Professional Documents
Culture Documents
Academy
Research Methodology
Data Collection
Data
Basic/major sources of data collection are the
following:
1.
2.
3.
4.
5.
6.
Documents
Questionnaires
Interviews
Sampling
NET
Observation
(Useful source of data collection for
anthropological research, may not be very
relevant and useful here)
Data
1. Documents
Documents are primarily of two types - Primary and
Secondary
Primary sources are preferred sources in research
they are original, straight from the horses mouth
kind of material - anything recorded by the principal
actors involved in the events being analyzed
Contd
Data
Examples:
Data
Secondary Sources
material produced
after
Data
Documents also include: photographs,
maps,
casette
pictures,
audio
recordings,
and
tape
video
recorded
Data
Major reasons for using Secondary Sources:
1.
Collecting
primary
data
is
difficult,
time-
3.
4.
Data
5. Because it may confirm, modify, challenge
or contradict your argument/s
6. Because it allows you to focus your
attention on analysis and interpretation
7. Because you cannot conduct a research
study in isolation from what has already
been done
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Data
How to use Documents?
1.
2.
3.
Data
2.
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Data
(1) Designing the questionnaire:
(a) Preparatory work
(b) Questionnaire format
(c) Questionnaire content
(d) Pre-testing
(e) Training the interviewers
(f) Coding the data
(g) Analysis of the data
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Data
(2)
Kinds of Questions:
1.
ii)
iii)
Disadvantages:
1.
Time-consuming to analyze
2.
Data
Closed Questions (yes/no answers type)
Advantages:
1.
Quick to administer
2.
Disadvantages:
1.
2.
Data
What to avoid in designing questions?
1. Problem question a question that may not be
clear and unambiguous when read by some one
2. Double barrelled question
A good question must seek answers to one
question, not two. (Should the government
spend more on education and less on the
infrastructure?)
Contd
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Data
3. Leading question
Leading questions are often emotive (would you
say that animal welfare charities are a good
thing?)
Make sure that your questions dont begin with
statements such as:
Do you agree that
Do you think that
Would you say that,
and so on
Contd
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Data
4. Hypothetical questions
Try to avoid asking questions where the
respondents have to imagine themselves in a
particular situation
Avoid starting your questions with,
if.
5. Memory questions
Questions that recall events, dates, or information
are likely to lead to inaccurate replies, which in
turn, will make your research meaningless
Contd
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Data
6. Sensitive questions
Asking a sensitive question is best left towards the
end of your questionnaire ( especially Schedule)
7. Long questions
It is better to reduce the length of the long
question or make it two questions if it is necessary
to obtain that information
Data
Layout of the Questionnaire
If it is badly designed, the interviewers and
respondents can lose their way and miss important
questions
Layout is as important as the wording of the
questions themselves:
be
easy
to
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Data
Coding the Questionnaires
Code box on the right side of the questionnaire
convenient
Coding before printing the questionnaire simple
and most obvious questions at the beginning, more
complicated as the questionnaire proceeds
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Data
How to distribute the Questionnaire?
Covering letter (unless a Schedule face to
face)
Ensure confidentiality
Return Date essential to give a date by which
the questionnaire should be returned (Mailed )
Stamped self addressed envelope
Reminders with intervals.
Letter of thanks (finally)
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