Corporate Sustainability

Presented by Group 4, Section A

Himanshu
Shekher
(15P023)

Jayram Palnitkar
(15P025)

Rahul Saxena
(15P039)

Sameer Jain
(15P045)

Sourobh Das
(15P052)

CORPORATE SUSTAINABILITY
V/S
CORPORATE SOCIAL RESPONSIBILITY
1. Vision
Corporate Social Responsibility (CSR)looks backwards,reporting on what a business has done, typically to
make a contribution to society.
Sustainabilitylooks forward, planning the changes a business might make to secure its future (reducing
waste, assuring supply chains, developing new markets, building its brand).

2. Targets
CSRtends to target opinion formers politicians, pressure groups, media.
Sustainabilitytargets the whole value chain from suppliers to operations to partners to end-consumers.

3. Business
CSRis becoming aboutcompliance.
Sustainabilityis about business.

4. Management
CSRgets managed by communications teams.
Sustainabilityby operations and marketing.

5.Drive
CSRis driven by the need to protect reputations in developed markets.
Sustainabilityis driven by the need to create opportunities in emerging markets.

STAKEHOLDER ANALYSIS
Stakeholders, as per the company, is any people
or organization that can affect, or be affected by
the Walt Disney Company
Society: Trash disposal to full-fledged conservation efforts
Consumers: Long term relationship with mutual benefits
Investors: Corporate governance and focus on activities
which would boost investor confidence
Suppliers: Should take pride in partnering with Disney
and form long term relationship
Employees: Motivates and improves morale which
increases productivity; family welfare programmes and
health benefits

MODELS APPLIED BY WALT DISNEY

Financial value creation:
Conservation Projects have potential of
generating revenue for the local communities
by promoting ecotourism and youth education
potential to increase the footfalls in its water
parks and nature resorts

Corporate philanthropy:
Partner for Power business model

Triple Bottom Line:

Focus on 3 Ps- People, Planet & Profit

PRACTICES WITHIN THE WALT DISNEY COMPANY TO

ACHIEVE CORPORATE SUSTAINABILITY

Make Everyones Dreams Come True

You Better Believe It
Never a Customer, Always a Guest
All for One and One for All
Share the Spotlight
Dare to Dare
Practice, Practice, Practice
Make Your Elephant Fly
Capture the Magic with Storyboards
Give Details Top Billing

Various Social Initiatives

ENVIRONMENT
Environmental stewardship Pillar of vision
Committed to using resources wisely and protecting the planet
Emission Reduction initiatives:
Long-term goal: Attain zero state of net greenhouse gas emissions
Emission reduction till 2015: 31%
Emission reduction target by 2020: 50%

Meets 94% of water requirement through water conservation

Received highest environmental honor of California for conservation
efforts
Waste diversion away from landfills and incineration in 2015: 49%
of total waste
Waste diversion plans by 2020: 60% of total waste

DISNEY CONSERVATION FUND

(DCF)
Founded in 1995; has spent over $40 million
Projects in 115 countries to protect 400 over species
Has supported over 330 different NGOs
Mission: To protect the planet and help kids develop
lifelong conservation values
Value: The wellbeing of people is deeply connected to
the health of the planet
Blends scientific research and community engagement
Celebrated 2 decades of by launching new products
Project to save 10 new threatened species
Reverse the decline initiative

DISNEY CONSERVATION FUND (DCF)

Activities Supported by the fund
Study of wildlife
Protection of habitats
Development of community conservation and
education programs

PURPOSE
Opportunity for children to spend time in nature
Creates smarter, happier, healthier kids and instils
lifelong conservation values
82% of U.S. parents consider spending time in nature
as very important to their childrens development
Raise awareness of benefits nature can provide

CIRCLE OF CONSERVATION
Devote
Resourc
es to
Conserv
ation

Raises
Awareness
for
Conservati
on

Generat
e Profits

Disney
Viewed
as
Positive
Business

Custo
mers
Choose
Disney

STRATEGIC FIT

Disney is committed to the happiness

and well-being of kids and families
Projects are in areas where Disney has a
significant business presence
Projects involving species/habitats
featured in Disneys parks and resorts to
better facilitate telling effective
conservation stories
Disney has turned this simple act of
conservation and education into an
attraction for its customers. For example
Vero Beach project

ACHIEVEMENTS
Disney has connected 52 million
kids with nature since 2012
36 million: via Disney Parks and Resorts
16 million: via DCF grants to non-profit
organizations

DCF has helped to protect more

than 400 species which includes
elephants, butterflies and coral reefs
through its annual conservation
grants

HEALTH AND WELLNESS

Health & Wellness- Initiatives to launch and the timeline to implement them
Any wellness program is divided into 3 stages:
Needs Assessment - Identifies the Disney populations with specific targeted health
and
lifestyle conditions which are at risk of incurring high costs in the future to the
company
Engagement - Company has a well established policy of no participation, no return
Execution - Includes developing specific health-related promotional programs to

VARIOUS PROGRAMS UNDER HEALTH & WELLNESS

On-site health and wellness centre for cast members
and families
Month of Earth
Month of Foster Care
Summer Creativity
Feed America

STRATEGIC PHILANTHROPY

Philanthropic focus

healthier living

creative thinking

nature conservation

community strengthening

Charitable donations and support for various community

and NGO run programs
In 2015 $333.3 million donated to NGOs helping kids,
families, and communities in need through charitable cash
giving, in-kind and product contributions and public service
announcements

MAJOR CONTRIBUTIONS
Support for Boys & Girls Clubs of America
Support for the Young African American
Leaders at NAACP Conference
Launch of Computer Science Summer
Immersion Program for High School
Students
Donation of $1.5 Million to Feeding
America to Promote Nationwide Access to
More Nutritious Foods
Marvel Custom Solutions Creates Special
Comic Book for Childrens Hospitals Across
the U.S.
Donate $1 Million to Hispanic Scholarship
Fund to Support Young Leaders

IMPROVING THE COMPETITIVE

CONTEXT

WHERE TO FOCUS

Selecting the best grantees

Signalling other funders
Improving the performance
of grant recipients
Advancing knowledge and
practice in the field