Professional Documents
Culture Documents
Chapter
Competing
with
Information Technology
McGraw-Hill/Irwin
Objectives
Identify
Identify
How
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(Objectives continued)
Identify
Explain
McGraw-Hill/Irwin
Section I
McGraw-Hill/Irwin
Forces (Porter)
Bargaining power of customers
Bargaining power of suppliers
Rivalry of competitors
Threat of new entrants
Threat of substitutes
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McGraw-Hill/Irwin
Differentiation
Create
McGraw-Hill/Irwin
Innovation
New
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Growth
Expand
production capacity
Expand into global markets
Diversify
Integrate into related products and services.
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Alliance
Broaden
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Other
Competitive Strategies
Locking in customers or suppliers
Build value into your relationship
Creating switching costs
Extranets
Proprietary software applications
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Other
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Section II
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competitive differentiator
Develop a focus on the customer
Customer value
Best value
Understand customer preferences
Track market trends
Supply products, services, & information
anytime, anywhere
Tailored customer service
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Business
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Improve
business quality
Total Quality Management (TQM)
Quality from customers perspective
Meeting or exceeding customer expectations
Commitment to:
Higher quality
Quicker response
Greater flexibility
Lower cost
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Becoming
agile
Four basic strategies
Customers perception of product/service
as solution to individual problem
Cooperate with customers, suppliers,
other companies (including competitors)
Thrive on change and uncertainty
Leverage impact of people and peoples
knowledge
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The
virtual company
Uses IT to link people, assets, and ideas
Forms virtual workgroups and alliances
with business partners
Interorganizational information systems
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Strategies
Share
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Strategies
(continued)
Increase facilities and market coverage
Gain access to new markets and share
market or customer loyalty
Migrate from selling products to selling
solutions
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Learning Organizations
Exploit
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Knowledge
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Management
25
Knowledge
management systems
Help create, organize, and share business
knowledge wherever and whenever needed
within the organization
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Discussion Questions
You
How
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How
What
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How
How
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IT
MIS
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Describe
Describe
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What
Is
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Does
What
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What
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Is
What
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What
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Did
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Is
What
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How
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What
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Explain
Is
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What
Are
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is Six Sigma?
What
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Is
What
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What
Can
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