Business

Plan
Education
Playgroup and Kindergarten

Vision
To be childrens DREAM School for growth
as unique, special, independent and qualify
person
Menjadi sekolah IMPIAN semua anakanak untuk tumbuh berkembang menjadi
manusia yang unik, special, mandiri dan
berkualitas .

Mission

To create fun, attractive and conducive learning environment for every child
personality
To create a situation nurturing the development of competency, talent,
intelligence, creativity, discipline and child independency
To develop the active independent and integrated learning method
To encourage students to apply ethical and moral value in their personality
development
To cooperate with parent in children development process
To develop the welfare and competency of student, teacher and other staff.
Menciptakan lingkungan belajar yang menyenangkan dan kondusif bagi setiap pribadi anak
Menciptakan situasi yang mendukung pengembangan potensi, kecerdasan, kreativitas,
disiplin dan kemandirian anak
Mengembangkan metode belajar yang aktif, mandiri dan terintegrasi
Menanamkan nilai-nilai moral and etika yang membantu pembentukan pribadi anak
Bekerjasama dengan orang tua dalam proses pengembangan anak
Meningkatkan kemampuan dan kesejahteraan murid, guru dan staff lainnya.

Location, Target and

Market
Location
: City Resort (2 Building @ 3
floor)
Target : Children age 2-6 years old

Toddler
2-3 years old
Nursery
3-4 years old
K-1
4-5 years old
K-2
5-6 years old

Market

City Resort Residence and Apartment,

Pasadena Residence and Apartment (2nd quarter 2011)
Green Court Residence (3rd quarter 2010 and 2011)
Mutiara Taman Palem Residence,
Pantai Indah Kapuk Residence
Future residence development

Space Plan
1st and 2nd Floor :

1
1
1
1
1
4
3
1
1

Front Desk
Waiting room
Manager and staff room
Indoor Playground
Multimedia room
Class room
Toilet room
storage room
library corner

School Capacity
Toddler class max 8 kids + 8 partner + 2
teacher
Mon-Wed-Fri 08.00 10.00 and 10.30 12.30
Tue-Thurs-Sat 08.00 10.00 and 10.30 12.30

Total max student = 32

Nursery class max 10 kids + 2 teacher
Mon-Wed-Fri 08.00 10.00 and 10.30 12.30
Tue-Thurs-Sat 08.00 10.00 and 10.30 12.30

Total max student = 40

K-1 and K-2 class max 12 kids + 2 teacher
Mon till Fri 08.30 11.30
(Additional) 12.30 15.30

Total max student = 48

Concept
Thematic program
Language : 50% English 50% Bahasa Indonesia
Active learning, content :
-

Fun Math
Language
Practical Life
Sensorial
Science
Outdoor learning

Physical activity
Art and craft
Story Telling
Music and Movement
Cooking
Computer

Field Trip
3 times per year

Schedule
- Toddler and nursery 3 times/week @ 2 hrs
- K-1 and K-2 5 days/week @ 3 hrs

School Fee
School Fee
Registration
fee (form)
Enrollment fee
Monthly fee
Activity fee
(yearly)
Uniform
TOTAL

Toddler
2-3 yrs
50,000

LEVEL
Nursery
K1
3-4 yrs 4-5 yrs
50,000

50,000

K2
5-6 yrs
50,000

2,500,000 2,500,000 2,500,000 2,500,000

500,000

500,000

600,000

600,000

1,000,000 1,000,000 1,250,000 1,250,000

300,000

300,000

300,000

300,000

4,350,000 4,350,000 4,700,000 4,700,000

Timeline
2 months preparation :
- Renovation
- Procure Equipment and Furniture
- Procure teaching tools
- Staff recruitment
- Produce brochure and invitation, registration
form, uniform, etc.

