Coffee princess

BUSINESS
PLAN

INTRODUCTION

The name of
our
company is
COFFEE
PRINCESS

Nature of
our
business is
PARTNERSH
IP

BUSINESS
BACKGROUND
Background
Name of the
Business/Company:

COFFEE PRINCESS

Address:

2nd floor, 1 Borneo Hypermall, Kota

Kinabalu

Forms of Business:

PARTNERSHIP BUSINESS

Main Activities:

Serves customers with the various flavor

of coffee and other beverages.

Date and Number of

Business Registration:

In progress

Date of Commencement:

1st of January 2015

ADDRES
S
floor,

2nd
1 Borneo
Hypermall

we are
here

DATE OF BUSINESS
COMMENCEMENT
Based on our discussion,
January 1st,2015 is the historical day
as it is the official date to launch our
business

WHY WE SELECT
THIS BUSINESS ???

To provide a
waiting place for
movies lover to
spent their time
while waiting for
their movie to
start.

To provide a
new and
unique taste of
coffee into the
industry.

because of
the less
competition
between
coffee shop.

The tittle
coffee
princess

The
crown

logo

Two
heart
shape

Cup of coffee
with the
steam

I
T
GENERAL
ADMINISTRATIVE
MANAGER
MANAGER
A
Z
I
N
A
G N
R
O
O
T
R
A
H
C

INITIAL CAPITAL
NAME

SHARE (RM)

IVYNENCE TAPAH

RM 50,000.00

FIONA ESTHER ELIN TUSAI

LIZAWATI SARAN BARU@PETER
SADIAH KINSUL
SALLY SAIMON

RM 50,000.00
RM 50,000.00

RM 50,000.00
RM 50,000.00

TOTAL OF INITIAL CAPITAL = RM

250,000.00

BACKGROUND
OF
PARTNERS

ADMINISTRATION
PLAN

To penetrate
the market

To introduce the
uniqueness of our coffee
to tourists.

OBJECTIVES
To give a calm and
pleasant place for
customer to spent
their time in our shop
while thinking of what
they will do in the
Hypermall.

Provide a waiting place

for a customer while
waiting for their movie
to start or went their
partner go to saloon.

To satisfy the
customers desire
by introducing a
new and unique
taste of coffee.

VISSIO
N

To become the
main and popular
coffeehouse in
Sabah and
indirectly popular
in Malaysia.

MISSI
ON

To be the first
choice for a cozy,
neighborhood
hangout for young
adults around the
town, couples and
tourist.

Operate and grow at a profitable

rate and be the foremost
coffeehouse in the area by
providing the community the finest
quality product in the most
efficient time and at a very
reasonable price. We will create an
atmosphere conducive to creative
expression and promote the
creative process.

GENERAL
ADMINISTRATIVE
MANAGER MANAGER

IO
T
ZA T
I
N AR
A
G CH
R
O AL
N

ADMINISTRATION
PERSONNEL
No.

Position

No. of personnel

1.

General Manager

2.

Administrative Manager

3.

Marketing Manager

4.

Operational Manager

5.

Financial Manager

SCHEDULE
OF
REMUNERATION

Monthl

Total

Net

Position

No. of

salary

EPF

SOCSO

salary

person

salary

(RM)

(12%)

(2.5%)

(RM)

General

nel

(RM)

Manager
Administr

1000.00 1000.00 120.00

25.00

1145.00

ative

1000.00 1000.00 120.00

25.00

1145.00

Manager
Marketing

Manager
Operation

1000.00 1000.00 120.00

25.00

1145.00

al

1000.00 1000.00 120.00

25.00

1145.00

Manager
Financial

Manager

25.00

1145.00

1000.00 1000.00 120.00

ADMINISTRATION
BUDGET

No.

01.

02.

03.

Types

Item

Fixed
Asset
Cost
(RM)
3460.00

Capital
Laptop and
Expenditure
printer
Office
3204.00
/ Fixed
equipment
Assets
Working
Rental
Salary (EPF

Capital/
& SOCSO)
Monthly
Expenses Bill(telephon
e,
electric/wate
r)
Renovation 10 000.00
Other
License &
Expenses
Business
Registration
Road tax
Insurance
Safety cost
Deposit

Monthly
Expenses
(RM)

Other
Expenses
(RM)

7 000.00
6 450.00

350.00

150.00

25
800
50
3600

MARKETING
PLAN

MARKETING PLAN
Product/ Service

Coffee drinks
Fruit & vegetable juice
Waffle
Pancake

Target Market
Family
Teenagers/ student

Target Market
Total Market Size
RM 529 151

MARKETING PLAN
Competitor
Coffee Starbuck
Big Apple

Market Share
No.

Competitor

Market share (%)

Before

After

1.

Coffee Starbuck

22

18

2.

Big Apple

27

24

3.

Dunkins Doughnut

28

25

4.

