Professional Documents
Culture Documents
(enhanced Telecom
Operations Map)
Framework to NonTelecommunications
Service Companies - An
Product/Service/Solution
Innovation Example
Alan McSweeney
This
There
Spectrum Of Product/Solution/Service
Service
s
Supplie
d As
Part Of
Solutio
n
Product
Collectio
n Of
Products
Provided
As A
Solution
Solution As
A Service
(Cloud,
XaaS,
Utility
Services,
etc.)
Limited
Services
Extended
Services Such
As Warranty
And Support,
Warranty
Ongoing
Services
Utility
Services
Where
Many
Companie
s Are Now
Product
Where
Many
Companie
s Want To
Be
Solution
Limited
Services
Ongoing
Services
Utility
Services
Spectrum Of Product/Solution/Service
Sell Me
Products
That I Will
Use To
Solve A
Problem
Sell Me A
Solution
To A
Problem
Take
Responsi
bility For
Operating
The
Solution
To The
Problem
Innovation Means
Changes
The Nature Of
The Business
Relationship
With The Customer
Changes
To The
Organisation
Cost Model
Changes
The Services
Provided
Changes
The Information
You Have On
The Customer
Customer
Strategy,
Infrastructur
e and
Product
Operations
Enterprise
Management
Fundamental
Supporting Business
Processes Needed To
Run Any Business
Operations
Operations Fulfilment
Support
and
Readiness
Vision,
Strategy,
Leadership
,
Business
Manageme
nt
Operational Processes
With Cross Functional
Linkages
Management and
Support Processes
Core Processes
Product
Delivery
Order
Fulfilment
Customer
Support
Enabling Processes
Supply
Managem
ent
Human
Resources
Informati
on
Technolog
y
Suppliers Processes
Business
Acquisitio
n
Business
Measurem
ent
Process
Processes
That
Monitor and
Report the
Results of
Other
Processes
Supply Chain
Innovate
Plan
Source
Make
Fulfil
Customers
Sell
Build
People
Finance
Informati
on
Environm
ent
Governan
ce
and
Manage
Products
and
Services
Market and
Sell
Products
and
Services
Deliver
Products
and
Services
Manage
Customer
Service
Vision and
Strategy
Governanc
e and
Complianc
e
Informatio
Human
n
Financial
Facilities
Resource
Technology
Manageme
Manageme
Manageme
Manageme
nt
nt
nt
nt
Legal,
Knowledge
Regulatory
External
,
,
Relationshi
Improveme
Environme
p
nt and
nt, Health
Manageme
Change
and Safety
nt
Manageme
Manageme
nt
nt
Industriali
sation
Common
Implementation
and Operation
Approaches
Productisa
tion
Defined Set of
Products/Soluti
ons/ Services
and
Packaging/Deliv
ery Options
new ideas
New
Product,
Where
Many
Companie
s Are Now
Product
Where
Many
Companie
s Want To
Be
Solution
Limited
Services
Ongoing
Services
Utility
Services
io
t
a
v
o
n
In
n
Sell
Market
Implement
Verify
Clarify
ue
l
a
V
Develop
Discern
vit
i
t
a
e
r
C
y
Using a Structured
Approach to
Industrialising
Innovation
Maximises Value
Business
Model
Networking
and Alliances
Core
Processes
Enabling
Processes
Product
Performance
Product
System
Service
Channel
Brand
Responsibilities
of SIPSS function
Develop strategy
Commit to the organisation
Build and resources infrastructure - supports the
delivery products, solutions and services
themselves and their associated functional
processes
Develop and manage products, solutions and
services
Develop and manage the supply chain
development of new
products/services/solutions lie in SIPSS
function
SIPSS
divided into
Infrastructure
Lifecycle
Management
Product, Solution
and Service Lifecycle
Management
Market
Strategy
and Policy
Product
and Offer
Portfolio
Planning
Product
and Offer
Capability
Delivery
Marketing
Capability
Delivery
Product
and Offer
Developme
nt and
Retirement
Product
Sales
Marketing
Developme
Communications
nt
and Promotion
Service
Capability
Delivery
Service
Developme
nt and
Retirement
Resource
Capability
Delivery
Resource
Developme
nt and
Retirement
Supply
Chain
Capability
Delivery
Supply
Chain
Developme
nt and
Change
Manageme
nt
Infrastructure Lifecycle
Management
Service
Development and
Management
Strategy,
Infrastructure and
Product/Solution/Se
rvice (SIPSS)
Resource
Development and
Management
Supply Chain
Development
Management
Level 1
Level 2
Level 3
Level 4
Product, Solution
and Service
Lifecycle
Management
Service
Resource
Development and
Development and
Management
Management
Supply Chain
Development and
Management
Market Strategy
and Policy
Service Strategy
and Planning
Resource Strategy
and Planning
Service Capability
Delivery
Resource
Capability
Delivery
Service
Development and
Retirement
Resource
Development and
Retirement
Marketing
Capability
Delivery
Product and Offer
Development and
Retirement
Sales
Development
Product Marketing
Communications
and Promotion
Level
2
Supply Chain
Strategy and
Planning
Supply Chain
Capability
Delivery
