The Import-Export

process of a
product
ENDYS GOMEZ AGUAS
SENA NEGOTIATION INTERNATIONAL

WHY THINK IMPORT OR

EXPORT?
There are several reasons why the decision to export or import is taken. TO Here are
the most common:
As an entrepreneur you can lessen the risk of being in one market; this also
depends on market selection process objective that has developed.
Leverage comparative advantages and market opportunities extended through
preferential agreements, and production advantages costs.
Pursue greater profitability in international markets and to ensure existence of the
company in the long term.
Better opportunities for certain products on the market international than local.
Diversify markets to face international competition and situation of the national
economy. Besides acting as protection enter the market of its competitors (yes you get
to mine, entered the yours).
growth markets with better expectations.
able to make strategic alliances with foreign companie s that allow reduce costs,
improve efficiency and diversify products.

FACTORS TO CONSIDER WHEN IS

INTENDED TO EXPORT
Before attempting export process, the applicant must be account a number of important factors and which will
depend on the success of the process:
1. Identify the advantages of the product exported taking into account:
Volume available for the external market.
Supply of the product or raw materials.
Advantages in prices.
Characteristics of product quality, superior to competitors.
Advantages in quality.
2. It should be an analysis of the domestic production of your company to determine the volume that is available
for the external market. This must be one that can offer stable or continuously.
3. Identify the tariff position or HS Code Product chosen both in the country of origin and the country of
destination, since all foreign trade information is based on this information.
4. Run a target market research consulting requirements and income conditions of your product; must be done
at least one market analysis, in those cases where an investigation becomes complicated or costly.
5. Conduct a SWOT analysis (strengths, weaknesses, opportunities and Threats) of your company in this market.
Should take into account the
aspects of Production, Human Resources, Marketing, Product, Financial and Competitiveness.

EXPORT
Exporting is a strategic process that involves more than just the fact
make sales abroad through contacts with importers or perform various export procedures. The export process
relates all functional areas of the company, and requires dedication, research, enthusiasm and a suitable
preparation process to become a successful exporter.
1. Define the Exportable Capacity Company:
This is a very important aspect when you plan to export to a market international. According to the product
must determine the volume that has
available to sell in foreign markets. The volume exported must be Anyone who is able to offer continuously; this
information will it will define strategies to target market penetration.
You should verify that the product has any of the following advantages:
Advantages in price, quality or availability.
A suitable volume for the external market.
Features superior quality and while competition in the objective market.
It is advisable to note that the volume that can be offered is directly related to the ability of the on providers
company to supply it at a given time. It is therefore important to make a study of suppliers of the company and
the ability of each they.

Target Market Analysis:

Study and analyze the target market requirements involves investigating the conditions and characteristics of potential
markets for each product. It should be noted that this research should be developed thoroughly and rigorously, since it
depends largely on the success or failure of the export process.
Business Analysis:
They know and assess the strengths and weaknesses available to the company as the opportunities and threats to
address the new market. This analysis should involve all areas of the company, such as Human Resources, Production,
Financial, Product, Marketing and Competitiveness
Financial:
You need to know the current financial situation and the cost structure that manages the company; this in order to
determine the funding strategies of activities and budget management.
Product:
Plan for Exporter is important to define the products, prices, service and quality that can offer the company. This will
confront the
requirements and make adjustments or adjustments that are necessary to successfully enter the market
Marketing:
For any company that wants to succeed in the market, it is essential to study all marketing activities, distribution and
sales of their products; this in order to respond effectively to the needs and expectations of customers in domestic and
international markets manner.
Planning Export:
It is important to clearly define an international marketing plan in which the objectives, strategies and actions to be
undertaken in order to succeed in foreign markets are established.
Definition of objectives:

HOW TO IMPORT TO
COLOMBIA?
1. Location of tariff subheading. To locate the tariff subheading of your product, you
have two options: a. Through the customs tariff and / or b.With informal help offered by
the Information Center. (It is important to clarify that the DIAN is the only authorized to
determine the tariff classification, according to Decree 2685/99 Art.236 and Resolution
4240/00 Art Ente 154 to 157 of the DIAN -... Tariff Division Tel 6- 079999 Ext 2128/2129
Cost:.. Half Legal Monthly minimum Wage).

