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DAMASK

by ChenOne

Prepared by Yasir

Sale/Stock Analysis Report


Article
Number

Item
Name

Sale Price

No of
Days

Total
Recev

B4 MSS

%age B4 MSS

Total Sale

%age During MSS

During MSS

Total
Stock

%
Sale

%
Stock

DAMASK FABRIC

4,999

617

6,271

3,522

56.16

4,072

8.77

550

2199

64.93

35.07

DAMASK FABRIC

2,999

617

8,961

5,315

59.31

6,078

8.51

763

2883

67.83

32.17

DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC

3,299
3,499
3,199
2,199
2,699
3,499

616
617
587
617
579
617

4,917
884
6,794
5,059
6,653
626

3,771
835
3,740
3,432
5,027
597

76.69
94.46
55.05
67.84
75.56
95.37

3,922

597

3.07
0.45
7.64
22.77
9.68
0.00

151
4
519
1152
644
0

995
45
2535
475
982
29

79.76
94.91
62.69
90.61
85.24
95.37

20.24
5.09
37.31
9.39
14.76
4.63

40,165

26,239

65.33

30,022

9.42

3,783

10,143

74.75

25.25

1,110

549
180
623
0
4

222
1054
420
3
15

83.33
58.83
87.61
99.13
96.77

16.67
41.17
12.39
0.87
3.23

Summer Range
GLF-101 OYSTER
GLF-102 SUMMER
DREAM
GLF-103 PACIFIC
GLF-104 ONYX-1
GLF-105 TOPAZ
GLF-106 ANDAZ
GLF-107 ALHAMRA
GLF-108 ONYX-2

839
4,259
4,584
5,671

Winter Range
GLF-109
GLF-110
GLF-111 NAFEES
GLF-112 TROPICAL
GLF-113 WINTER WEAVE
GLF-113A WINTER
WEAVE
GLF-113B WINTER
WEAVE-5

DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC

4,499
3,999
2,799
3,899
3,499

472
469
449
449
449

1,332
2,560
3,390
343
464

561
1,326
2,347
340
445

42.12
51.80
69.23
99.13
95.91

449

41.22
7.03
18.38
0.00
0.86

DAMASK FABRIC

3,499

449

446

399

89.46

401

0.45

45

89.91

10.09

DAMASK FABRIC

3,499

155

126

79

62.70

90

8.73

11

36

71.43

28.57

8,661

5,497

63.47

6,866

15.81

1,369

1,795

79.27

20.73

2,106
1,476
1,064
912
828
163

1,101
1,057
920
111
408
19

52.28
71.61
86.47
12.17
49.28
11.66

1,186

73

4.04
4.00
2.73
7.57
23.43
33.13

85
59
29
69
194
54

920
360
115
732
226
90

56.32
75.61
89.19
19.74
72.71
44.79

43.68
24.39
10.81
80.26
27.29
55.21

6,549

3,616

55.21

4,106

7.48

490

2,443

62.70

37.30

55,375

35,352

63.84

40,994

10.19

5,642

14,381

74.03

25.97

1,506
2,970
340

2015 Articles
GLF-114
GLF-115 TUSCANY
GLF-116 ONYX-3
GLF-116B ONYX-4
GLF-117
GLF-118 TRADITION

DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC
DAMASK FABRIC

Grand Total

3,999
3,999
3,499
3,499
4,499
2,499

216
208
206
133
84
60

1,116
949
180
602

2 Season Damask

2015-16

2739
5

(Qty/Value)