1 month staff training

3 weeks soft opening

Timeline
Activity
Design Layout
Renovation
Duration
Proc
Equip/Furniture
Proc
Merchandise
Proc Teaching
Tools
Staff
Recruitment
Staff Training
Soft Opening
OPENING

1st month
1

2rd month
1

3rd month
1

4th month
1

Staff Composition
1 Principal
Main Responsibility :
- Cashier
- Administrator
- Marketing
- Monitor daily operational

1 Controller and Teacher

Main Responsibility :
- Control daily operational
- Marketing
- Teach class

2 Teacher
Main Responsibility :
-Teach class

1 Business Advisor
Main Responsibility :
- Accounting
- Develop business and school program

1 helper

Investment Cost
Total Investment

: 503,850,000 rupiahs

(for 3 years)

Total monthly cost

Revenue 1 year
rupiahs

: 16,650,000 rupiahs
: 332,500,000

(After Opening)

BEP

: 1 year 9 month

(After Opening)

Detail in BEP simulation Slide

Detail Investment
Description
Space Rent

3 yrs @ Rp 35 jt
Wall paper
Carpet
Class room

Renovation
Equipment and
furniture

Jump Start Salary

Advertise &
Promotion

School Id
Legal (PT)

Amount
210,000,000
Waiting room
Receiption room
Staff room
Electricity and water
installation
Staff room
AC
Computer

Class room
Waiting room
Receiption room
2 M before Opening 2
@1.8jt
2 M before Opening 1 @4jt
1 M before Opening 2 @2jt
Spanduk
Banner
Brochure
Magazine adv
Sign board
Exhibition
Staff uniform
Communication book
Student uniform
Report book
School bag
Scrap book
Registration form
Attendance card
Stamp
Official Receipt

cadangan 5 bulan
cadangan monthly cost

50,000,000
75,000,000

19,600,000
40,000,000

11,000,000
15,000,000

Detail Monthly Cost

1. Salary

Description
Amount
1 staff @ 4.000.000 (principal)
1 staff @ 2.500.000 (controller &
Teacher)
1 staff @ 2.000.000 (business
advisor)
2 staff @ 1.800.000 (teacher)
1 staff @ 800.000 (helper)
12,900,000

2. Electricity

1,500,000

3. Telephone

750,000

4. PAM

500,000

500,000

300,000

200,000

5. Stationary
6. Security and
cleaning cost
7. Others

BEP Simulation

Toddler and
Nursery
K-1 and K-2

First 6
month

1 year

1.5 years

2 years

2.5 years

3 years

20
0

30
10

45
10

55
25

65
25

80
30

Revenue

137,000,00 332,500,00 587,250,00 960,750,00 1,359,250,0 1,855,500,0

0
0
0
0
00
00

Monthly
Cost

199,800,00 299,700,00 399,600,00 499,500,00 599,400,00

99,900,000
0
0
0
0
0

Investment

503,850,00 503,850,00 503,850,00 503,850,00 503,850,00 503,850,00

0
0
0
0
0
0

Note :
(466,750,0 (371,150,0 (216,300,0 57,300,00 355,900,0 752,250,0
1.BEP diperkirakan 1 tahun00)
9 bulan
00)
00)
0
00
00
2.Simulasi ini belum memperhitungkan promo/discount untuk member baru (awal Opening)
3.Simulasi ini belum memperhitungkan member yang masuk atau keluar di antara periode-periode
diatas
4.Simulasi ini belum memperhitungkan peningkatan kualitas dan kesejahteraan karyawan
5.Simulasi ini belum memperhitungkan biaya pengadaan stock (seperti seragam, dan merchandise
lainnya) dan juga biaya promosi lainnya pada masa periode di atas
6.Simulasi ini belum termasuk THR

BEP

Business Sharing
Initial Investment :
Founder (Business Advisor )
Fund Investor : 50 %
Profit Sharing :
Founder (Business Advisor)
Investment Sharing : 40 %
Principal : 5 %

: 50 %

: 55 %

Thanks