Supply Chain
Development and
Change
Management
Level
3
Not
Market
Strategy and
Policy
Product and
Offer Portfolio
Planning
Gather and
Analyse
Market
Information
Establish
Market
Strategy
Establish
Market
Segments
Link Market
Segments and
Products
Gain
Commitment
to Marketing
Strategy
Product and
Offer
Capability
Delivery
Marketing
Capability
Delivery
Gather and
Analyse
Product
Information
Define
Product
Capability
Requirements
Define
Marketing
Capability
Requirements
Establish
Product
Portfolio
Strategy
Produce
Product
Portfolio
Business
Plans
Gain
Commitment
to Product
Business
Plans
Capture
Product
Capability
Shortfalls
Gain
Marketing
Capability
Approval
Approve
Product
Business Case
Deliver
Marketing
Infrastructure
Level
4
Deliver
Product
Capability
Manage
Handover to
Product
Operations
Manage
Product
Capability
Delivery
Methodology
Product and
Offer
Development
and
Retirement
Manage
Handover to
Marketing
Operations
Manage
Marketing
Capability
Delivery
Methodology
Product
Marketing
Sales
Communicatio
Development
ns and
Promotion
Define
Gather and
Monitor Sales
Product
Analyse New
and Channel
Marketing
Product Ideas
Best Practice
Promotion
Strategy
Assess
Develop
Develop Sales
Performance
Product and
and Channel
of Existing
Campaign
Proposals
Products
Message
Develop New
Product
Business
Proposal
Develop New
Sales
Channels and
Processes
Select
Message and
Campaign
Channels
Develop
Product
Commercialis
ation Strategy
Develop
Promotional
Collateral
Develop
Detailed
Product
Specifications
Manage
Message and
Campaign
Delivery
Manage
Product
Development
Monitor
Message and
Campaign
Effectiveness
Launch New
Products
Manage
Product Exit
Service Capability
Delivery
Service Development
and Retirement
Manage Service
Research
Capture Service
Capability Shortfalls
Assess Performance of
Existing Services
Establish Service
Strategy and Goals
Design Service
Capabilities
Develop Detailed
Service Specifications
Produce Service
Business Plans
Manage Service
Development
Develop Service
Partnership
Requirements
Manage Service
Capability Delivery
Manage Service
Deployment
Gain Enterprise
Commitment to Service
Strategies#
Manage Handover to
Service Operations
Resource Capability
Delivery
Resource Development
and Retirement
Manage Resource
Research
Capture Resource
Capability Shortfalls
Assess Performance of
Existing Resources
Establish Resource
Strategy and
Architecture
Gain Resource
Capability Investment
Approval
Define Resource
Support Strategies
Design Resource
Capabilities
Develop Detailed
Resource Specifications
Produce Resource
Business Plans
Enable Resource
Support and Operations
Manage Resource
Development
Develop Resource
Partnership
Requirements
Manage Resource
Capability Delivery
Manage Resource
Deployment
Gain Enterprise
Commitment to
Resource Plans
Manage Handover to
Resource Operations
Supply Chain
Capability Delivery
Supply Chain
Development and
Change Management
Determine the
Sourcing
Requirements
Manage
Supplier/Partner
Engagement
Establish Supply
Chain Strategy and
Goals
Determine Potential
Suppliers/Partners
Manage
Supplier/Partner
Termination
Gain Enterprise
Commitment to
Supply Chain Plans
Product And
Offer
Development
And Retirement
Analyse New
Product Ideas
Assess
Performance of
Existing
Products
Develop New
Product
Business
Proposal
Develop Product
Commercialisati
on Strategy
Develop
Detailed
Product
Specifications
Manage Product
Development
Launch New
Products
Manage Product
Exit
1
5
Product and
Offer
Development
and
Retirement
Service
Capability
Delivery
1
4
Product and
Offer
Capability
Delivery
Product and
Offer
Development
and
Retirement
Service
Capability
Delivery
Service
Development
and
Retirement
1
3
Service
Development
and
Retirement
4
Resource
Capability
Delivery
Supply Chain
Capability
Delivery
Supply Chain
Development
and Change
Management
Resource
Supply Chain
Development Supply Chain Development
Capability
and
and Change
Delivery
Retirement
Management
Resource
Capability
Delivery
Resource
Development
and
Retirement
1
0
1
2
9
1
1
Product and
Offer
Capability
Delivery
Product and
Offer
Development
and
Retirement
Service
Development
and
Retirement
Service
Capability
Delivery
Service
Development
and
Retirement
Resource
Capability
Delivery
Resource
Capability
Delivery
Resource
Development
and
Retirement
Supply Chain
Capability
Delivery
Supply Chain
Development
and Change
Management
Resource
Supply Chain
Development Supply Chain Development
Capability
and
and Change
Delivery
Retirement
Management
Summary
eTOM
Proven
Organisations
eTOM
More Information
Alan McSweeney
alan@alanmcsweeney.com