Analysis of front cover contents page and

double page spread.

A Clear and bold masthead

has been used so the
audience can quickly identify
the magazine and what is will
consist of.

The main image is a long shot of

Dizzee Rascal. The audience can
identify that the genre of this
magazine is music. The long shot is
used so the audience can see his
facial expressions and body
language. He is smiling which
denotes that rap music/his lifestyle
makes him happy. His costume
connotes the sub-genre of the
magazine which is rap as people
associated with rap wear this type
of clothing. The main image follows
the rule of thirds as the audience
would look at his face straight away
as it is placed in a hot spot. He is in
the centre of the shot so he is the
main focus of this magazine.
Dizzee Rascal is using direct
address so that he looks confident.
Also, by using direct address he is
attracting the niche market as they
can aspire to him.

The top and bottom strip contains

information based around the genre of
music. This will further interest the
target audience as they will want to
know more about different artists and
updates in the music industry.

The tagline follows the

colour scheme keeping the
front cover formal looing and
consistent. The tagline gives
an insight as to what
information is going to be in
the magazine.

The multiple cover lines denote the

genre of music and the sub genre of
rap music. They reveal content that
will be inside of the magazine to attract
the niche market.

The anchoring text is a quote from

Dizzee Rascal for his target audience to
see. People interested in him and his
music will want to know more about him
and up to date stories based around him.
The main coverline is his name so the
audience can identify who he is.

The barcode has been

placed at the bottom
of the magazine to
follow the codes and
conventions of
magazine front covers.

This magazine has represented rap

music to be cool however has negative
connotations. Rap music is associated
with people from a lower social class
and who have low paid jobs. This gives
the genre a bad representation

Target audience profile:

Age: 15-25
Gender: Male
Social Class: Likely to be working
class
Occupation: Low paid job
(C2,D,E)
Education: A Student
The individual likely to be
interested in this magazine will
stereotypically be young as the
sub-genre of rap is associated
with the younger generation.
Therefore, younger people do not
have highly paid jobs and are
likely to be in education.

The front covers

mode of address is
achieved through the
colour scheme. The
colour scheme is red,
white and black
which has no male or
female connotations
which keeps the
target audience
wider.

The heading is bold

and is at the top of
the page which
follows the codes
and conventions of a
contents page.

The content is based

around the subgenre to interest the
audience.

The font is consistent

throughout the contents
page which again is
used so that it doesnt
look childlike and
informal.

The editorials letter is an advertisement for

a magazine which will interest the audience
as they clearly like reading magazines.

Page numbers have

been placed near
the subheadings so
the reader can
identify what page
the text relates to.
This is also a quicker
way to look through
the magazine.

The mode of address is likewise to the

front cover which is appealing to the
same target audience. This
consistency keeps the sub-genre the
same and interests the audience to
reads the magazine. The terminology
is baes on rap music and artists
related to this genre.

Subheadings
have been
used to keep
the layout
consistent and
the information
easy to read.

Mise en scene
The contents page contains
multiple images relating to the
genre and music magazines. The
main image (mid-shot) near the
middle of the page relates to the
article underneath. By doing
this, the audience can identify
the photo with the story. Also,
there is a border around the
image so it separates itself from
the text. The contents page
follows the rule of thirds and
columns. Text and images have
been placed in easy to read
places. The formality of the
contents page makes the
magazine look better. The
colours used on the contents
page have no male or female
connotations implying that both
genders may be interested in
Thethis
layout
of this
magazine.
contents page is easy to
read which denotes that
the target audience isn't
young as the layout
would be messy.

There is a date and issue number so the

audience knows if the magazine is up to
date.
The grab quotes are written in bold text to
highlight their importance.

Target audience profile:

Age: 15-25
Gender: Male
Social Class: Likely to be
working class
Occupation: Low paid job
(C2,D,E)
Education: A Student
The individual likely to be
interested in this magazine
will stereotypically be young
as the sub-genre of rap is
associated with the younger
generation. Therefore,
younger people do not have
highly paid jobs and are
likely to be in education.
The front cover has been
presented in a formal and
consistent way so it is easy to
read. It follows the codes and
conventions of music magazines
which makes it more likeable as
people will be used to the
appearance. The representation
has stayed the same however
there is no negative connotations
on the contents page. The genre is
music and the sub-genre is still
rap music. The contents page
contains more detail on context
whereas the front cover only has
short quotes and artists names.
This is usually what the contents
page is for. A big difference is that
Dizzee Rascal isn't the main
feature on the contents page. The
magazine needs to mention other
artists to engage a bigger

The secondary images have

negative connotations for the
rap genre. It suggests that
music is associated with
alcoholism which is not a good
portrayal of music as a whole.

The main image of

Dizzie Rascal is used as
he is the main focus of
the article. His clothes
are red which follows
the colour scheme and
his jeans look baggy
which is associated with
rap music. The image is
separated from the text
so that both are easy to
see and the text is easy
to read.

The title is large and has the

same font throughout. This is
how titles are presented and they
are the biggest font on the page.
It is also above the information
which follows the codes of a
double page spread.

The by-line is
below the
heading which
follows codes
of a double
page spread. It
contains a
short bit of
information
about Dizzee
Rascal for
anyone who
doesn't know
who he is. It
has slightly
bigger font
than the
information
text.
The drop cap introduces the text and
follows the codes of a double page
spread.

Space has been used

effectively in this double page
spread. The text is easy to read
and follow and it not covered
up by any images. The large
photo of Dizzie is useful as
people can identify him with
the information.

The design follows codes and

conventions of other double
page spreads. It if effective
and formal which is suitable
for this genre.

The mode of
address is the same
as the front cover
and contents page.
The language is
factual and does not
contain slang.

The colours follow the

colour scheme uses on
the front cover and
contents page. This keeps
the layout formal and
consistent.

The layout contains a grid which

keeps the text easy to read and
follow. This is also how magazine
articles are formed. The column
widths stay consistent and so does
the positioning. The font type and sixe
stays the same which follows codes
and conventions. This text is small as
it follows the title and has to be

One of the elements which connect the three different parts of the magazine is the
colour scheme. The main colours used are red black and white. White and black
keeps the magazine formal looking and the red connotes power. This further
suggests that rap music is associated with authority.
Another element linking the front cover, contents page and double page spread is
the persistent use of Mise en scene. For example, the background has kept the
same and is an image of graffiti. This represents the rap genre to be associated
with vandalism. This is a clear negative representation on this style of music and
the people who are interested in it.
In addition, the mode of address has stayed the same for example the use of
slang. Slang is stereotypically used by the younger generation . Further to this,
negative connotations are revealed as slang denotes a lack of education. So,
people who read these magazines are uneducated.
All three sections support the same sub-genre. This is through the use of pull
quotes and buzz words which are associated with rap music and this lifestyle.
Likewise, the target audience stays the same. Young people are most likely to
enjoy rap music which is a stereotype.
Finally, the same representation is used. Rap is cool and associated with power
this is through the use of the colour reed. Also, a negative representation is the
use of the image of alcohol. This denotes that alcoholism is linked with rap music.