Media and Information

LITERACY and
its Importance
A Demonstration by:
MA. JULIE ANNE C. GAJES

It provides a way for us to watch,

analyze, evaluate, and create media- from
print to video to the Internet.
Media Literacy helps us understand of
the role of media in society.

It gives us the needed skills to

question our world and to express
ourselves.
These skills are needed for those who
live in a democracy.

At the heart of media literacy

is the principle of inquiry.
- Elizabeth Thoman, CML
Founder

What Media Literacy is NOT

Media bashing is NOT media literacy.
However, media literacy sometimes
involves criticizing the media.
Making media is NOT media literacy.
Simply looking for political agendas,
stereotypes or misrepresentations is NOT
media literacy. Understanding the beliefs
behind the messages that make them
seem normal is media literacy.

What Media Literacy is NOT

Looking at a media message or
experience from just one point of view is
NOT media literacy. We need to think of
how other people see media.
Media literacy does NOT mean don't
watch; it means watch carefully, think
critically.
Hobbs, R. et. Al. (2003) Center for Media
Literacy. Website: www.medialit.org

Why Media Literacy is

Important
Media is everywhere in our
culture and society.

Why Media Literacy is

Important
The high rate of media
consumption and saturation of
society by media
List Three Pieces of Media Consumed in the
Last Week

Why Media Literacy is

Important
The medias shapes our views, beliefs and
attitudes.

List Three Ways you Have been Influenced

by the
Media

Why Media Literacy is

Important
Information and communication is more and
more often visual in our society.
Try and think of ways you communicate
with the world without visuals

Why Media Literacy is

Important
The importance of information in society
and the need for lifelong learning.
How does media help you learn? How do you use
media in your classes? How could media be used in
your classes to assist in your education? What do you
learn from your interactions with media? How can
creating media educate you?

What should we do?

Be active and mindful in their media
consumption rather than relying on
automatic processing habits.
Ask questions about media content rather
than accepting messages at face value.
Be an active consumer of information and
making conscious consumption decisions
rather than passively consuming whatever is
most easily and readily available.

Students should learn to develop and

articulate their own personal goals for
consuming media content, and they
should be able to assess whether those
goals are being met by the content they
consume.