The International Trade Centre

(UNCTAD/WTO)
Daniel Ivarsson
Geneva, 1 April, 2008

What is ITC?

The International Trade Centre (ITC) is

the joint technical cooperation agency of the
United Nations Conference on Trade and Development (UNCTAD)
and the World Trade Organization (WTO)
for business aspects of trade development.

ITCs vision

The Development Partner

For Export Success

ITCs Mission

ITC enables small business export success

in developing and transition countries
by providing, with partners,
inclusive and sustainable trade development solutions
to the private sector,
trade support institutions and
policy-makers

ITCs Three Strategic Objectives

1. Support Policy Makers in integrating the
business sector into the global economy
2. Develop the capacity of Trade Support
Institutions to provide effective services to
businesses
3. Strengthen the international competitiveness of
Small and Medium Enterprises (SMEs)

Strategic Objective 1: Policy Makers

1. Support policy makers in integrating the business
sector into the global economy

Decision makers enabled to develop effective trade

development programmes and policies

Decision makers enabled to understand business needs and

create conducive environment for business

Decision makers enable to integrate the business dimension

into trade negotiations

Strategic Objective 2: TSIs

2. Develop the capacity of trade service providers
to support businesses
TSIs enabled to provide efficient services that meet
the needs of client enterprises
TSIs enabled to represent their clients effectively in
shaping the business environment

Strategic Objective 3: SMEs

3. Strengthen the international competitiveness of
enterprises
Enterprises enabled to formulate sound international
business strategies
Enterprises enabled to become export-ready
Enterprises enabled to convert commercial
opportunities into actual business

ITCs Business Process

Mission and Vision
ITC: The Development Partner
for Export Success
Three Strategic Objectives
Eight Sub-Objectives
and indicators

Regular budget
resources

Country
Programmes

5 Business Lines
(Competencies)

Regional
Programmes

Extra-budgetary
resources

Global
Programmes

Result: Sustainable economic development

ITCs Five Lines of Business

Trade Intelligence
Goal: Better export decisions
Objectives:
TSIs, policy makers, enterprises make
informed decisions
TSIs deliver more effective information and
market analysis services

Trade Intelligence: Activities

ITC produces & disseminates trade intelligence
that meets client needs
Develop training materials and deliver
innovatively (physical, virtual)
Build capacity of information managers, market
analysts to deliver services
Advise TSIs on developing effective information
services

Market Analysis Tools and Services

I. Analytical
Databases

II. Tailored Market

Studies

III. Capacity Building

Trade Comp.
Assessment

Introduction to
Market Analysis

Export Potential
Assessment

Preparation of
Market Profiles

Investment Map

Export Opportunity
Scan

Training-of-Trainers

Country Map

Sector
Competitiveness Brief

Trade Map
Market Access Map
Product Map

Customised
Studies

Business Clinics
Mentoring for Export
Potential Assessments
Customised Training

Trade Intelligence: Results

Trade intelligence provided in an integrated

system
Trade information services and products
evolving to meet changing needs
TSIs better capable of delivering appropriate
trade information and market analysis
services
Networking between trade intelligence
providers

Business in Trade Policy

Goal: Business Priorities integrated in National
Trade Promotion Policies
Objective:
Enable policy makers to integrate business priorities
in national trade policies and negotiations, and to
achieve effective collaboration between the public
and private sectors, and civil society

Business in Trade Policy: activities

Establish platform for informed debates
Advanced tailored analysis of market access
data, trade negotiations, non-tariff barriers, and
legal aspects of trade agreements
Support set up of formal mechanisms for publicprivate dialogue:
Formulation of trade policies
Participation in trade negotiations
Design of export strategies (at national and sector
levels)

Business in trade policy: results

Public-private dialogue mechanisms established at
national level
Policy makers and business community empowered
to effectively reflect the business dimension in trade
policy and negotiations fora
Support the establishment of conducive
environment for public-private cooperation in
implementation of trade development policies and
programmes

Export Strategy
Objective:
Capacities created to design and implement
competitive Export Development Strategies that meet
the national development objectives

Outcome indicators:

Representation
Design
Ownership
Implementation

Export Strategy
Results:
Formalized strategy process agreed upon by
stakeholders
Comprehensive needs assessment undertaken &
scope of strategy defined for design stage
Strategy designed to address the priorities of the
needs assessment
Strategy implemented and monitored according to the
specified plan of action

Trade Support Institutions

Strengthening
Goal: Sustainable and effective exporter
support
Objective: Export service delivery channels
enabled

TSI Strengthening: Activities

Assess TSI needs

Benchmark TSIs
Build TSI management capacity
Build TSI capacity to assess enterprise needs
and market potentials
Support development of TSI services
Foster creation of TSI networks

TSI Strengthening: Activities

Support growth of a global TPO network

Support development of knowledge networks
Foster exchange of best practice
Host flagship events to promote knowledge
exchange

TSI Strengthening: Results

TSI service capacities enhanced

National & Regional TSI Networks created or
strengthened
International TSI knowledge networks created
or supported

Exporter Competitiveness
Goal: internationally competitive entreprise
Objective:
Potentially competitive new enterprises created
and the competitiveness of existing enterprises
strengthened

Exporter Competitiveness: activities

Training, advisory and information services to
improve SMEs competitiveness:

export management
Quality managment and conformity assessment
Export packaging
Supply chain management
Marketing mix

Participation in trade policy process

Formulation of export strategies

Exporter Competitiveness: Results

Exporters capactiy to strategize and efficiently acquire,
and allocate resources strengthened
Exporters capacity to design, produce and supply
competitive products & services enhanced;
Exporters capacity to market and sell products and
services improved
Certified national experts to provide training and
counselling services to build exporter competiteveness

Thank you for your attention

Daniel Ivarsson, Senior Adviser

Office for Eastern Europe and Central Asia
International Trade Centre
Palais des Nations
CH-1211 Geneva, Switzerland
Tel.: +41 22 730 03 90
E-mail: ivarsson@intracen.org
Website: www.intracen.org