SlinkyCity

Jamil Ahmed
Shakir Mehmood
 American multinational corporation
Industry Food
Non-alcoholic beverage

Type Cola
Introduced 1898 (as Brad's Drink)
June 16, 1903 (as Pepsi-Cola)
http://pepsi.com/

Indra Nooyi- CEO of PepsiCo

Products
Diet Pepsi
Mountain Dew
AMP Energy
Aquafina
Sierra Mist
SoBe
Starbucks Frappuccino
Lipton Iced Tea
7up
Mirinda
Izze
Tropicana Products
Copella
Naked Juice
Gatorade
Propel Fitness Water
Quaker Oats Company
Lay's
Doritos
Click to add Title

"To build Pakistan leading total beverage

company, delighting consumers by best
meeting their everyday beverage needs, and
stakeholders, by delivering performance with
purpose, through our talented people."

Tomorrow better than Today

believe on individual struggle
STR EN TH
ØCompany Image
ØQuality Conscious
ØGood Relation with Franchise
ØProduction Capacity
ØMarket Share
ØLarge No. of diversity businesses
ØHigh Tech Culture
ØSponsorships
W EA K N ESS
ØD e clin e in ta ste
ØP o litica l F ra n ch ise s
ØS h o rt te rm A p p ro a ch
ØW e a k D istrib u tio n
ØL o w co n su m e r k n o w le d g e
ØL a ck o f so ft d rin k
OPPORTUNITIES
ØIncrease Population
ØChanging social trend
ØDiversification
ØDistribution of snack foods
THREATS
ØImitators
ØGovernment Regulation
ØCorporation’s shortage problem
ØNon-carbonated substitutes.
ØPolitical instability
ØThreat of labor strikes
SWOT MATRIX ( TOWS MATRIX )
 brands other than Pepsi-cola itself contribute more
to the market share of the Pepsi-cola company
e.g. mountain dew, seven-up, Tropicana

people are very specific about

tastes and quality.

Pepsi-cola are to keep advertising as much as possible,

and keep coming up with diversified range of products so
as to penetrate more and more in the industry. Keep their
business to franchise system only so as to save as much
taxes as possible and use the saved money on
advertisements.
PepsiCo’s Five Forces analysis
New
Entrants

Industry
Supplier Competitio Customers
s n

Substitute
s
 Food and beverage industries are saturated which means that the
barriers to entry are low

Competitors lots
Substitutes tons
Barriers to entry Easy to enter , hard to compete
Customer power strong
Supplier power low
BCG Matrix of Pepsi
Marketing Ratios of Pepsi
Customer’s Buying Behavior for PEPSI
Price level is almost same for Coca-Cola and Pepsi but Subway charge more prices then these two
Pepsi prices its products similar to those of Coca-Cola in order to keep profits high.
Market Prospective of Competition

Pepsi

A pure oligopoly, in which a few firms

produce broadly the same commodity
ms and Objectives of Company

serve in a friendly and fun environment

be a socially responsible company
provide good returns to its shareholders
provide its customers with food of a high standard, quick service and value for money
be the world's premier consumer products company focused on convenient foods and beverage
seek to produce financial rewards to investors as we provide opportunities for growth and
ichment to our employees, our business partners and the communities in which we operate.
d in everything we do, we strive for honesty, fairness and integrity.
PepsiCo, we're committed to achieving business and financial success while leaving a posit
rint on society - delivering what we call Performance with Purpose.
 Self-indulgent shoppers
Frenzied Copers

TARGETING AND POSITIONING

Single Benefit Positioning

 Portfolio Based Strategies

No hold or divest because we strong competitive position where market

strength is very high and industry attractiveness is very high
and competitive position is also very strong.

GE Strategies

Pepsi
Pepsi
Coke is the market challenger while Pepsi
is the market leader.
Scorpio Technique
MARKET FOCUS

POSITIONING AND BRANDING

SEGMENTATION AND
TARGETING

CUSTOMER RETENTION
ORGANIZATION PROCESS AND
CULTULE
Its all about Pepsi