Solid Surface

Solid Surface
Objective:To study the solid surface market of Ahmedabad for the understanding
and the launch of solid surface by Century Plyboards (I) Ltd.
Key Deliverables:Which are Top brands operating in the market
What are Price points and USP of every brand with sizes
Common shades highly sold in the market and price points of the same
Which are common segments in which Solid surface in mainly used
Understanding Key Influencers and their driving factors
Scope:Meeting dealers as a customer (Primary)
Discussions with the sales team (Secondary)
Meeting the architect and dealers of centuryply as an employee with a
specefic questionnaire to understand the gaps in solid surface market
in existing companies (tertiary)

Primary Research
Methodology
Met

dealers as a retail customer with following requirements:

Approx 90 sft requirement of solid surface (Kitchen top, dining table, center

table & TV cabinet)

Reference from friends and just dial
Ignorant about the product applications but need all the information
Immediate requirement
Relying on Dealers suggestions

Dealers

Met: 17 (Top rated Just Dial Dealers across the city)

including 4 dealers from Century Ply
Allied Business of Dealers: Plywood, Laminates, Hardware, veneers,
decorative stones
Mainly dealers are concentrated in Satellite & Prahaladnagar area
Shades used
90% Whites and textures in whites and cream (Homes)
Very low usage of dark & textured dark colors (Offices and Hotels)

Brand, Price & Key Features

Du Pont
Corian
Premium Brand, Bendable
950 - 1050 per sft for 6 mm (incl. Application)
1150 - 1200 per sft for 12 mm (incl. Application)
Low choices of solid colours
10 years limited warranty (in North America) as per

dealers
there
is
no
warranty
http://www2.dupont.com/Surfaces/en_US/assets/pdf/Co
rian_Residential_Warranty_4_2010.pdf

Montelli
Non Bendabale
650 - 750 per sft (incl Application)

Brand, Price & Key Features

LG Hi-Macs
Solid colours wide variety
750 per sft 6mm, 900 per sft for 12mm
15 years limited warranty
http://www.himacs.eu/en/use-care-and-warranty

Neonnex
No warranty
4mm: 550 per sft, 6mm: 650 per sft , 12mm: 850 per sft

Plexzar
Find out the dealers

Staron-Tempest
6mm: 850 per sft , 1000 per sft 12 mm
10 years limited warranty
http://www.staron.com/staron/eng/tech/warranty.do

Brand, Price & Key Features

Tristone
800 per sft for whites 6mm
950 per sft for 12 mm

Durlax
Luxor: Bendable, 850 per sft 6mm & 1000 per sft for 12mm
Aspiron: Non-Bendable
Greenhouse & Design Dcor
Local Brands
Chinese brand : Opaly
550-700 per sft 6 mm
650-850 per sft 12 mm
Not recommended by any dealer
Local chinese brands imported by dealers e.g

http://www.theroots.in/decorative-exotic-exclusive-alabaster-shee
ts-stone-pebbles-sheets-acrylic-polymer-sheets-crystal-sheets-acr
ylic-resin-sheets-solid-surfaces-for-interior-exterior-furniture-

Usage
Mainly used in:Kitchen Tops (12mm)
Table Tops, center table, cabinets etc
(6mm)
4 mm (Neonnex) is not recommended by
anyone
Other Usages are :CNC partition
Sinks
Furnitures

THANK YOU