Professional Documents
Culture Documents
Marketing Plan
Store
Name in
Manticao
Direct
Competitors
Supply in Units
Price
CRM
SLB
Manufacturing
12 packs/week
20.00/pack
M&M
Y Star
Manufacturing
10 packs/week
18.50/pack
Store Name
in Naawan
Direct
Competitors
Supply in Units
Price
Yan San
Yan San
Manufacturing
50 packs/week
10.00/ pack
ML
Manufacturing
50 packs/week
12.00/pack
J&B
Y Star
Manufacturing
36 packs/week
6.00/pack
ML
Yan San
Manufacturing
50 packs/ week
10.00/pack
J&B
Manufacturing
50 packs/week
6.00/pack
Store Name
in Initao
Direct
Competitors
Supply in Units
Price
Vivian
WD Foods
Manufacturing
2 bundles/ week
(24 packs)
10.00/pack
Jimenez
Yan San
Manufacturing
2 bundles
(24 packs)
10.00/pack
WD Manufacturing
2 bundles
(24 packs)
10.00/packs
Kenga
Marketing
Budget
January February
March
April
Total
Leaflets/Flyers 100.00
50.00
-0-
50.00
200.00
Label
100.00
100.00
100.00
100.00
400.00
Administrative
Expense
50.00
50.00
50.00
50.00
200.00
Packaging
189.00
252.00
189.00
252.00
882.00
439.00
452.00
339.00
452.00
1,682.00
Total
Pricing Strategy
55% mark-up cost
6.50 fixed price
Total Demand per Capital
336 units per week (January and March)
M- 25 units per day
N- 60 units per day
I- 21 units per day
369 units per week (February and March)
Sales Forecast
Months
Price
Quantity of
Distribution
Per week
No. of
Operating
Weeks
Total Sales
Per Month
January
6.50
336 units
8,736.00
February
6.50
369 units
9,594.00
March
6.50
336 units
8,736.00
April
6.50
369 units
9,594.00
Production Plan
Direct Materials
Total cost - 1,361.00
Cost per unit 4.05
Total of Indirect Materials - 1,340.00
Total of Tools and Utensils - 1,961.25
Total of Depreciation Cost 48.98
Production Volume
Total : 1,344.00 (January & March)
Total: 1,476.00 (February & April)
Labor
Working Hours: 8 hours
Rate per hour: 10.00
No. of Production: 4 times/month
No. of Workers: 4 person
Total Wages: 5,120.00 for 4 months
8hrs (10.00) = 80.00 (4 workers) = 320.00
320.00 (4 Production) = 1,280.00
1, 280.00 (4 months) = 5,120.00
Factory Overhead
January February March
Indirect
Materials
660.00
Maintenance
& Repair
Utilities
Total
April
10.00 660.00
10.00
100.00
100.00
70.00
70.00
730.00
180.00
70.00
70.00
730.0 180.00
0
Production Cost
January February
Direct
Material
Cost Per
Unit
Production
Volume
Monthly
Direct
Material
Cost
4.05
4.05
1,344
1,476
5,443.0
2
March
4.05
1,344
April
4.05
1,476
Manufacturing Cost
January Februar
y
March
April
Direct
Materia
l Cost
FreightIn
Labor
5,443.02
5,977.08
150.00
150.00
150.00
150.00
600.00
1,280.00
1,280.00
1,280.00
1,280.00
5,120.00
Factory
Overhe
ad
Total
2,275.23
2,625.23
2,275.23
2,625.23
9,800.92
8,805.23 9,665.23
36,940.92
8,805.23 9,665.23
5,443.02 5,977.08
Total
22,840.02
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