BIG BAZAAR

AND RELIANCE
MART

ORGANIZED RETAIL
In the coming years, about 70% of worlds growth is likely to come from

emerging markets with 40% contribution coming from China & India

Over 14 million outlets operate in the country only 4% larger than 500

sq.ft.

11 shop outlets for every 1000 people

Revenue generated by organized retail INR 0.9 Trillion and is e

 2001: Launched within a span of 22 days in Kolkata, Bangalore and

Hyderabad

Biggest Hypermarket Chain in India with 300 stores

2005 Electronic Bazaar and Furniture Bazaar are launched\
2008 Entry into apparels with Fashion@BigBazaar
2011: Rebranded itself to move from entry phase to trading up phase in

the wheel of retailing

RELIANCE MART

PRIVATE LABEL SHARE

BIG BAZAAR - FLOOR PLAN

BIG BAZAAR IN STORE

SIGNS

Announc
e

Amplify
Explain

LOYALTY PROGRAM
BIG BAZAAR PROFIT CLUB & PAYBACK
CARD
Stores: 300
Products:

RELIANCE ONE

Stores: 1200
Products :
Grocery, Apparels, Footwear, Luggage, Eyewear and
Electronics
Offerings:

Grocery, Apparels, Footwear, Luggage,

Home essentials Eyewear and Electronics

Can be used as a prepaid card

Offerings:

1 point = 100/200/300/600 Rs. Spent depending on

On payingRs.5000, customers will get a

Provides exclusive offers and discounts for card

membership card topped up withRs.6000

Separate student payback cards are

offered
Offers Big Bazaar voucher worth Rs.500

for customers who enrol in this club

Reliance mart offers 70p per point earned

the product category

owners

COMPARISON

Paramete
rs

Big Bazaar

Reliance Mart

Place

4 storey, prime location of the city

2 storey, relatively small

catchment area

Product

Wide range of categories, electronics,

home needs furniture, apparels, food and
vegetables, food court, bakery, cosmetics,
concessionaires

Low range, home needs,

apparels, food and vegetables

Value

One stop shop

Focuses on less premium and

more value products

People

Involved in giving customers a better

shopping experience

Believe their job is just to keep

stock on the shelf

Communic
ation

In store communications, leaflets,

newspaper ads

Placements of private labels on

aisles and adjacent to premier
brands

Systems

Vendor Managed Inventory Systems

No Data Available

Logistics

Warehouse below the store

No Data Available

Suppliers

No Data Available

No Data Available

PROBLEMS OBSERVED
Location is a disadvantage for Reliance Mart when compared to Big
Bazaar
1st Floor of Reliance Mart (Apparel Section) seemed deserted
Employee Involvement is low in Reliance Mart
Big Bazaar should have more walking space for customers

RECOMMENDATIONS
Category extension can help Reliance Mart overcome the location
disadvantage
They can have a Reliance Digital or a Reliance Trends Section
They need to work on employee training to make them customer friendly
Big Bazaar should reduce the products displayed in the aisle space

THANK YOU!