Rommel John Pedrajas

-Is the communication between a company and the consumer

audience that aims to increase the value of the company or its
merchandise, or to raise the profile of the company and its
products in the public mind.
-An action of promoting and selling products or services

- Marketing is a group of activities designed to facilitate

and expedite the selling of goods and services.
- The marketing concept states that the engineer must
try to satisfy the needs of his clients by means of a set
of coordinated activities.
- When clients are satisfied with what the company
offers , they continually provide business.

The most basic concept underlying

marketing is that of human
needs. A human need is a state of
felt deprivation. Humans have
many complex needs. These
include basic physical needs for
food, clothing, warmth and safety;
social needs for belonging and
affection; and individual needs
for knowledge and self-expression.

People satisfy their needs and wants

with products.
products A product is
anything that can he offered to a
market to satisfy a need or want.
Usually, the word product suggests
a physical object, such as a car, a
television set or a bar of soap.
However, the concept of product is
not limited to physical objects anything capable of satisfying a
need can be called a product.

Consumers usually face a broad

array of products and services
that might satisfy a given need.
How do they choose among
these many products?
Consumers make buying choices
based on their perceptions of
the value that various products
and sendees deliver.

functions

Distribution
Selling
Financing
Market Information Management
Pricing
Product/Service Management
Promotion

FUNCTIONS

In order for the marketing bridge to work

correctly -- providing consumers with
opportunities to purchase the products
and services they need -- the marketing
process must accomplish nine important
functions

product
Price
Place
promotion

-In the marketing sense, the terming the marketing sense, the term
'product includes the tangible (or 'product includes the tangible (or
intangible) item and its capacity to satisfy intangible) item and its
capacity to satisfy its specific need. Its specific need.
-The services provided by the engineer The services provided by
the engineer manager will be evaluated by the client on manager
will be evaluated by the client on the basis whether or not his or
her exact the basis whether or not his or her exact needs are
met .needs are met.
When a competitor comes into the picture When a competitor
comes into the picture bad sells the same type of service, the bad
sells the same type of service, the pressure to improve the quality
of pressure to improve the quality of services sold will felt . services
sold will felt

 Price refers to the money or other considerations

exchanged for the considerations exchanged for the

purchase or use of the product, idea, or purchase or use
of the product, idea, or service. service.

Some companies use price as a Some companies use

price as a competitive tool or as means to convince

competitive tool or as means to convince the customer to
buy . the customer to buy.

When products are similar in quality or When products are

similar in quality or other characteristics, price will be

strong other characteristics, price will be strong factor on
whether or not a sale will be factor on whether or not a
sale will be made.

 If every factor is equal, customerswould prefer to buy from

firms easily accessible prefer to buy from firms easily

accessible to them. If time is of the essence, the to them. If
time is of the essence, the nearest firm will be patronized .
nearest firm will be patronized.

It is very important for companies to It is very important for

companies to locate in places where they can beeasily locate

in places where they can beeasily reached by their
customers. Not every reached by their customers. Not
everyplace is the right location for any company . place is the
right location for any company.

When a company cannot be near by the When a company

cannot be near by the customers, it uses other means to

customers, it uses other means to eliminate or minimize the
effects of thee eliminate or minimize the effects of the
problem.

 When engineer managers have products or services to sell,

they will have to convince services to sell, they will have to

convince buyers to buy from them . buyers to buy from
them.

Before the buyer makes the purchasing Before the buyer

makes the purchasing decision, however, he must first be

decision, however, he must first be informed, persuaded and
influenced . informed, persuaded and influenced.

The activity referred to, in this case as The activity referred

to, in this case as promotion.

McCarthy and Perreault define promotion McCarthy and

Perreault define promotion as communicating information

between as communicating information bet ween seller and
potential buyer toinfluence seller and potential buyer
toinfluence attitude and behavior.attitude and behavior.

Product

Price

Promotion

Place

People

Process

Physical Environment

people have the the opportunity to buy products that they

want.

producers function within a free market to sell products to

consumers.

banks and other financial institutions provide money for the

production and marketing of products.

products must be stored and protect ed until they are

needed. This function is especially important for perishable
products such as fruits and vegetables.

products must be physically relocated to the locations where

consumers can buy them. This is a very important function.
Transportation includes rail road, ship, airplane, truck, and
telecommunications for non-tangible products such as
market information.

processing involves turning a raw product, like wheat, into

something The consumer can use -- for example, bread.

Risk-Taking

Insurance companies provide coverage to

protect producers and marketers from loss
due to fire, theft, or natural disasters.

Market Information

Information from around the world

about market conditions,
conditions weather,
price movements, and political
changes, can affect the marketing
process. Market information is
provided by all forms of
telecommunication,
telecommunication such as
television, the internet, and phone.

Grading and Standardizing

Many products are graded in order to conform to

previously determined standards of quality. For
example, when you purchase US No. 1
Potatoes, you know you are buying the best
potatoes on the market.

THANK YOU