THE UK AVIATION

INDUSTRY
Unit 1
Aneka Hutchinson MSc., BSc.

Aviation Industry Overview

Airlines transport people and goods from one place to
another using the airways,
Airline industry consists of a variety of organizations
providing air transportation to people and/or cargo.
The airline industry forms part of a bigger industry
referred to as the aviation industry which includes
aircraft manufacturing, airport operations and
aviation support.
Aneka Hutchinson MSc., BSc.

Aviation Industry Overview

Air travel is a large and growing industry.
This industry facilitates economic growth, trade,
investment and tourism.
Plays an integral role in the globalization taking place
in many other industries.
Governments in developing countries realized the
benefits of tourism to their national economies and
this led to infrastructural development.
Aneka Hutchinson MSc., BSc.

Aviation Industry Overview

Travel for both business and leisure purposes grew
powerfully worldwide.
Airlines have had to recognize the need for radical
change to ensure their survival and prosperity in the
industry.
The outlook for the air travel industry is one of strong
continuous growth.
The largest airline is American Airline Group
Aneka Hutchinson MSc., BSc.

Aneka Hutchinson MSc., BSc.

Aneka Hutchinson MSc., BSc.

How to create graphs or charts in

Excel 2010

Aneka Hutchinson MSc., BSc.

Research Sources
Aviation, jobs and the UK economy Source:
http://www.aef.org.uk/downloads/Aviation_economics(1).pdf
Aviation industry generates 52bn a year for the UK
economy, new study finds http://www.outlaw.com/en/articles/2014/november/aviation-industrygenerates-52bn-a-year-for-the-uk-economy-new-study-finds/
British Airways 2009/10 Annual Report and Accounts
https://www.britishairways.com/cms/global/microsites/ba_rep
orts0910/pdfs/Chief_Executive.pdf
Airport Operators Association: www.aoa.org.uk
Aneka Hutchinson MSc., BSc.

Research Sources
Non-passenger indicators (number of air transport
movements (ATMs), cargo tonnes uplifted)
https://www.caa.co.uk/Data-and-analysis/UK-aviationmarket/Airports/Datasets/UK-airport-data/
UK AVIATION SET TO BOOM:
https://www.youtube.com/watch?v=UkatdBDnv2A
Economic Benefits Of air Transportation In the UK:
https://www.iata.org/policy/Documents/Benefits-ofAviation-UK-2011.pdf
Aneka Hutchinson MSc., BSc.

Guided Practice

Choose data from one of the sources on the

following slides and present the data in the form
of graphs of chart using Microsoft Excel.

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Top 20 origin/destination countries

flown to and from UK airports in 2014
Country
Spain (incl.
Balearic and
Canary
Islands)
USA
Germany
Italy
France

Passengers

Aneka Hutchinson MSc., BSc.

34,265,349
17,869,603
12,485,818
11,920,740
10,664,689

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Top 20 origin/destination countries

flown to and from UK airports in 2014
Passengers

Country
Aneka Hutchinson MSc., BSc.

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London Airport Data (2014)

Airport
Heathrow
Gatwick
Stansted
Luton
London City

# of Passengers
(million)

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73.4
38.1
19.9
10.5
3.6

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Countrie
s

London Airport Data (2014)

# of Passengers
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UK Aviation Industry Set to

Boom

YouTube, 2013
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SESSION TWO
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Presentation Skills

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Class Activity

In groups of 6-8, you are going to select one of the

types of commercial airlines listed below:
a) Full service scheduled
scheduled

b) Low-cost

c) Charter
scheduled, charter, integrated

d) Cargo, e.g.

Conduct a quick research on their operating

characteristics. These must include but not limited to
as is applicable:
a) Aircraft types, e.g. manufacturers, characteristics,
crew and ground handling requirements
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18

Class Activity Contd

b) Route networks, e.g. long/short haul, hub and spoke,
point to point, international/domestic
c) Fares and conditions of travel, e.g. flexibility, seat
selection, baggage allowances
d) Class options and service levels
e) Timetables
f) Distribution, e.g. bookings
Share your findings with the class in the form of a five
minutes presentation.
Aneka Hutchinson MSc., BSc.

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Create a Professional Looking

Leaflet in Microsoft Word

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Sample Leaflet

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Sample Leaflet

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Characteristics of a professional
leaflet
Write a unique provocative and snappy headline or
title.
Example: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free
Bonuses, Now You Can, Discover, Proven.

Use colorful or striking graphics.

This image is your "focal point" and will draw your readers in.

Focus on the benefits of your product or service.

free, save, love, new, results, and guarantee. Speak from the customers perspective.

If you are on a tight budget, try this

Select bright-colored or unique paper, and print with black ink. Use shades of grey to
provide tones and contrasting background areas.
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Characteristics of a professional
leaflet
Organize your page with boxes, borders and areas of
contrasting colors.
Incorporate some white space to make certain elements stand out and to make the flyer
easy to read.

Make your points easily identifiable.

Highlight titles and subtitles. Avoid all CAPS.

Don't get too complicated.

Make it simple with two typefaces, and align items to a grid.

Don't forget to proofread.

Have someone else proofread your work. Check contact information and website url.

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Commercial Airlines
British Airways
Aircraft Type: Boeing
Route Network: Long-range destinations (14,685km/9,125 miles)
Fares & Conditions of travel: http://
www.britishairways.com/travel/service-fees/public/en_gb
Class options and service levels: First, Business, Premium Economy & Economy
http://www.britishairways.com/en-gb/information/travel-classes
Timetables: http://www.britishairways.com/travel/schedules/public/en_gb
Distribution:
https://writepass.com/journal/2012/12/analysis-of-pricing-and-distribution-strategy-a
t-british-airways
/
Aneka Hutchinson MSc., BSc.

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