2. Registration as an importer. To import into Colombia should belong to the common

regime, for it must be enrolled in Chamber of Commerce and have a Single Tax-RUT,
which is established as the only mechanism to identify, locate and classify subjects
administered obligations and controlled by the Directorate of National Taxes and
Customs, DIAN. To advance import activities, registration must be processed by
specifying this activity

3. Market. Perform a market study and economic feasibility of importing, analyzing

among other things: product price in the international market, international
transportation costs, costs of nationalization and other expenses that might arise.
4. Identification of product
Check subheading product to import to know the customs duties (tariff levy and sales
tax, VAT) and other requirements for import. See the Customs Tariff to verify whether
the product to be imported is subject to clearances and previous registration with
organizations such as ICA, INVIMA, Ministry of Mines, Ministry of Environment-ANLA,
Ministry of Transport, Ministry of Agriculture, Superintendence of Surveillance and
Security private, Superintendence of Industry and Commerce, National Mining Agency
AUNAP among others.
If your product is not subject to any precondition, the import regulatory approval is
required.

5. Proceedings with the Ministry of Commerce, Industry and Tourism (If Import
Registration required). This procedure is done solely by electronic means
www.vuce.gov.co.
Note: The importer using Customs Agency or Special Representative to expedite the
Import Registration must give a signed authorization and send it to the company or
person to register it in VUCE and the system will enable, for records import. For those

6. exchange procedure in imports. Foreign Exchange System establishes the obligation of channeling
payments through foreign exchange market intermediaries authorized by law (commercial banks, financial
corporations, etc.). The importer must turn to foreign currencies for the payment of importation, before the
processing of the form CHANGE STATEMENT No.1

7. Other procedures. Check the terms of international negotiation (INCOTERMS) and if you pay the value of
international transport, hire the transport company with which those costs for transporting the goods shall
be defined to the Colombian port that suits you and which may be given indication of the bonded warehouse,
where you want the merchandise while nationalizes is stored.

8. Nationalization Process
Once the goods are in Colombia in the customs warehouse, it is recommended to request authorization for a
pre-inspection prior to the presentation of the import declaration and other documents, that when doubts
about the description, serial numbers or arising identification or number.
If the value is not less than USD 5,000, should fill the Andean Customs Valuation Declaration. This is a
document supporting the Import Declaration, which determines the value in Customs (Basis for payment of
customs duties) of the goods Import and specifies the costs incurred in that operation.
The liquidation of customs duties (Lien Tariff and VAT), is done through the Import Declaration, payment of
these taxes is made to financial intermediaries, customs where the XXI Century Information System
operates, the forms are made by electronic means.
According to the Customs Statute (Decree 2685/99) may act directly DIAN:
Legal persons performing imports individually do not exceed the FOB value of thousand US dollars (USD
1,000), who will act personally and directly through its legal representative or attorney.
Natural persons performing imports individually do not exceed the FOB value of thousand US dollars (USD
1,000), who must act personally and directly.
Travelers in the offices of their luggage.
Note: In the case of imports whose amounts are higher than thousand US dollars (USD 1,000), you should
hire the services of a Customs Agency, to perform this process.

Importing samples of no commercial value. those samples goods declared as such and are covered in a proforma or
commercial invoice are considered of no commercial value.

For the import of such goods no registration or import license is required, unless their condition or nature require
compliance with clearances or requirements that lead to obtaining import licenses or registrations. In any case
these goods are subject to payment of customs duties according to the provisions of the relevant tariff subheading.