INTRODUCTION:

Meru cabs was one of the first

companies to launch metered
radio cabs in India under its
brand Meru.
Headquartered in Mumbai.
First launched in Mumbai in
April 2007.
Provides a radio taxi service in
seven key cities of IndiaMumbai, Delhi, Hyderabad,
Bangalore, Jaipur ,Ahmedabad,
Chennai vadodara, Surat, Pune &
Kolkata.

HISTORY
Meru cabs was founded by Neeraj Gupta in
Mumbai on April 2007, by raising funds
against an equity stake in the company
from India Value Fund (IVF), which is a
private equity fund with a corpus of over
US$1.4 Billion.
On 2 February 2014, Google Now and Meru
Cabs announced a partnership to provide
instant alerts to customers.
The name Meru is rooted in our Indian culture. The
Hindu and Jain
mythology refer to Mount Meru as the center of the
universe, the abode
of Lord Brahma and a pantheon of gods and
goddesses.

EVOLUTION OF MERU CABS

Neeraj Gupta, Meru Cabs' MD, was inspired by similar services in London and
Singapore, where he would often travel with his wife.
Gupta sensed an opportunity in running a fleet of air-conditioned, GPS-linked,
electronic metered taxis in Mumbai when the Maharashtra government invited
tenders for such a service for 10,000 cabs, replacing the old black-and-yellow taxis
in 2006.
So he took the plunge, but money was a problem.
India Value Fund invested Rs 50 Cr in the parent company in December 2006 to
help finance Mr. Gupta's foray in the air-conditioned taxi market.
The fund promised to pay another Rs 160 Cr when required.
The company has a top line of Rs 100 Crore. It is likely turn in a profit in
2011, and targets sales of Rs 180 Cr that year.
It earns 10% of revenues from advertisements painted on the car front.

INVESTERS
In 2006, India Value Fund (IVF), a premier private equity
fund, managing a corpus of over US $ 1.4 Billion took an
equity stake in the Company, with a view to creating one
of the finest passenger transportation businesses in the
country.
Over the years IVF has made investments into retailing,
healthcare, media
and entertainment, specialized
engineering and financial services sectors and redefined
industry benchmarks in each investment.

VISION
Our vision is to give urban commuters in India a
world class experience of travelling by using a
technology that has evolved in developed countries
over the past twenty years.

SUCCESS
STORIES

Meru Cabs has grown consistently in its 7 year history in terms of the
fleet, people revenues and popularity.
Meru Cabs launched in Mumbai with 45 cabs in 2007; started
operations in 2008 at Delhi, Hyderabad & Bangalore.
It extended its services Jaipur & Ahmedabad in 2013 and Chennai by
March 2014.
Scaled to a fleet of 6000+ cabs in last 6 years, across Mumbai (1800),
Delhi (1400), Hyderabad (900), Bangalore (1500), Jaipur (100),
Ahmedabad (100) & Chennai (200)
Most preferred choice of commuters in all cities, won Trip Advisor.
Traveller's Choice Award 2013,90% customer satisfaction in 3rd
party audit
only company in India to have won the 'Best IT User Awards' by
NASSCOM CNBC TV-18 in 2008, 2009 & 2010,

FEATURES

The 3rd largest "Radio Taxi" company in the world.

The largest operator in each of the cities where it
operates more than 20,000 trips per day.
Serves more than 1.8 million passengers.
Modern, brand-new, air-conditioned comfortable cabs.
Operated by environment friendly fuel; CNG
Backed by a location tracking GPS-This means a quicker
pickup and faster
response.
Tamper-proof digital cab meters.
Provide printed receipt for every fare, providing details
of distance traveled and total amount payable
Trained chauffeurs in a smart Meru uniform, fluent in
English and Hindi.
Preferred taxi service at airports in Mumbai, Delhi,
Hyderabad and
Bangalore.

LIMITATIONS

In financial year 2010-11 on a revenue of rupees 150

Crore, Meru made a loss of approximately rupees 45 Crore

and accumulated losses of approximately rupees 160 Crore.
The extraordinary rate of expansion and its inability to
hold on a drivers.
Out of its fleet of 5,500 cabs across four cities only 3,5003,800 cabs are currently operational. There have been at
least there incident of meru drivers striking work. Out of
every 10 drivers that sign up with it. At least three quit and
join rivals or choose to go back to conventional cabs.

Competitors
Uber Cabs
Easy
Unorganized players (auto rickshaws/ Taxis)
Carpooling services

Strengths
First mover advantage as a radio taxi

operator
High awareness as a taxi operator.
Presence across many cities across
India
Trained drivers with good condition of
cars with safety of prime importance,
who are taught at the Meru training
academy.
Meru Cabs was one of the first
companies to launch metered "Radio
cabs
Available 24x7 with e-bill services for
Opportunity
the customers
Serves over 2 million customers and
has been recognized with several
Unorganized market in India
awards

is huge (~90%) and hence

potential is high
Increasing internet
penetration & smart phone
users
Rising disposable income

Weekness
As per their business
model, it owns taxis and
hence fixed investment is
high
Sudden surge in
competition means limited
margins and lower market
share

W
T

Threats
Rising competition
Uber & ola cabs have deep
pocket and hence can burn
cash heavily
Presence of many national
players
Absence of clear
government regulations in
developing countries
Future is unclear due to lack
of regulations and customer

c
a
l
P
e

Pri
c

Product

7 Ps of
Meru cab
r
o
m
ot
i
o
n

Process

al
c
si n c
y
Ph ide
ev
e

e
l
p
o
e

Mobile app

Online booking

How to
book a
Meru cab?

Direct calling

RELATION WITH DESIGN MANAGEMENT

Debit and credit cards

Share taxis
Training Academies
ICE alert

SHARE TAXIS

BACK

TRAINING ACADEMY:

They believe that the critical difference between an ordinary taxi

service and a Meru Cabs service lies in the investment that they
make into training chauffeurs.
Their stringent conditions for engaging a chauffeur include address
verification, complete medical check up, testing of driving skills,
ability to manage the on board technology on our vehicles, familiarity
with our city and all the mandatory licensing criteria.
And if a potential chauffeur meets these requirements, they put them
through an intensive 5-day training program where they impart
knowledge on customer service, hygiene, safe driving habits and how
to handle an emergency.

BACK

BACK

APP BOOKING

BACK

WEBSITE BOOKING

BACK

PHONE BOOKING

BACK

PRICE

o hidden costs or over charging.

harged only from your pick up point to your drop point

BACK

PRODUCT
Modern ,brand new, air- conditioned comfortable
cabs. Mostly cabs are Sedan cars like Indigo, Ikon
etc.
Computerized communication& dispatch systems
with GPS.

BAC

Place
Headquartered in Mumbai , Meru cab Company
provides a radio taxi service in the four key metros of
India Mumbai, Delhi ,Hyderabad and Bangalore

BACK

PROMOTION

Tag- Line: RELY ON US

Promotional strategies for brand building like radio ad cards e

BACK

PROCESS
BOOKING
Phone or website
TRAVELLING
PAYMENT
Cash or credit
FEEDBACK
OTHER ACTIVITIES
Training , auditing,
maintenance and so on

BACK

PEOPL
E

Meru training Academy.

Huge investment on training make it different from other.

BACK

PHYSICAL EVIDENCE
Condition of the taxi: Modern , brand-new, airconditioned comfortable cabs. Mostly cabs are
sedan cars like indigo, ikon etc.

BACK

C
A
M
P
A
I
G
N

THANK YO