THE WALT DISNEY

COMPANY
BY GROUP 6:
Anirudh
Ashutosh Atreya
Bhanu Kumar
Sachin Sitani
Satish
Vishnu Praveen

ABOUT THE WALT DISNEY

COMPANY
The Disney Brothers Cartoon Studio was founded in California in 1923 by
Walt and Roy Disney.
The Walt Disney Company has truly been the entertainment king in the
83 years since its founding.
This is largely due to the vision of Walt Disney, as well as the strategic
management skills of Michael Eisner.
The work of these two men, as well as countless others at The Walt Disney
Company has created an innovative business model with universal appeal.
The company has products in diversified fields such as Cable
television,publishing,films,music,video games,theme
parks,broadcasting,radio and web portals.
The company's main entertainment holdings include Walt Disney
Studios,Disney Music Group,Disney Theatrical Group,Disney-ABC
Television Group,Radio Disney,ESPN Inc.,Disney Interactive,Disney
Consumer Products,Disney India Ltd.,The Muppets Studio,Pixar
Animation Studios,Marvel Entertainment,Marvel Studios,UTV
Software Communications,Lucasfilm, andMaker Studios.

REASONS FOR DISNEYS SUCCESS

Creation of new characters in the animation

industry from time to time.

Looking to the future.

Walt Disneys Vision.

Michael Eisners Strategic management skills.

KEY ISSUES

The Key issues that Michael Eisner focused on

were as follows:

Revitalization of TV and Movies

Coordination among businesses

Expanding into new businesses, regions, and

audiences
Maximizing Theme Park Profitability

CHALLENGES

CONSTRUCTION OF THEME PARK

Creativity in film division stifled
More sequels than new films

KEY EXECUTIVES EXIT

Katzenberg aspired to be the president after Wells

Effective studio operative but not corporate strategist

ACQUISITION OF ABC

Bought ABC for $19B as largest acquisition

Clash between executives at Disney and ABC

BRAND MANAGEMENT
Controversy over show Ellen
Boycott of products

DISNEYS DIVERSIFICATION

Disney diversified itself in the following ways:

Vertical Diversification

Geographic Diversification

Product Diversification

Disney had to bear with the after effects of

Diversification, both good as well as bad.

RECOMMENDATIONS
The company need not change its strategy for growth
which is based on diversification as this is the
strategy that has revived the company and made it
what it is today.
Company should be open to external suggestions
Focus on online entertainment industry
Disney must not depart from traditional family values
on which it is built on
Company should divest from some of the investments
that are losing money
Convert all their theme parks to destination resorts
Avoid too much cost controlling to reduce attrition
Focus on being more creative so as to not lose out on
its flagship industry