Professional Documents
Culture Documents
Summer
Radio
Dispatch Fee
reductions
Opportunity
to increase
profit by
$178,000 in 1
year
In $, 000s
Average Loss of $
2,755
10,000 in Monthly
Revenue in Summer
2,740
Shift Taxi Drivers Lose Incentive to Drive in Summer
2,725
due to Lower Earnings
2,710
2,695
2,680
1.5% Beck Taxis Vehicles Become Idle in the Summer
2,665
2,650
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Uncontrollable Factors
Fees)
In $, 000s
9,500
9,000
8,500
8,000
7,500
7,000
6,5007,82
1,010
+1,0
91
+8
7,90
1
9
Reduce Fixed Fee from $450 to $370 (20% of Fixed Radio Fee)
Charge $1 per Dispatch (Assume 4 Dispatches per Driver per Day)
3% increase in drivers
10% Increase in Salary Expenses and $1 Extra Cost per Taxi per Day
In $, 000s
9,500
9,000
8,500
8,000
7,500
7,000
6,500
7,8
28
+1,7
52
1,84
4
7,7
36
92
In $, 000s
9,500
9,000
8,500
8,000
7,500
7,000
6,500
7,8
28
+84
3
-665
8,0 +17
8
06
In $, 000s
8,050
8,000
7,950
7,900
7,850
7,800
7,750
7,700
7,650
7,600
7,9
+81
09
+1.0%
7,8
28
7,7
36
-92
8,0
06
+178
+2.3
%
-1.2%
10
In $)
100
90
80
70
60
25.7
%
27.1
%
24.7
%
24
.3
%
(In $)
200
160
140
120
50
100
40
80
30
60
20
40
10
20
180
13.4
%
14.1
%
12.8
%
12.
6%
11
More
Taxi
Drivers
More
Fleet
Owners
More
Custom
ers
13
T:
A:
Advertising
X:
X-hibit Qualities
I:
Incentive Schemes
14
t of
T.A.X.I
Reducti
on of
Summer
Radio
Dispatc
h Fees
-Start of
New
Training
and
Incentiv
e
Scheme
s
18092012 Team 1
Sep 1,
2009:
-Restore
of Radio
Dispatc
h Fees
Oct 1,
2009:
-Start of
Advertis
ement
Campai
gn
Mar 1,
2010:
-End of
Advertis
ement
Campai
gn
Jun 1,
2010:
Reducti
on of
Summer
Radio
Dispatc
h Fees
Sep 1,
2010:
-Restore
of Radio
Dispatc
h Fees
15
In $, 000s
8,300
8,200
8,100
8,000
7,900
8,247
5.4%
Increase in8,006
Gross Profit
in 2 Years
7,828
7,800
7,700
7,600
16
Bra
nd
Equ
ity
Aware
ness
Custo
mers
18
Training
Schemes
Polite
Drivers
Arriv
al
Spee
19
resulting increase in
fleet-owners vehicles with
Beck by 90 (10% increase)
in 2 years
the increase is
equivalent to 0.6% of total
vehicles managed by Beck
Taxi
Increase in revenue :
$25,313 (7% increase in
revenue from fleet owners)
20
In $, 000s
9,500
9,000
+5.4%
+2.9%
8,500
8,000
7,828
+8.5%
8,497
+0.3%
7,500
7,000
21
Q&
A
18092012 Team 1
22
2,755
2,740
Average Loss of $
10,000 in Monthly
Revenue in Summer
2,725
2,710
2,695
2,680
2,665
2,650
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
23
24
Notes
Shift Driver
Earning in Shift
150.0
150.0
Tip
15.0
15.0
Others
0.0
65.0
165.0
230.0
Notes
Shift Driver
Plate Lease
65.0
38.3
Gas Charge
8.0
8.0
Traffic Tickets
4.0
4.0
0.0
3.5
2.3
2.3
15.0
15.0
94.3
71.1
70.7
-25.7%
158.9
-13.4%
Total Revenue
Expensesin $
Total Expenses
Daily Earnings in $
%Decrease in Earnings
Notes:
1
2
3
4
5
6
7
8
9
25
26
27
28
-1.5%
Revenu
e
Unit (B)
Growth
Unit (A)
Days>Month
Rate
461
-1.5%
