Campaign Planning

Bangalore, January 2010.

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Campaign Planning : Objective

The aims of campaign management are the following:
Reduced costs achieved by grouping sequences of identical
production charges and thus carrying out more efficient setup and
clean-out processes which can be very costly as compared to
storage cost
Higher product quality in cases where the desired quality level is
achieved gradually in the production process as opposed to
immediately from the first batch
More exact settlement resulting from clear distribution of
campaign fixed costs (setup, clean-out, and tear down costs) to
the orders involved

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : ECC VS. APO-PPDS

In ECC we can create one campaign for only one product, but in
APO-PPDS we can create one campaign for more than one
similar product.
ECC can not perform optimization but APO-PPDS can create
production campaign by optimizing setup cost, setup time, delay
cost and storage cost using campaign optimizer.

Copyright
2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning
Campaign Planning can be done in two ways :
1. Campaign Heuristic
2. Campaign Optimization

Campaign Planning Using Heuristic :

Here campaigns are created for all the orders, with :
1. Same setup group in their respective PPM
2. Same bottleneck resource is used as primary resource and no other bottleneck resource is
used in PPM other than alternative resource of the primary resource.

The following heuristics are used for campaign planning:

1.
2.
3.
4.

SAP_PCM_CRT --- Create Production Campaigns

SAP_PCM_DIS --- Dissolve Production Campaigns
SAP_PCM_ODEL --- Delete Setup/Clean-Out Orders
SAP_PCM_SRVA --- Create Setup/Clean-Out Orders

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning :Using Heuristic

Detail scheduling board before campaign planning run

Detail scheduling board after campaign planning run

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Campaign optimization weigh up the following costs according to their
proportion defined by business, the costs are:
1. Total Storage Cost
2. Total Delay Cost
3. Total Setup Time
4. Total Setup Cost
5. Total Mode Cost

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Storage Cost is maintained in product location master in the unit of Day

per base unit of product.

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Delay cost is maintained in optimizer profile. Total delay cost is calculated

as :
Weighted total of delay costs = Weighting x Total of the delay length in
seconds x Priority-dependent costs

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Setup Time and Setup Cost are maintained in Setup Matrix. Here system
consider setup cost in the unit of second when considering it in objective
function.

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Mode cost is the costs that are incurred when executing an activity in a
particular mode. Its components are maintained in optimization profile.
Total mode cost is calculated as :
Mode costs = Fixed costs + Variable costs x Duration of activity in seconds

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Campaign Optimization performs within campaign horizon, and it is

maintained in optimization profile.

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Detail Scheduling Planning Board before running optimizer

Detail Scheduling Planning Board after running optimizer

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Campaign profile

We have create campaign profile for
each location setup group
combination. We have to maintain
the color of the campaign in DS
board and number of
orders/charges can be in a
campaign.

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2010 Accenture All Rights Reserved.
Copyright 2009 Accenture

Campaign Planning : Using Optimizer

Results of this planning run can be made suitable for a business by

changing the five different costs and its proportional weight mentioned
before. All the values are determined according to business need, and are
determined by business experts.

Copyright
2010 Accenture All Rights Reserved.
Copyright 2009 Accenture