Summer Training Presentation

ANALYSIS OF STOCK MARKET AND SERVICE PROVIDED TO

THE CUSTOMERS BY TRUSTLINE SECURITIES AT ALIGARH
TRUSTLINE

INVES TMENT IDEAS. SIMPLIFIED.

Company Profile
Trustline is a financial service provider company.
Trustline is a widely recognized financial services house, offering
equity, currency and commodities broking services to over 100,000
clients at over 600 locations, through own branches and business
partners.
Trustline began its financial services as a proprietary stock broking
house in 1989.
Dr.Mukesh kansal is the founder , chairman & managing director.
Trustline strongly advocates the belief that knowledge first and
investment second

Objective of the Study

To prepare the comparative analysis of stock broker of Aligarh.
Provide the brokerage details of the competitors.

Scope of the Study

It consists of the overview of Trustline, what products the company is
offering, what is the role of company in stock sector.
It consists of studying the present scenario of the Trading sector.

Limitations of the Study

Some respondents gave vague information.
Disinterest shown by few respondents to give response of the Questionnaire.
Inability to get appointment.
Inability to meet the right and concerned person at times.

Research
Methodology

Research Design
Data is collected from various customers of different stock broking company in
Aligarh.
Parameters of research: accounting opening process
Brokerage changes
Type of Data
There were only two type of Data
Primary Data.
Secondary Data.

Sample Design
Population : finite
Sample unit : clients of various stock broking houses
Contact method: structure questionnaire, verbally.
Sampling procedure: convenience
Population size: 150.
Research instrument: questionnaire.
Research approach: market survey.
Location of research: Aligarh.
Statistical tool use for analysis: central tendency.

Comparative
Analysis

Comparative Analysis
TRUSTLINESECURITIESLTD:

Trustline Securities Ltd., a leading financial services

provider in India is a vertically integrated investment
solutions company, with a pan-India presence. Existing
network includes HEAD office at NOIDA(UP) plus a
growing network of more than 400 offices in India.
Trustline has plans to grow its network to 700 offices
across all major cities in the next 3 years.

Comparative Analysis
Services

Trustline

Religare

Sherkhan

Icicidirect

Equitytrading

Rs.500

Accountopeningfee

Yearlymaintenance

brokerage

Rs.500

Rs.500

Rs.400

Rs.600

.3%

.3%

.5%

.55%

.03%

.075%

.05

(Its
negotiable)
intraday

.03%

Data Analysis :
questionnaire

Data Analysis
1. Which investment option you prefer?
15%

23%

17%
23%
20%

Findings

The findings shows 25% of people go for bank FD

23% people go for mutual funds.
20% people go for share market.
17% people go for others.
15% people go for ULIPs.

F.D
Metual fund
Share mrkt
ulips
others

Data Analysis
2.Do you have demat account?
28%

72%

FINDINGS:

72% people have Demat Account.

28% people do not have Demat Account.

Demat account
Dont have DEMAT account

Data Analysis
3.In which company you have Demat Account?
12%
17%
20%

28%

23%

Trustline
ShareKhan
ICICI Direct
Religare
Others

Findings

28%
23%
20%
17%
12%

people
people
people
people
people

have
have
have
have
have

demat
demat
demat
demat
demat

account
account
account
account
account

in
in
in
in
in

Trustline Securities Ltd.

sherkhan.
icicidirect.
religare.
others.

Data Analysis
4. Are you satisfied with your service provider?
5% 15%
10%
20%
50%

highly satisfied
satisfied
N.S.N.DS
Dissatisfied
highly dissatisfaction

Findings
15%of the people believe that Trustline Securities Ltd. provide highly satisfying
service.
50%of the people believe that Trustline Securities Ltd. Provide satisfying servic
20%of the people believe that Trustline Securities Ltd. Provide nor satisfying se
or
dissatisfying services.

Data Analysis
5. How do you first come to know about Trustline
Securities Ltd. ?
through
any other;
17%advt.; 11%
through billboard; 9%

through word of mouth; 63%

through advt.
through billboard
through word of mouth
any other

Findings
Trustline Securities Ltd. got awareness through words of mouth rather than
any other mode of publicity. This is because of its faith and goodwill.

Data Analysis
6.From how many years you are investing in
share market?
21%
31%

29%

less then 1 year

1-2 year
2-4 year
more than 5 year

20%

Findings
most of the investors invest money in market since three year

Data Analysis
7.What kind of trade do you opt in a non-volatile
market?
15%
34%
17%

34%

Findings

14%
16%
32%
28%

people
people
people
people

opt for intraday in share market.

opt for short term trade in share market.
go for long term trade in share market.
go for all.

intraday
shortterm
longterm
all

Data Analysis
8.Preferred ways of trading in a volatile market?
No trading; 5%
Selling ; 13%
Intra Day; 43%

Holiday; 39%

Findings
During volatile market 43% people hold the intraday trading.
39% people do not like to trade.
Hardly 13% people go for intra day.
And selling is only 5%.

Intra Day
Holiday
Selling
No trading

Data Analysis
9.According to you what is the best time to invest
in share market?
stable; 28%
Boom; 47%

Depression; 25%

Boom
Depression
stable

Findings

47% people believe that when the returns are high at that time one should inve
28% people believe that when the stability is faced by market.

Data Analysis
10. Factors responsible for volatility in the share
market?
others; 5%
Interest Rate; 20%
F.I.I.s; 20%

Govt. Policy; 25%

Inflation; 30%

Interest Rate
Inflation
Govt. Policy
F.I.I.s
others

Findings
25% people believe that volatility in share market is due to interest rate.
30% people believe that volatility in share market is due to inflation.
25% believe that govt. policies affected them.
20% believe that FIIs and interest rate affected them.

Data Analysis
11. What type of brokerage cost do you prefer?

trading based; 42%

flat; 58%

flat
trading based

Findings

58% of the people believe that flat brokerage should be charged.

42% of the people believe that it should be trading based.

Conclusion
After completing this training we can conclude that
Banks FD are most prefer options for investment.
Investors try holding their money in fluctuating market.
The main reason of fluctuating the market was in
recession.
Brokerage cost is low which attracts customer.
Investors do not have proper knowledge about share
market.

Recommendation &
RECOMMENDATIONS
Suggestions

Increase the scale of advertisement to enhance the

level of awareness Promotion and Innovation method
should be employed.
More marketing people required making direct
contract with the clients.
By adding these services they can increase the
brokerage charge also for the intraday trading.

Recommendation &
SUGGESTIONS
Suggestions

Improve telephonic trading system.

Improve the quality of services.
Reduce the time of account opening procedure.
Provide more effective trading facility.
Reduce brokerage charges for heavy turnover
customer

Thank You
End of the presentation

By Atul Kumar (15mbaw-70)