Presentation

Presentation
on
on
Brand
Brand Guide
Guide Book
Book

Group - c

Presented By :
Sashikant
Nitesh
Teja
Pawan

RAW

Brand Vision
RAW aspires to become like a caring mother in oral
optimum health, that will deliver for its consumers
without wasting their time which is -

Taazgi Kaa Toofaan

kabhi bhi kahi bhi

Brand Essence
Being Lazy Going Crazy
RAW compliments a flourishing, healthy condition, the
time or period of greatest freshness and a glow.
The glossy healthy appearance of teeth indicating
freshness.
The raw attitude is about hazel free freshness against the
odd of messy start of the day

Brand Values

Zesty
CycloneStorm
of
freshness
Edgy

Brand World
The world of RAW is a world to live fresh and free where
individuals feel free to kick start their day with freshness
for whole day. Also Easy to carry while travelling.

Brand Signature
Race Winners
It is sign of tagline to be used in all
RAW communication. It captures
brand essence and attitude of
START SMART.

Current Portfolio

RAW

RAW
Toothbrush
RAW
Chewing gum

Product Range

Brand Architecture
Taazgi kaa Tufaan, kabhi bhi kahi bhi
Start Smart
Long-lasting freshness
that kick start your day
in the mood of fun
anytime, anywhere.
RAW
Toothbrush

Soft,
Long
lasting
freshness that imbibes
confidence to get along
with people
anytime,
anywhere .
RAW
Chewing Gum

TRENDY, ZESTY, EDGY

Role Of Variants
Variants are the ultimate buzz creators for RAW,
They drive innovation and excitement for the brand
All variants, while offering their respective functional
benefits, must link up with the emotional core of RAW
Boomer With a focus on formats and offerings that
connect with the Youth who loves to move fast.

Brand Extension Criteria

The product must target all category of consumers
The product will have different flavor and different
design, each product inherits element of cyclone of
freshness in the product.

Brand Design

Shape and Form

Simple &
Slim

Flexible

Brand Element

RAW Bloom

Brand Element
Tagline

START SMART

Blue

Colo
rs

Grey
Oran
ge

Material

y
s
g
a
E in
o
G

Compa
ct

Fl
e ex
Ne ib
ck l

Tone Of Voice

Kick-ass

Handiness

Freakishness

Mingler

Sight

Touch

Mushy

Clasp

Sound
Sound

Music Reference
HINDI

swift

TELUGU

Peppy

Smell

Stimulating
Refreshing

Long-Lasting

Inspirational Dream
Taazgi kaa Tufaan, kabhi bhi kahi bhi
GREATEST
BELIEFS
IMAGINABLE
Become a new era in oral care
CHALLENGE
with the time saving objective
100 crore consumer by
Be a consumer premium brand
2017
SPIRIT
at affordable Price
Keep surprising our
Start Smart
consumers with innovative
CHARACTER
brand experience
Zesty, Fast mover, Trendy, Edgy
Create innovative product
formats that appeal to the fast
FOCUS
movers
Time saving