Comparison

63,127,
263

34,609,
529
1364
2
2014-15

100

10000

1000000

100000000

Article Wise Sales Comparison


Article Number

Sale Price

F.Issue

2014-15
T Sale

2015-16
T Sale

Growth/Decline

Remarks

GLF-101 OYSTER

4,999

4/29/2014

1,627

2,447

50.40

GLF-102 SUMMER DREAM

2,999

4/29/2014

2,508

3,573

42.46

GLF-103 PACIFIC

3,299

4/30/2014

1,129

2,794

147.48

GLF-104 ONYX-1

3,499

4/29/2014

652

187

-71.32

Discontinued

GLF-105 TOPAZ

3,199

5/29/2014

1,238

3,024

144.26

GLF-106 ANDAZ

2,199

4/29/2014

2,053

2,538

23.62

GLF-107 ALHAMRA

2,699

6/6/2014

1,602

4,082

154.81

GLF-108 ONYX-2

3,499

4/29/2014

500

97

-80.60

Discontinued

GLF-109

4,499

9/21/2014

400

710

77.50

GLF-110

3,999

9/24/2014

424

1,083

155.42

GLF-111 NAFEES

2,799

10/14/2014

696

2,277

227.16

GLF-112 TROPICAL

3,899

10/14/2014

331

-97.28

Short Delivery

GLF-113 WINTER WEAVE

3,499

10/14/2014

384

65

-83.07

Discontinued

GLF-113A WINTER WEAVE

3,499

10/14/2014

98

304

210.20

13,642

23,190

69.99

New Range in 2015


GLF-113B WINTER WEAVE-5

3,499

8/4/2015

92

New Range

GLF-114

3,999

6/4/2015

1,186

New Range

GLF-115 TUSCANY

3,999

6/12/2015

1,121

New Range

GLF-116 ONYX-3

3,499

6/14/2015

948

New Range

GLF-116B ONYX-4

3,499

8/26/2015

181

New Range

GLF-117

4,499

10/14/2015

603

New Range

GLF-118 TRADITION

2,499

11/7/2015

74

New Range

4,205

13,642

27,395

100.81

Article Wise Sales

GLF-112 TROPICAL; 0.03

(Growth/Decline)

GLF-113 WINTER WEAVE; 0.28GLF-113A WINTER WEAVE; 1.31

GLF-111 NAFEES; 9.81GLF-101 OYSTER; 10.55


GLF-109; 3.06
GLF-102 SUMMER DREAM; 15.4
GLF-110; 4.67
GLF-108 ONYX-2; 0.41
GLF-107 ALHAMRA; 17.6
GLF-103 PACIFIC; 12.04
GLF-104 ONYX-1; 0.8
GLF-106 ANDAZ; 10.94
GLF-105 TOPAZ; 13.04

DAMASK LAUNCHES PLAN

Sr.

Season

Month

SUMMER - OHS

FEB - MARCH

SUMMR 2

APRIL MAY

EID UL FITER

JUNE

EID UL AZHA

AUGUST

FALL WINTER

SEP - OCT

WINTER RANGE

NOV - DEC

Marketing Plan
Sr
.

Season

Month

No of
Outfits

Est. Cost*

Est. Exp*

SUMMER OHS

FEB - MARCH

12

5000

60,000

SUMMR 2

APRIL MAY

5000

30,000

EID UL FITER

JUNE

10

5000

50,000

EID UL AZHA

AUGUST

5000

35,000

FALL WINTER

SEP - OCT

10

5000

50,000

WINTER
RANGE

NOV - DEC

12

5000

60,000

Total
* Amounts/values are estimated not final

285,000

1st Quarter Target

(July to Dec-2015)

Target Qty

Target
Value

Achieved
Qty

Achieved
Value

%
Achieved

July

1257

3,259,168

1256

4,174,244

99.92

August

1702

4,499,093

1638

5,613,362

96.24

September

1932

5,216,006

1914

6,427,486

99.07

633

1,873,927

633

2,246,267

100.00

November

1269

3,633,577

1233

4,579,467

97.16

December

1617

4,437,734

2761

8,888,139

170.75

8410

22,919,505

9435

31,928,965

112.19

Month

October

Total

2nd Quarter Target

(Jan to June-2016)

Target Qty

Target
Value

Achieved
Qty

Achieved
Value

%
Achieved

1204

3,118,833

998

2,719,292

March

3272

8,303,369

April

1497

3,997,318

May

2778

6,811,189

June

10069

20,537,471

19818

45,487,47
2

Month
January
February

Total

Best Selling Stores

Sr.

Branch

Total Sale
(Qty)

Total Sale
(Value)

Concern Sales
Man

Rahim Yar
Khan

3,155

10,391,645

Rizwan
(Taimour)

Peshawar

3,133

10,694,067

Shoaib

Gujranwala

2,990

9,878,310

Anees (Ikhlaq)

