methodology also
    evolved
    Industry competes on quality and price
    Large players invest more in marketing though it
    doesnt have any significant effect
    Investment is done in
    Land
    Machines
    Labor

    You might also like