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Course : F0942 Management Control System

Year
: 2013-2014

Incentive Compensation Systems

Slide 9.3

Chapter 9:
Incentive Compensation Systems

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.4

Financial results controls

Three core elements:


Financial responsibility centers
The apportioning of accountability for financial results
within the organization

Formal management processes


Planning & budgeting to define performance expectations
and standards for evaluating performance

Motivational contracts
To define the links between results and various
organizational incentives

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.5

Positive and negative incentives

Positive incentives

rewards

Things employees value

Negative incentives

punishments

Things employees like to avoid

Individuals tend to be more strongly motivated


by the potential of earning rewards than by the
fear of punishment.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.6

Forms of rewards and punishments

Punishments

Rewards
Monetary

Monetary
Zero salary increase
Zero bonus
Zero perquisites

Non-monetary
Interference in job
from superiors
Loss of job
Assignment to
unimportant tasks
No promotion
Humiliation

Salary increases
Bonuses
Benefits
Perquisites
Club memberships
Vacation trips

Non-monetary

Promotion
Autonomy
Recognition
Participation in decisions
Office assignments
Preferred parking places
Titles

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.7

The compensation package

Salary

Benefits
Pension and health benefits
Perquisites of various types

Incentive compensation
Short-term incentive plans
Based on the performance in the current year or less

Long-term incentive plans


Based on the performance measured over periods greater
than one year and often related to the companys stock price.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.8

Short-term incentive plans

Based on performance in the current year or less


e.g., bonuses, commissions, piece-rate payments

Calculation (by formula) of short-term incentives

e.g., 2% of sales; 10% of net profits


e.g., 20% of over-target performance
e.g., 60% of target bonus at 80% of target;
100% of target bonus at 100% of target;
(where target bonus = 30% of salary).

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.9

Long-term incentive plans

Based on the performance measured over periods


greater than one year.
Usually restricted to relatively high management levels

Accounting performance (e.g. EPS, ROE, ROA)


over a period of three to five years

Market-based performance

Stock options

Stock appreciation rights

etc.
Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.10

Purpose of incentives

Motivation
Motivation has two elements:
Inducing effort: getting employees to work hard

Employees typically put forth more (less) effort on


activities that are (not) rewarded.

Directing effort: helping employees understand


what is expected of them

Rewards attract the employees attention and inform


them of the relative importance of often-competing
results areas.
Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.11

Purpose of incentives

Attraction/retention
Paying employees only guaranteed salaries tends to
attract risk-averse employees.
Paying performance-dependent compensation tends to
attract employees who are more risk tolerant, more
aggressive, more confident in their abilities.
e.g., stock option plans often are geared towards
employee retention; they provide a form of golden
handcuffs.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.12

Purpose of incentives (Continued)

Non-control purposes
Provide a competitive compensation package
Make compensation variable with firm performance
Tax considerations

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.13

Key incentive design elements

Level of measurement (performance at the


individual, entity, or company level)

Size of awards (i.e. leverage vis--vis fixed pay)

Shape of the performance-reward function

Use of subjectivity

Type and number of measures (financial vs.


nonfinancial; bottom-line vs. basket of measures)
(See Chapters 10-11)

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.14

Group rewards

Team-based rewards are often used to


implement personnel/cultural controls.
Group members monitor and sanction each others
behaviors.

They rarely provide a direct incentive effect.


Stock-based plans, for instance, provide direct incentives
only for a small number of managers at the very top of the
organization.
Hence, for lower-level employees, compensation is made
more volatile, but their motivation is not (greatly) affected.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.15

Proportion variable pay

Employees are risk averse


Performance-dependent rewards impose risk on
the employees as performance is never fully
controllable.
Across firms, differences in the proportion of bonus
payments are greater than differences in base pay.
The bonus proportions of compensation generally
decrease at lower organization levels.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.16

Shape of reward function


Mostly, the link between rewards and results is linear,
but over a restricted performance range only
MAX

Rewards ($)

Results (profit)

ZERO
LOW

80% of
budget
target

100% of
budget
target

150% of
budget
target

HIGH

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.17

Cutoffs

Lower cutoff
To avoid paying bonuses for performance which is
considered mediocre or worse.

Upper cutoff
To maintain vertical compensation equity.
To keep total compensation somewhat consistent over
time so that managers are able to sustain their lifestyle.
To avoid that managers will be unduly motivated to take
actions to increase profits at the expense of the long term.
To avoid undeserved bonuses due to a windfall gain.
Fear of a faulty compensation plan design.
Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.18

Bonus determination approach

Strict formula
Rewards can be specified with precision.
There is little uncertainty or ambiguity about
performance standards.
Superiors cannot exercise any bias or favoritism
in assessing the performance of subordinates.
but
Less attention for performance dimensions
which are more difficult to quantify (e.g. R&D).

Subjective assessment
Especially desirable when the managers personal
control over the business units performance is low.
Lack of explicitness increases the employee's risk.
Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.19

Criteria for evaluating reward systems

Rewards should be valued


Rewards that have no value do not provide motivation.
Reward tastes vary across individuals and are situational.

Rewards should be large enough to have impact


Reward visibility can affect impact.

Rewards should be understandable


What is the reason for earning the reward?
What is the value of the reward?

Rewards should be timely


The discount rate employees apply to delayed rewards
seems to be far greater than the time value of money.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

Slide 9.20

Criteria for evaluating reward systems (Continued)

Rewards should be durable


Rewards have greater value if the good feelings generated
by the granting of a reward are long-lasting, i.e., if employees
remember them.

Rewards should be reversible


To be able to correct mistakes of performance evaluations;
Promotions, for instance, are difficult to reverse.

Rewards should be cost efficient


To stimulate the desired motivation at minimal cost.

Kenneth A. Merchant and Wim A. Van der Stede, Management Control Systems, 2nd Edition Pearson Education Limited 2007

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