Professional Documents
Culture Documents
Market Feasibility
Approach for conducting market
feasibility study would vary
depending upon the type of the
proposed product. In case of a novel
product idea, market feasibility check
has to be based on absurd
judgement and wishful thinking. At
the most, indicators of buying
behavior can be taken into account
for estimating potential demand of
2. Company
The assessment of the company can be done
with opinion-based evaluation of the following
factors:
Number of products
Market perception of the company
Companys strategic plans and goals
Companys culture and values
Companys current technology and technology gap
Overall financial position
4. Customers
This is about the potential markets for the
product that will be produced as a part of the
project.
Technical feasibility
If there is an ample market demand without enough supply,
the focus should shift over to technology. The following
inquiries must be made with respect to technology analysis:
Availability of commercially exploitable technology and its
alternatives
Transferability of those technologies
Other inquiries about the technologies
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Infrastructure Projects
-- Robert Trout
Contents
Characteristics of infrastructure
projects
Issues related to infrastructure projects
Land acquisition
Displacement of people
Size of capital needed
High leverage
High risk
Monopolistic position
Severe implications
Sources of finance
Domestic and international sources
Specialized agencies
Equity finance
Bank finance
Bond finance
Securitization
Viability gap funding
Lenders recourse
Non-recourse loan
Limited recourse loan
Full recourse loan
Characteristics of infrastructure
projects
Long gestation period
Need for a large network in most
infrastructure projects
Highly capital intensive projects
No existing demand for the services of
such projects
Uncertain results as a result of absence
of demand in current time
Returns come over a long life
Funds requirements are for long period
Deficit
Roads/
highways
Ports
Airports
Railways
Power
Irrigation
Telecom / IT
Ports
Airports
Urban infrastructure
Railways
Power
General structure
BOOT (Build Own Operate and Transfer)
This is the same arrangement as BOT. In India and many
other countries, it is called BOT, but in Canada, Australia
and New Zealand it is called BOOT
BOO (Build Own and Operate)
This is a build-own-operate arrangement in which the
project is not transferred to the government at any stage.
The Bangalore International Airport Limited (BIAL) is the
example of BOO arrangement in which the Karnataka
State Government will lend Rs.350crore as interest free
loan for ten years out of the total project cost of
Rs.1400crore. This is a 74% private and 26% public
partnership project. The BIAL and the Karnataka State
Government have executed the concession agreement
state support agreement and land lease agreement.