Lahore
Gulberg

2,678

9,073,622

Aslam Sb

Multan

2,657

8,804,643

Shabbir

Demand Vs. Received


Article No

Total Demand Received Qty

% Recv

Pending Qty

% Pending

Delivery Dates
24-Oct-15

GLF-101 OYSTER

6000

3312

55.20

2688

44.80

GLF-102 SUMMER DREAM

8000

4521

56.51

3479

43.49

GLF-103 PACIFIC

6000

1523

25.38

4477

74.62

Dec 15 - Jan 16

GLF-105 TOPAZ

5500

2787

50.67

2713

49.33

Dec 15 - Jan 16

GLF-106 ANDAZ

6000

1680

28.00

4320

72.00

24-Oct-15

GLF-107 ALHAMRA

8000

2895

36.19

5105

63.81

24-Oct-15

3500

1357

38.77

2143

61.23

Dec 15 - Jan 16

GLF-109

1200

832

69.33

368

30.67

GLF-110

2800

1228

43.86

1572

56.14

GLF-111 NAFEES

5500

1082

19.67

4418

80.33

End Oct 15

GLF-112 TROPICAL

1000

0.00

1000

100.00

Within November 15

GLF-113 WINTER WEAVE

1000

0.00

1000

100.00

GLF-113A WINTER WEAVE

1000

0.00

1000

100.00

GLF-104 ONYX-1
GLF-108 ONYX-2
GLF-116 ONYX-3

GLF-113B WINTER WEAVE-5

127

GLF-114

1500

1316

87.73

184

12.27

GLF-115 TUSCANY

1500

712

47.47

788

52.53

39.95

35255

60.26

GLF-117 KARANDI

805

GLF-118 TRADITION

164

Grand Total

58500

23372

No Date

No Date

Customer Complaints (Year -15)


Status

Total

Justified

14

Not Justified

14

Repaired

Total Complaints

28

Damask Complaint Status


Justified

50%

Not Justified

Repaired

50%

Complaint % against sale

total comp; 28

% comp; 0.1

total Sale ; 27395

total Sale
total comp
% comp

Top 3 Colors Article Wise


Sr.

Article No

Top 1

Top 2

Top 3

GLF-101 OYSTER

WHITE

KHAKI

NAVY

GLF-102 SUMMER DREAM

D/GREY

WHITE

OFF WHITE

GLF-103 PACIFIC

SAND

WHITE

CREAM

GLF-104 ONYX-1

L/GREY

L/BROWN

GOLDEN

GLF-105 TOPAZ

WHITE

BLACK

OFF WHITE

GLF-106 ANDAZ

D/BROWN

EGG WHITE

GREY

GLF-107 ALHAMRA

WHITE

NAVY

SAND

GLF-108 ONYX-2

ASH

WHITE

D/GREY

GLF-109

CREAM

OFF WHITE

SAND

10

GLF-110

BEIGE

GREEN

SKY

11

GLF-111 NAFEES

KHAKI

WHITE

SAGE

12

GLF-112 TROPICAL

GREY

L/BROWN

13

GLF-113 WINTER WEAVE

BLACK

D/BROWN

14

GLF-113A WINTER WEAVE

PURPLE/WHITE

PURPLE/EGG WHITE

GREEN/WHITE

15

GLF-113B WINTER WEAVE-5

GREEN

16

GLF-114

RED

TURQUOSE

GREEN/WHITE

17

GLF-115 TUSCANY

WHITE

ZINC GREEN

LEMON

18

GLF-116 ONYX-3

L/BROWN

ZINC

CREAM

19

GLF-116B ONYX-4

EGG WHITE

SKY

LILAC

20

GLF-117

ZINC BLUE

D/GREEN

D/BROWN

21

GLF-118 TRADITION

COFFEE

Top 5 Colors In All Articles


Sr.

Article No

Top 5

GLF-107 ALHAMRA

WHITE

GLF-105 TOPAZ

WHITE

GLF-107 ALHAMRA

NAVY

GLF-101 OYSTER

WHITE

GLF-102 SUMMER DREAM

D/GREY

Best Selling Stores


Best Selling Store
GWA

Article
GLF-106 ANDAZ

(Article wise)
Sale Qty
373

GWA ST

GLF-116B ONYX-4

26

LHR GUL

GLF-110

LHR GUL

GLF-113B WINTER WEAVE-5

LHR GUL

GLF-114

LHR GUL

GLF-115 TUSCANY

92

LHR GUL

GLF-118 TRADITION

10

163
7
122

MUL

GLF-103 PACIFIC

347

MUL

GLF-109

92

MUL

GLF-116 ONYX-3

66

PSW

GLF-101 OYSTER

452

PSW

GLF-105 TOPAZ

557

PSW

GLF-111 NAFEES

296

PSW

GLF-112 TROPICAL

36

PSW

GLF-113 WINTER WEAVE

47

PSW

GLF-117

RWP

GLF-108 ONYX-2

RYK

GLF-102 SUMMER DREAM

RYK

GLF-104 ONYX-1

RYK

GLF-107 ALHAMRA

RYK

GLF-113A WINTER WEAVE

35

RYK

GLF-118 TRADITION

10

158
53
512
70
484

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