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ICICI

BANK
" Khayaal
Apka"

About ICICI BANK


1.ICICI Bank (Industrial Credit and
Investment Corporation of India) is
an Indian multinational banking and
financial services company
2.Indias Largest private sector bank
and third in term of market
capitalisation.
3.It offers a wide range of banking
products and financial services for
corporate and retail customers
through a variety of delivery.

3. The bank has a network of 4,450


branches and 14,233 ATMs.
4. In India, and has a presence in 19
countries including India.
5. ICICI Bank Launched Internet
banking
operation in 1998
6. 1st Indian Bank, Listed on the
NYSE( New York Stock Exchange) in
fiscal 2000,

Company Profile
Type
Founded

Public
:

1995

Headquarter
:
Mumbai,
Maharashtra, India
Registered office :
Vadodara,
Gujarat
Industry
Financial
Total Assets

:
:

Banking ,
Service
Rs. 7,206.95

History
ICICI Bank was originally promoted in
1994 by ICICI Limited, an Indian
Financial institution , and was its
wholly owned Subsidiary
ICICI was formed in 1955 at the
initiative of the World Bank, the
Government of India and
representatives of Indian industry
ICICI Bank's acquisition of Bank of
Madura Limited in an all-stock

In October 2001, the Boards of


Directors of ICICI and ICICI Bank
approved the merger of ICICI and two
of its wholly-owned retail finance
subsidiaries, ICICI Personal Financial
Services Limited and ICICI Capital
Services Limited, with ICICI Bank

Key people
Chairmen
CEO

: K.V. Kamath
: Chanda Kocher

Executive Director

: N.S Kannan

Vice president
G. Bhaga

: Mr. Vishvesh

Product & Service


Accounts & Deposits
Saving FD, Demat

Loans
Home loan, Personal Loan, Car Loan, Gold Loan

Cards
Credit Cards, Debit Card, Travel Card

Insurance
Life, Car Health

Pockets Wallet
Create Wallet instantly on Smart Phones

Investment
Tax Solution, PPF, Mutual Funds

C
Organisational
Structure
E
O
&
Executi
M
ve
D
Director
General
Manger

Chief Manger 2
Chief Manger 1
Manager 2
Manager 1
Asst. Manger 2
Asst. Manager
Senior Officers
Officers

SWAT Analysis

Strengths
2nd Largest Bank in India
Successfully Diversified it's Operations
Considered as a pioneer in usage of
internet service
Aggressive and innovative marketing
strategies
Weakness
Primarily Targets upper middle class
and upper class of the society
Higher service charges

Opportunities
Expand business to the middle
and lower groups
Dissatisfied customer of other
Bank
Threats
More and more banks are
coming up
Ever Improving of Nationalized
Bank

Marketing Strategy

To make its presence more prominent


Focus on Credit Quality
To create awareness about products
through advertisement
To maintain its brand of a Global Bank

Career Opportunities
ICICI bank believes that its
employees are the greatest
driver of its growth and
development.
Strong organisational culture ,
excellence in execution and high
standards of professional
integrity that helped it become
an industry leader

The End