MyHIJAU

PROGRAM
Green Initiatives
by
Noor Azlin Mahat
Malaysian Green Technology Corporation

INTRODUCTION
The challenge
We recognise that fundamental changes in
the way societies consume and produce are
indispensable for achieving global sustainable
development.
(Rio +20, 2012)

The menacing perspective

Today

2030

It now takes the earth already one year and six months
to regenerate what we use in a year. If current
consumption and production trends continue, by the
2030s, we will need the equivalent of two Earths to
support us.

The approach that we

need
Sustainable Consumption and Production
(SCP) is a holistic approach :
to minimise the negative environmental
impacts
from
consumption
and
production systems,
while promoting quality of life for all.
(UNEP 2011)

Some
Definitions/Clarifications
The terms SCP, Green Growth and
Green Economy are closely linked and
support the same overall objective which
is:
=> Sustainable Development
Promote social & economic
development
De-linking economic
growth with environmental degradation

SCP is an Agenda to
Change
and to
achieve
Sustainable
Development

SCP and Development

SCP is an integrated approach closely linked with:
poverty alleviation by creating new market, green
jobs, promoting resource and energy efficiency
market for organic food, sustainable housing,
sustainable transport and tourism, RE & EE

increasing quality of life, better living and

in general with the development goals of Malaysia
Opportunity for resource efficient, environmentally
sound and competitive technologies

The Malaysian Context

Malaysias vision is to become a high income fully
developed nation which is both inclusive and
sustainable by 2020, to enhance the standard of living,
quality of life and wellbeing of its people. Also in line
with the aspiration to be a global leader in the green
revolution, Malaysia has also been advocating
sustainable consumption and production (SCP) concept
for sustainable development and economic growth
since the Earth Summit in 1992 and acknowledges that
the current resource-intensive practices of production
and consumption patterns will impact negatively on the
quality of life of the present and future generations, if
left unabated. (Baseline study, SCP Malaysia)

Gain More and Better through

Less!

SCP is a win-win solution for environment, society,

and economy!
Reduce resource use, degradation and pollution

SCP is based on four key principles

in order to achieve
a low-carbon and resource efficient
society
an efficient and prosperous economy
a safe and healthy environment, and
a better quality of life

SCP principle 1 Quality of life

Improving the quality of life without increasing
environmental
degradation
and
without
compromising the resource needs of future
generations.

SCP principle 2 - Decoupling

Decoupling
economic
growth
from
environmental degradation.
-increasing the efficiency of resource use in
production, and resource use in production and
distribution phases

SCP principle 3 Life cycle

thinking

Applying
life-cycle
thinking
which
considers the impacts from all life-cycle
stages of the production and consumption
process (from cradle to cradle).
- Sustainable management to achieve resource efficiency along
production and consumption stages

SCP principle 4 Against rebound

effects
Guarding against the re-bound effect,
where efficiency gains are cancelled out
by resulting increases in consumption.

SCP How to get there?

MyHIJAU PROGRAM

Sustainable
Consumption

Sustainable
Production
-

MyHIJAU Labelling
MyHIJAU Industry & SMEs

Accelerate the shifts

towards SCP, promote
social & economic
development

MyHIJAU Procurement
MyHIJAU Directory

MINIMIZING use of natural resources,

of emissions, waste and pollutants,
thereby
INCREASING
wealth
and
quality of life ALONG THE LIFE-CYCLE
of SCP

MyHIJAU PROGRAM
Business Opportunity for SMEs
1) Creating Demand from Green Procurement
) Green Procurement : purchase of products and services
which have less impact on the environment and human
health compared with competing products or services that
serve the same purpose
GGP : procurement of supplies, services and works in the
government to conserve the environment and natural
resources

 SCP Policy Support Malaysia by Economic

Planning Unit (EPU) and EU

MyHIJAU PROGRAM
Business Opportunity for SMEs
2) Recognition of Products/Services through
Green Product Certification/Rating

Specifications /
Criteria
of Green Products

MyHIJAU PROGRAM
Business Opportunity for SMEs
2) Recognition of Products/Services through
Green Product Certification/Rating
) MyHIJAU Labelling
Green labeling
schemes

) MyHIJAU
SIRIM
Eco Label
Scheme

Description

Logo

Scheme
Owner/Certification
Body

Type 1 Eco
Labelling

label based
on 3rd party
verification

SIRIM QAS

Energy Rating Label

Scheme

Energy
efficiency
rating 1-5

Suruhanjaya
Tenaga (ST)

Water Efficient
Products Labelling
Scheme

Water
efficiency
rating 1-3

Suruhanjaya
Pengurusan Air
Negara (SPAN)

Other Certification
Green labeling
schemes

Sectors

Logo

Scheme
Owner/Certification
Body

Malaysian Farm
Certification Scheme
for Good Agriculture
Practice (SALM)

Agricultu
re

Malaysian Organic
Scheme (SOM)

Agricultu
re

Department of
Agriculture

Forestry

Malaysia Timber
Certification Council
(MTCC)

Malaysian Timber
Certification Scheme
(MTCS)

Department of
Agriculture

GreenTAG Endorsement
Program
Temporary endorsement (3 years) for products and
services which comply to a minimum environmental
criteria.
Applicant/company need to participate in

GreenTAG

Entrepreneur Coaching Program & get certification by

end of period
Aim to increase number of certified green products in the
market
Who are eligible?
Malaysian owned companies
Comply to the environmental criteria
Other benefits:
Free listing in MyHIJAU Directory

MyHIJAU PROGRAM
Business Opportunity for SMEs
3) Build Capacity through Industry & SME
Development Program

MyHIJAU PROGRAM
Business Opportunity for SMEs
4) Promote your Green Products through
MyHIJAU Directory

Eligibility for listing:

Malaysian owned
Product/ service
must be certified
green by third party

Systematically
categories
according to
type of products

Listing of Green
Products and
Services

Accessible
through

www.greendirecto
ry.my

Malaysian Green Technology Corporation

(462237-T)
No. 2, Jalan 9/10, Persiaran Usahawan, Seksyen
93650
Bandar Baru Bangi, Selangor Darul Ehsan
Website:
www.greentechmalaysia.my
Tel No : 03-8921 0832
E-mail :