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Internet of Things in Gaming Industry

Shasanka Sekhar Sahu


shasanka10sahu@gmail.com

Contents
Topic

Page No.

IoT in Gaming Industry - Overview

03

Evolution Value Chain

04

Market Size

05

Market Segmentation and Major Players

06

Key Market Trends

07

Impact on traditional console players

08

IoT in Gaming Industry - Overview


Internet of Things (IoT) is the new technology revolution where large number of electronic
devices i.e sensors, monitors, cameras etc, stay connected to each other through local and
global networks. IoT has created technological innovation in gaming industry, making it more
interactive with use of artificial intelligence, virtual reality and taking it to next level.
Application Areas

Virtual Reality (VR)


Gaming
Sensors inside VR gear
tracks track head
movements, provides with
touch pad to control
movements

Tangible User interface Sensor Gaming Suits


( TUI )
TUI involves use of physical
sensors, objects to create
pervasive and mixed reality
games

Provides multi sensory


experience which includes
surround sound, vibration
and self stimulatory
behaviour

Casino Play
Eliminates manual dealer;
sensors fixed on tables
capture the movement.
3

Evolution Value Chain of Gaming Industry


Oculus Rift
Atari - First commercial
Arcade game

Nintendo debuts for


American customers

1st computer game


Tic-Tac-Toe

1977

Atari 2600 sets the


Home console standard

1989

Nintendo unveiled
Portable handheld gaming
device

Nintendo Wii

2006

1995

1985

1972

1952

Sony releases PlayStation

2001

2014

2008

Microsoft releases Xbox


Apple opens App store;
growth of mobile gaming

Market Size IoT gaming market expected to reach 20B USD by 2020
with 40% CAGR
Total Available Market

Year-2016

99.6 B
USD

6.6% CAGR

Yr - 2020
(Estimated)

128.6 B
USD
Total Gaming Market

Current Share of Market

Addressable Market

40%

40 B USD

12.75%

5.1 B USD

40 % CAGR

11.72 % CAGR

62.3 B
USD

19.6 B USD

Online Gaming market


( includes Smartphones, Tablet)

IoT Gaming Market

Source: [1] ; [2] ; [3]; [4]

Market segmentation and Major Players*


Software Providers

Hardware Devices

Companies creating immersive games which AR, VR games,


Social VR games

CCP Games

playful

51Play

AltspaceVR

Display Devices

Oculus VR

Peripherals

AntVR

Noitom

Leap Motion

nDreams
Syntertainment
Resolution Games

Owlchemy Labs

Mojing

Virtuix Omni

Development platform
Solution includes development tools, Enablers, Game Engine

Nvidia VRWorks

Unity

High Fidelity

RiftCat

Retinad VR

Intugame

Fabric Software

* Major players are considered based on their funding amount as sales figure unav

Key Market Trends


1. Unified Platform

Major Players like Microsoft, Sony trying to adopt unified OS platform by


which multiple devices like Tablet, TV can interact with each other
seamlessly.

Augmented reality technology in conjunction with wearables will aid


2. Player becoming the
player to become the protagonist
Protagonist
Example : Pokemon Go

3. Interacting with
Phygital objects

Companies like Skylanders, Disney infinity series offers phygital game


objects to exploit the technology of multi touch input devices like iPad
to create more intricate gaming experience.
Phygital objects uses NFC technology to communicate

4. Capturing consumer Physical games like Casinos equipped with Cameras and sensors currently
preferences & interest tracking user preference and game interest.
These data are further analysed to send custom notifications to users.
7

Impact of IoT games on Traditional console Players


Global Game market is increasing at 6.6% CAGR and Console market is also expected to increase at 2.2%
CAGR. [1]

IoT Gaming market will help in overall growth of gaming market. Traditional console players are integrating
technology (AR. VR technology) to offer superior gaming experience. IoT gaming and Console gaming mar
will complement each other for their future growth journey.

Sony Entertainment introduced head mounted display product Project Morpheus for its Play Station cons
Microsoft tying up with Facebooks Oculus VR and Valve software to provide VR experience.

Source : [1]

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