CASE STUDY

SSC1107
GUIDELINES

FOCUS AREA: PART A

CORPORATE SOCIAL RESPONSIBILITY (CSR) in MALAYSIA

A business approach that contributes to

sustainable development by delivering economic,
social and environmental benefits for all
stakeholders.
Purpose of CSR is to drive change towards sustainability.

EXAMPLE:
Unilever is a multinational
corporation, in the food and beverage
sector, with a comprehensive CSR
strategy.
Unilever aims to source all of its Lipton and PG Tips
tea bags from Rainforest Alliance Certified
farms by 2015.
The Rainforest Alliance Certification offers farms a
way to differentiate their products as being socially,
economically and environmentally sustainable

VIDEO
Giving back is in our DNA. BMW's
Corporate Social Responsibility
Programmes.

Samsung Corporate Social

Responsibility: Bringing
Light to Ethiopia Improves
Life for Youth

PART A
Conduct Analysis on current CSR
practices and activities of a successful
business organization in Malaysia.
Format:
Introduction of the company and its
nature of business.
Discuss the current practices by providing
5 examples.

PART B: CSR PRACTICES IN SMES

Choose a SME in Sabah

Do a Market Analysis- SWOT &
PESTLE
Suggest how can improve SME
strategy to implement 4 new
CSR practices to embrace.