Old Town Coffee

23

21

12

Dunkins Doughnut
5.
Coffee Princess
Old Town Coffee

MARKETING PLAN
Month
January

Sales Forecast (RM)

52285.84

February

48737.92

March

54998.65

April
May
June
July
August
September
October
November
December
TOTAL

53887.80
63020.21
64640.70
49762.44
51836.03
57269.70
61178.19
75204.00
80951.54
713773.02

MARKETING PLAN
Sales Forecast (1st year)
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
January

February

March

April

May

June

July

Total Sales

August September October November December

MARKETING PLAN
Marketing Strategy
Promotion
Facebook
Banner
Membership card

Product/ Service

Variant of drinks
High coffee bean quality
Fresh wet product
Free tasting
Flyers
Free gift
Variant of topping and flavour
Tasty and colourful
Meal set
Packaging

Promotion (opening & festival)

Delivery
Free internet connection
Flower
Souvenir

MARKETING PLAN
Price: Based on competition

Product

Coffee Princess

Competitor

Beverage

2.00 10.00

2.00 15.00

Side Dish

1.00 6.00

2.50 9.00

Souvenir

4.00 8.50

Flower

1.50

Place

Price (RM)

Resident housing
Universities
Cinema
Hotels
Hypermall

MARKETING PLAN
Marketing Personnel
Position

Number of staff

Marketing Manager

Task and Responsibility

Position

Task and Responsibilty

Marketing
Manager

Prepare marketing plan.

Do market analysis.
Develop marketing strategies, pricing and
promotional materials.
Design and efficient and effective
marketing budget
Estimate market size market share and
forecasting sales.
Researching and reporting on external
opportunities
Point out competitor strength and
weaknesses.

MARKETING PLAN
Schedule of Remuneration
Position

Number

Monthly
salary
(RM)

EPF
(12%)

SOSCO
(2%)

Total
(RM)

Manager

1000

120

20

900

MARKETING PLAN
Items

Fixed
Asset Cost
(RM)

Monthly
Expenses
(RM)

Signboard
1,000
Working Capital
1000
Business card
(100/person)
Member card (500)
Flyers
Banners
Grand Opening
Sample
Sales Promotion
TOTAL
1000
1000
TOTAL MARKETING EXPENSES

Other
Expenses
(RM)

125
750
100
400
500
1500
3375
5357

OPERATIO
NAL PLAN

operation
operation
Flow chart of coffee
delivery inside the hypermall.
process
process
Receive order
from customer via
phone call or
others medium
provided.

The order packed

by waiter/waitress
then given to
deliveryman.

The deliveryman
return back to
the shop.

The order will be

delivered to the
premises of
customer.

The customer receive the order

and give their payment also
signature as a prove that the
order was delivered to the right
person.

Flow chart for job activity of staff in shop

Greet the customer and invite
them to have a seat as desired

Take order from the customer

Take the plate to place the

dishes and select the dishes
that has been chosen by the
customer.
Walk to the drink corner and
fill the cup with coffee as
customers order.then put the
drink into same tray with
dishes.

Serve to the customer and

receive the payment.

OPERATION
OPERATION
HOUR
HOUR

OPERATING
HOUR

DAYS

Business hour
Monday-Thursday

10 am 10 pm

Saturday, Sunday and Public Holiday

8 am 10 pm

Friday

Close

Operation hour (Workers)

Monday-Thursday

9 30 am 10 45 pm

Saturday, Sunday and Public Holiday

7 am 10 45 pm

Friday

Off day

Operation hour (Manager)

Monday-Thursday

9 30 am - 9pm

Saturday, Sunday and Public Holiday

730 am - 9 pm

Friday

Off day

LIST OF OPERATIONAL
PERSONAL Employer
Position

No

Monthly salary
(RM)

Cashier
(financial
manager)

1000

120

110

25

Waitress/
waiter

800 3 = 2400

192

176

60

Deliveryman

800 1 = 800

96

88

20

Barista
(operational
manager)

1000

120

110

25

Baker(admin
)

1000

120

110

25

6200

648

594

155

Sub-total
TOTALRM

EPF
(12%)

Employe
EPF(11%)

Socso
2.5%

7597

IMPLEMENTATION
IMPLEMENTATION
SCHEDULE
SCHEDULE
Activities

Deadlines

Durations

Incorporation of business

02 apr 2014-02may 2014

1 month

Application for permits and

license

04may 2014-04jun 2014

1 month

Searching for business

premise

05jun 2014-26jun 2014

3 weeks

Renovation of premise

29jun 2014-15aug 2014

1 month

Procurement of machine and

raw material

17aug 2014-17oct 2014

2 month

Recruitment of labours

19Oct2014-19dec 2014

2 month

Installation of machine

20dec 2014-27dec2014

1 weeks

Grand opening

01 January 2015

1 day

OPERATION
OVERHEADS
Water

RM 350

Electricity

RM 250

Utilities

RM100

Telephone

RM100

Wifi

RM120

Total (RM)

920

Item

OPERATION
BUDGET
Fixed asset

Machine and
equipment

24285.00

Premise
renovation

1500.00

Monthly
expenses

Raw material

6070.97

Wages+EPF+socso

7597.00

Utilities

920.00

Deposit for utilities

120.00

Sub-total (RM)

25905.00

TOTAL (RM)

