Strategic Quality Planning

By Taylor Ellis-Sherinian

Strategic Quality Planning

Overview
What is Strategic Quality Planning
Brainstorming Exercise
What is a Strategic Quality Plan
How is it developed and implemented
How does it work
Real World Example
Strategic Quality Plan Practice Exercise
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Strategic Planning
The process in which an organization will
identify its business strategies.
Once an organization has defined its
strategy, the organization must devise and
develop a plan to implement its strategy.

Strategic Quality Planning

The process in which an organization will
identify its business strategies.
A major part in Strategic Quality Planning
(SQP) is emphasizing quality improvement
in the process as the organization works
towards its strategy.
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Strategic Quality Planning

should
Identify potential
improvements
Prioritize potential areas for
improvement
Plan how improvements can
be made to achieve business
strategies that improve
quality

Brainstorming Exercise
Mind Map
Taking a single idea and writing as many
concepts that come to mind in response to
the initial concept.

Create your own Mind Map of a current

process in your department or in the
organization that you feel can be
improved.
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An Example of Mind Mapping

Two Essential Parts

Dr. S. Thomas Foster teaches that SQP has
two essential parts.
Content
Process

Content- strategy content helps to determine

what is contained in the SQP
Process- the tools and steps are determined to
develop the SQP
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How to Develop a SQP

1. Develop a quality
strategy
2. Establish goals and
objectives
3. Identify specific quality
initiatives
4. Implement a action plan
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Develop a Quality Strategy

Establish a vision and a mission for the
Quality Strategy.
What do you want to accomplish?
What are your goals?
Do you want to base your strategy upon
cost, differentiation, or focus?
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Establish Goals and Objectives

Asses the current
business situation.
What are the customer
needs?
What objectives will
enable the organization
to develop the quality
strategy? 11

Identify Specific Quality Initiatives

What process can be
improved?
What are the strengths
and weaknesses?
What tools can be
utilized to improve?
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Implementing An Action Plan

Now bring together the
strategy, the objectives and
goals, and the quality
initiatives.
Determine how and when
the SQP will be
implemented.
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Hoshin Planning

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Time Is Money
It takes time to achieve business goals!
U.S. General Accounting Office study
showed that it takes 3.5 years to see
significant results.
A U.S. Auto Industry study found a 2.26year difference between customer
recognition of quality improvement and
quality improvement.
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How Does SQP Work

1.
2.
3.
4.

Develop a quality strategy

Establish goals and objectives
Identify specific quality initiatives
Implement a action plan
1. Use a tool like Hoshin Kanri and catch-ball to
help implement the SQP
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A Real World Example

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Exercise
How do you make
toast?
List the steps that
you need to
followed to make
the perfect plate of
toast.
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Current Process

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Improved Process with SQP

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Key Takeaways
The Content
Develop a quality strategy
Establish goals and objectives
Identify specific quality initiatives

The Process
Implement a action plan
Use a tool like Hoshin Kanri and catch-ball to
help implement the SQP
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Key Takeaways
Every process can be
improved.
SQP involves a great
deal of communication.
Map out the process.

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Reading list

Fawcett SE, Ellram LM, Ogden JA. The new product development process. In: Supply chain management: From
vision to implementation. Upper Saddle River, NJ 07458: Pearson Education:110.
Foster S T. Strategic quality planning. In: Managing quality: Integrating the supply chain. Fourth Edition ed.
Pearson Eduction, Inc.:102.
G. Dennis Beecroft, (1999),"The role of quality in strategic management", Management Decision, Vol. 37 Iss: 6
pp. 499 503
Ross L. Chapman, Peter Charles Murray, Robert Mellor, (1997),"Strategic quality management and financial
performance indicators", International Journal of Quality & Reliability Management, Vol. 14 Iss: 4 pp. 432 448
Yoshio Kondo, (1998),"Hoshin kanri - a participative way of quality management in Japan", The TQM Magazine,
Vol. 10 Iss: 6 pp. 425 431
A Case Study of Harley Davidson's Business Practices
http://infotechdesign.net/itd/a-case-study-of-harley-davidsons-business-practices.html. Accessed 11/19/2012,
2012. Reginald A. Bruce, College of Business and Public Administration University of Louisville. A case study
of harley davidson's business practices. . TUESDAY, 25 NOVEMBER 2008.
Mildred Golden Pryor, Texas A & M University Commerce, Leslie A. Toombs, University of Arkansas Fort
Smith. MANAGEMENT MODELS AND QUALITY INITIATIVES
IN SMALL BUSINESS .
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