454
65
1015
-1.5%
1,000
1150
1476
-1.5%
1,454
450
3
1 Month Months
30 885,466
1,149,74
1
654,237
885
2656
1150
3449
654
1963
2689
8068
Total Revenue
2,689,44
4
Daily Revenue
Expens
es
Plate Lease to Independent Owners
18092012 Team 1
576
-1.5%
567
1150
652,464
652
1957
29
Revenu
e
Unit (A)
Days>Month
Rate
461
0.0%
461
65
1015
0.0%
1,015
1150
1476
0.0%
1,476
450
9
1 Month Months
30 898,950
1,167,25
0
664,200
899
8091
1167
10505
664
5978
2730
24574
Total Revenue
2,730,40
0
Daily Revenue
Expens
es
Plate Lease to Independent Owners
18092012 Team 1
576
0.0%
576
1150
662,400
662
5962
30
(In $,000s)
Revenu
e
Plate Lease Income from Shift Drivers
Plate Lease Income from Lease Drivers
Radio Dispatch and Other Fees
3
9
12
Months Months Months
2656
8091
10747
3449 10505
13954
1963
5978
7941
Total Revenue
Daily Revenue
18092012 Team 1
8068
24574
32642
Expens
es
1957
5962
7919
3058
9315
12373
136
900
92
415
2700
279
551
3600
371
31
Revenu
e
(In $,000s)
Unit (A)
Days>Month
Rate
461
0%
461
65
1015
0%
1,015
1150
1476
0%
1,476
490
1 Month
30 898,950
899
1,167,25
0
1167
723,240
723
Total Revenue
2,789,44
0
Daily Revenue
Expens
es
Plate Lease to Independent Owners
18092012 Team 1
576
0%
576
1150
662,400
2789
662
32
461
Unit (A)
-6.0%
Days>Month
Rate
433
65
1
2
Month Months
30 845,013
1015
-6.0%
954
1150
1476
-6.0%
1,387
490
1,097,21
5
679,846
845
1690
1097
2194
680
1360
2622
5244
Total Revenue
2,622,07
4
Daily Revenue
Expens
es
Plate Lease to Independent Owners
Plate
Lease
to Larger Fleet of Vehicles from
18092012
Team
1
576
-6.0%
541
1150
622,656
623
1245
33
461
Unit (A)
-6.0%
Days>Month
Rate
433
65
1
9
Month Months
30 845,013
1015
-6.0%
954
1150
1476
-6.0%
1,387
490
1,097,21
5
679,846
845
7605
1097
9875
680
6119
2622
23599
Total Revenue
2,622,07
4
Daily Revenue
Expens
es
Plate Lease to Independent Owners
Plate
Lease
to Larger Fleet of Vehicles from
18092012
Team
1
576
-6.0%
541
1150
622,656
623
5604
34
(In $,000s)
Revenu
e
Plate Lease Income from Shift Drivers
Plate Lease Income from Lease Drivers
Radio Dispatch and Other Fees
2
9
12
Difference from
1 Month Months Months Months
SQ
899
1690
7605
10194
-553
1167
2194
9875
13237
-718
723
1360
6119
8202
261
Total Revenue
Daily Revenue
18092012 Team 1
Expens
es
Plate Lease to Independent Owners
Plate Lease to Larger Fleet of Vehicles from
Agency
Maintenance costs for Vehicles Driven by Shift
Drivers
Salary of Full-time Employees
Other Expenses
2789
5244
23599
31632
-1010
662
1245
5604
7512
-407
1035
1946
8756
11737
-637
46
300
31
87
600
58
390
2700
262
523
3600
351
-28
0
-19
35
Revenu
e
461
Unit (A)
0%
Days>Month
Rate
461
65
1 Month
30 898,950
1015
0%
1,015
1150
1476
0%
1,476
370
1476
0%
1,476
899
1,167,25
0
1,167
546,120
546
30 177,120
177
Total Revenue
2,789,44
0
Daily Revenue
Expens
es
18092012 Team
1
Plate
576
0%
576
1150
662,400
