DBA840D

Advanced Entrepreneurship/
Intrapreneurship Research
DR. EMILINA SARREAL
Chairperson, Business Management
Department
College of Business
emilina.sarreal@dlsu.edu.ph
 Course Description:

• Theory building and empirical testing of

the factors shaping the identification,
evaluation, and exploitation of
opportunities; creation of new
organizations; and nurturing their
growth and development.
 Teaching
Methods/Strategies:
• Discussion of published empirical work and on-
going research; and the conduct of an empirical
study on entrepreneurship.
• Students will take turns serving as Discussion
Leaders in class. Each is expected to
– (a) lead in the discussion of a book chapter of the
main reference book using the other references
listed in this syllabus as possible discussion
inputs;
 Teaching
Methods/Strategies

– (b) integrate a particular published article or

material into the stream of entrepreneurship
research, and promote the understanding of
a particular assigned article among fellow
classmates using the Guide Question; and
– (c) facilitate the understanding of the field of
entrepreneurship in a colloquium by
presenting an original research paper.
 Guide Questions:

1. What kind of phenomena and/or research

problems was the article concerned with
describing and/ or explaining?
2. What are the theoretical framework and
key concepts? How are these concepts
connected?
3. What research methods were used to
study and analyze the phenomena or
research problem?
 Guide Questions:

4. What kind of data was collected?

5. What are the major contributions of the article?
(a) More descriptive information about a particular
phenomenon?
(b) A new conceptual scheme (useful way of thinking)
for (I) investigation
and research; (ii) improved practice; or (iii) both?
(c) A new method or a refinement of an old one?
 Guide Questions:

(d) New findings (empirical

generalizations, correlations, statements
that a
significant relationship exist between X and Y,
causal relations?
(e) A new theoretical explanation for the
findings?
6. What assumptions is the article making
with respect to values, human nature, and
method?
 Guide Questions:

7. What are some of the major weaknesses of the work? How

might these weaknesses be addressed?
8. How can the ideas and the information generated by the
article be applied?
9. If you were to conduct a similar or follow-up study, what
theoretical framework and research method will you employ?
10 What are your other observations and comments about the
article?
 Requirements:

• Book Chapter Review and Discussion

• Article Review and Critique
• Entrepreneurship Research Proposal
• Submission of three (3) ringbound copies
of Entrepreneurship Research Proposal
one week before Entrepreneurship
Research Colloquium.
 
 Assessment /
Evaluation:
Recitation & Class Participation 20%
Assignments: Book Chapters, Review & Critique of Articles
25
Mid-Term Examination 20
Entrepreneurship Research Proposal 35
TOTAL 100%
Passing grade = 2.5 (85-88%)
The Entrepreneurial Process
 The Entrepreneurial
Process (Coulter)
1. Exploring the Entrepreneurial Context
2. Identifying Opportunities and Possible
Competitive Advantage
– Opportunities are positive external trends or
changes that provide unique and distinct
possibilities for innovating and creating value
– Competitive advantage is what sets an
organization apart; it’s competitive edge
1. Starting the Venture
2. Managing the Venture

12
 Entrepreneurial Process (Hisrich)

1) Identify/Evaluate Opportunity

2) Develop Business Plan

3) Determine Resources Required

4) Manage The Enterprise

13
McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights rese
 The Entrepreneurial Process
(Kaplan)
• Identify an Opportunity
• Develop the Concept - Write the Business
Plan
• Determine the resources Required
• Acquire the Necessary Financing/Partners
• Implement and Manage
• Harvest the Venture - Exit Strategy

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The Entrepreneurial Process
Changing Demographics
Identify an Opportunity Emergence of New Market
Process Needs
New Technologies
Regulatory Change
Social Change

New Product/Services
New Processes
Enter New Markets
Develop the Concept
New Organizational Structures/Forms
and write the plan
Use New Technologies
Use Sales or Distribution Channels
Start Writing the Plan

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 The Entrepreneurial Process
Need for:
Determine the Marketing and Sales Expertise
Required Resources Technical Expertise
Financing Needs
Distribution Channels
Sources of Supply
Licenses, Patents, & Legal Protection
Complete the Business Plan

Debt Supplier Financing

Acquire the Necessary Equity Joint Ventures
Financing/Partners
Outsourcing Partnerships
Leasing Barter

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 The Entrepreneurial Process

Implementation of Plan/Pilot
Implement and Manage Program
Monitor Performance
Payback to Resources Providers
Reinvestment
Expansion
Achievement of Performance
Goals
Harvest the Venture
Licensing of Rights
Sell or Merge
Go Public
Shut down Venture

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 The Entrepreneurial Mindset

• "A key aspect of establishing an

entrepreneurial mindset is creating the
conditions under which everyone
involved is energized to look for
opportunities to change the business
model”-Professor Rita McGrath

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 Commonly Shared Entrepreneurial
Characteristics

1.They passionately seek new opportunities

always looking for the chance to profit from
change and disruption in the way business
is done.
2.They pursue opportunities with enormous
discipline..
3.They pursue only the very best
opportunities and avoid exhausting
themselves and their organizations by
chasing after every option.
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 Commonly Shared Entrepreneurial
Characteristics

4. The focus is on execution—specifically,

adaptive execution.

5. The entrepreneur engages the energies

of everyone in the company. .
 

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 Principles for Successful New Venture (Hisrich )
1) Defined Market 8) Quick Market Dominance
2) Durable Products- 18 Month 9) Gross Margin 30-50%
Customer Payback
3) Market Growth = 30-50% in 5 10) Staged Financing
Years 11) ROI = 10X in 5 Years (25-
4) Patent Protection 30%/Year)
5) No Product Substitutions 12) Positive Cash Flow in 18 Months
Available
6) Products Variants 13) Strong Management in Industry
7) No Strong Competition Present

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 Successful Entrepreneur

Initiates Creation Process

Devotes Time/Effort
Assumes Risk
Receives Rewards
• Independence
• Satisfaction
• Money
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