Other expenses

13667.97

920.00
40492.29

OPERATION
LAYOUT
Kitchen

Goods
storage

Office

Flowers

Souvenir

Counter

Food Display

FINANCIAL
PLAN

COFFEE PRINCESS
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost
Sources of Finance
Requirements
Fixed Assets
Land & Building
Office equipment
Laptop and printer

Signboard

Machine and equipment

Premise & renovation

Working
Capital
1 months
Administrative
Marketing
Operations
Pre-Operations & Other
Expenditure
Contingencies

TOTAL

Cost

Loan

Hire-Purchase

Own Contribution

3,204

1,000

24,285
1,500

Existing F. Assets
10,000

3,460

13,800
1,000
13,668

13,800
1,000
13,668

9,040

9,040

67,497

13,460

10,000
3,204
3,460

1,000

24,285
1,500

80,957

Cash

CASH FLOW
STATEMENT

Fixed Asset
Cost (RM)
Method
Economic Life (yrs)
Year

Annual
Depreciation

Office equipment
3,204

Straight Line

Accumulated
Depreciation

Book Value

3,204

641

641

1,282

1,922

641

1,922

1,282

641

2,563

641

641

641 2,563

Fixed Asset
Cost (RM)
Method
Economic Life (yrs)
Year

Annual
Depreciation

Laptop and printer

3,460

Straight Line

Accumulated
Depreciation

Book Value

3,460

692

692

2,768

692

1,384

2,076

692

2,076

1,384

692

2,768

692
-

692

3,460
-

Fixed Asset

Signboard

Cost (RM)

1,000

Method

Straight Line

Economic Life (yrs)

Year

Annual

Accumulated

Depreciation

Depreciation

200

Book Value

1,000

200

800

200

400

600

200

600

400

200

800

200

200

1,000

10

Fixed Asset

Machine and equipment

Cost (RM)

24,285

Method

Straight Line

Economic Life (yrs)

Year

Annual

Accumulated

Depreciation

Depreciation

Book Value

24,285

4,857

4,857

19,428

4,857

9,714

14,571

4,857

14,571

9,714

4,857

19,428

4,857

4,857

24,285

10

Fixed Asset

Premise & renovation

Cost (RM)

1,500

Method

Straight Line

Economic Life (yrs)

Year

Annual

Accumulated

Depreciation

Depreciation

300

Book Value

1,500

300

1,200

300

600

900

300

900

600

300

1,200

300

300

1,500

10

LOAN & HIRE PURCHASE AMMORTISATION SCHEDULE

LOAN REPAYMENT SCHEDULE

Amount

Interest Rate 5%

HIRE-PURCHASE REPAYMENT SCHEDULE

Amount

Interest Rate 5%

Duration
(yrs)

Duration
(yrs)

Annual balance

Method
Yea
r

Principal

Interest

Total
Payment

Principal
Balance

Princip
al

Year

Total
Payment

Interest

Principal Balance

10

10

COFFEE PRINCESS
PRO-FORMA INCOME STATEMENT
Year 1
Sales
Less: Cost of Sales
Opening stock

Year 2

Year 3

713,773

749,462

786,935

Purchases

72,848

76,490

80,315

Less: Ending Stock

Carriage Inward & Duty

91,164

91,164

91,164

165,600
12,000
4,295
150

165,600
12,000
4,295

165,600
12,000
4,295

825

825

825

6,690

6,690

6,690

353,622
360,151
0
360,151
360,151

357,064
392,397
0
392,397
752,548

360,888
426,047
0
426,047
1,178,595

Gross Profit
Less: Enpenditure
Administrative Expenditure
Marketing Expenditure
Other Expenditure
Business Registration & Licences
Insurance & Road Tax for Motor
Vehicle
Other Pre-Operations Expenditure
Interest on Hire-Purchase
Interest on Loan
Depreciation of Fixed Assets
Operations Expenditure
Total Expenditure
Net Profit Before Tax
Tax
Net Profit After Tax
Accumulated Net Profit

50

COFFEE PRINCESS
PRO-FORMA BALANCE SHEET

Year 1

Year 2

Year 3

ASSETS

Non-Current Assets (Book Value)

Land & Building
Office equipment
Laptop and printer
Signboard
Machine and equipment
Premise & renovation

10,000
2,563
2,768
800
19,428
1,200

10,000
1,922
2,076
600
14,571
900

10,000
1,282
1,384
400
9,714
600

3,720

3,720

3,720

0
0

0
0

0
0

406,699
447,178

809,428
843,218

1,245,989
1,273,089

80,957

80,957

360,151

752,548

1,178,595

441,108

833,505

1,259,552

Other Assets
Deposit

Current Assets
Stock of Raw Materials
Stock of Finished Goods
Accounts Receivable
Cash Balance
TOTAL ASSETS

Owners' Equity
Capital
Accumulated Profit

Long-Term Liabilities

80,957

CONCLUSION
Hopefully our coffee
princess shop will
encourage and provide
people a relax place with
the good aroma of coffee
in the area of 1 Borneo
hypermall.

THAN
K YOU