2,789
662
36
Unit (A)
Days>Month
Rate
461
3%
475
65
1015
3%
1,045
1150
1476
3%
1,520
370
1476
3%
1,520
2
1 Month Months
30 925,919
926
1,852
1,202
2,405
562,504
563
1,125
30 182,434
182
365
2,873
5,746
1,202,26
8
Total Revenue
2,873,12
3
Daily Revenue
Expens
es
18092012 Team 1
576
3%
593
1150
682,272
682
1,365
37
Unit (A)
Days>Month
Rate
461
3%
475
65
1015
3%
1,045
1150
1476
3%
1,520
370
1476
3%
1,520
1
9
Month Months
30 925,919
926
1,202,26
8
8,333
1,202 10,820
562,504
563
5,063
30 182,434
182
1,642
Total Revenue
2,873,12
3
Daily Revenue
Expens
es
Plate Lease to Independent Owners
18092012 Team 1
576
3%
593
1150
682,272
2,873 25,858
682
6,140
38
Revenu
e
Plate Lease Income from Shift Drivers
Plate Lease Income from Lease Drivers
Fixed Radio Dispatch Fee
Radio Dispatch Fee Per Dispatch
2
9
12
Difference from
1 Month Months Months Months
SQ
899 1,852
8,333 11,084
337
1,167 2,405 10,820 14,392
438
546 1,125
5,063
6,734
-1,207
177
365
1,642
2,184
2,184
Total Revenue
Daily Revenue
Expens
es
Plate Lease to Independent Owners
Plate Lease to Larger Fleet of Vehicles from
Agency
Maintenance costs for Vehicles Driven by Shift
Drivers
Salary of Full-time Employees
18092012 Team 1
2,789
5,746 25,858
34,394
1,752
662
1,365
6,140
8,167
248
1,035
2,132
9,594
12,762
388
46
330
95
660
427
2,970
568
3,960
17
360
39
Revenu
e
Unit (A)
Days>Month
Rate
461
0%
461
65
1015
0%
1,015
1150
1476
0%
1,476
410
1 Month
30 898,950
899
1,167,25
0
1167
605,160
605
Total Revenue
2,671,36
0
Daily Revenue
Expens
es
Plate Lease to Independent Owners
18092012 Team 1
576
0%
576
1150
662,400
2671
662
40
Unit (A)
Days>Month
Rate
461
3%
475
65
1015
3%
1,045
1150
1476
3%
1,520
410
1
2
Month Months
30 925,919
1,202,26
8
623,315
926
1852
1202
2405
623
1247
2752
5503
Total Revenue
2,751,50
1
Daily Revenue
Expens
es
Plate Lease to Independent Owners
18092012 Team 1
576
3%
593
1150
682,272
682
1365
41
461
Unit (A)
3%
Days>Month
Rate
475
65
1
9
Months Months
30 925,919
1015
3%
1,045
1150
1476
3%
1,520
450
1,202,26
8
684,126
926
8333
1202
10820
684
6157
2812
25311
Total Revenue
2,812,31
2
Daily Revenue
Expens
es
Plate Lease to Independent Owners
18092012 Team 1
576
3%
593
1150
682,272
682
6140
42
(In $,000s)
Revenu
e
Plate Lease Income from Shift Drivers
Plate Lease Income from Lease Drivers
Radio Dispatch and Other Fees
1
2
9
12
Difference from
Months Months Months Months
SQ
899
1852
8333
11084
337
1167
2405 10820
14392
438
605
1247
6157
8009
68
Total Revenue
Daily Revenue
18092012 Team 1
Expens
es
Plate Lease to Independent Owners
Plate Lease to Larger Fleet of Vehicles from
Agency
Maintenance costs for Vehicles Driven by Shift
Drivers
Salary of Full-time Employees
Other Expenses
2671
5503
25311
33485
843
662
1365
6140
8167
248
1035
2132
9594
12762
388
46
300
31
95
600
64
427
2700
287
568
3600
382
17
0
12
43