ALTERNATVE AND NTERESTNG TYPES OF TOURSM

DARK TOURISM

DARK TOURSM
A kind of tourism that involves travelling to places associated with death and
suffering.
It is also known as black tourism or grief tourism.
Dark tourism is not a new phenomenon. For many years now dark tourism has
been part of our fascination, dating back to the pilgrims.
Battlefields, concentration camps, dungeons, prisons, or graveyards. But it is
also about locations where the pain is not so much physical as economic.
People visit these dark tourism locations to remember what happened in the
past, why people died etc. and mostly visited by family&friends.

SOME FAMOUS DARK TOURSM STES AROUND THE

WORLD

11 September 2001
Al-Quaeda
Terrorist Attacks
USA/New York

Auschwitz
Concentration camp
Poland
World War II

Chernobyl
Nuclear Disaster
26 April 1986
Pripyat/Ukraine

Hirosima
6 August 1945
First Nuclear Bomb
Dropped on Hirosima
Japan

Volcanic Eruption
Mount Vesuvius
AD 79
Naples/Italy

Anzac Day Gallipoli

Australian and New
Zealand Army cops
Who fought at Gallipoli
World War I
25 April
anakkale/Turkey

WHAT S PNK TOURSM?

A form of tourism marketed to gay, lesbian, bisexual, and

transgender (LGBT) people.

Research released a little over a year ago by Out Now

Consulting at World Travel Market forecasted that the global
potential value of the lesbian, gay, bisexual and transgender
(LGBT) leisure travel market was set to reach a record in
2013. The U.S. LGBT market was expected to take the lions
share at $52.3 billion, or 28.9%, with Brazil, Japan, France
and the UK following behind.
Although the economics of the LGBT tourism market have
been known for some time, and even the UNWTO (United
Nations World Tourism Organization) published its first
report on LGBT Tourism in 2012, only a few destinations have
understood the enormous opportunity and have put in place
strategies, plans, operations and budgets to make it happen.

DESTNATONS

Austin, Texas

Stockholm, Sweden

Antwerp, Belgium

PUSH FACTORS

Escape from heterosexual society

Spend time with partner
Escape from discrimination

PULL FACTORS

Exploration of an open-minded society

Experience new cultures

WHY WE NEED PNK TOURSM?

Meeting LGBT people increases visibility and decreases

homophobia.
LGBT travelers are a diverse and nuanced community.
There is a link between policy, cultural acceptance and the
pink dollar.
Most people cannot hide their identity.
LGBT travelers still my not feel comfortable traveling in
straight tour groups.
LGBT travelers may want to find the local LGBT community.
Safety is still the number one concern for most LGBT
travelers.

CULTURAL ASPECTS

Pink money phenomenon can be seen in many

parts of the Western World.
Attitudes towards homosexuality vary greatly in
different cultures.
Homosexuality is illegal in 80 countries around the
world.
Religions have also a huge influence.
The world has changed to more and more tolerant
all the time.

WHAT S THE YOUTH

TOURSM ?

Youth Travel is defined as independent trips of less than one

year by people aged 15-30. Unlike typical vacations, youth
travel is motivated by many factors, including the desire to
experience other cultures, build life experience, and benefit
from formal and informal learning opportunities from other
countries .

The youth tourism industry is divided in two categories: the

qualitative and quantitative aspects. The qualitative aspect
concerns the aspects linked to quality, security, flexibility and
access. The quantitative aspect concerns the growth in youth
tourism, its importance in relation to international tourism
and the travel expenses of young people.

YOUTH TOURSM
ACCOMMODATON

Youth Hostels
A youth hostel is a place that offers very economical
accommodation in comfortable surroundings suited to people
traveling on low budgets. These hostels exist all over the
world and are boons to many students and backpackers
traveling both locally and abroad.

Camping

Campingis an outdoorrecreationalactivity.
Camping may involve the use of
atent,caravan,motorhome, a primitive
structure,sporting campor no shelter at all.

Backpacking(the contemporary face

of youth tourism)

Backpackingis a form of low-cost, independent

international travel. It includes the use of abackpackor
other luggage that is easily carried for long distances or long
periods of time; the use ofpublic transport; inexpensive
lodging such as youthhostels; a longer duration of the trip
when compared with conventional vacations; and an interest
in meeting the locals as well as seeing the sights. It is
typically associated with young adults who generally have
fewer obligations and thus more time to travel.

YOUTH TOURSM N TURKEY

In Turkey, young people are really encourage to travel

because it is one of the effective ways to improve and
develop their personalities, a chance to visit new places,
faces, lives and cultures.
Youth tourism in Turkey ensures learning while travelling.
There are various organizations which aim to facilitate
temporary accommodations for local and foreign young
people.

Antalya-Akseki Youth Camp

Bolu Youth Camp

anakkale-Gzelyal Youth
Camp

zmir-eme-Bykliman
Youth Camp

Trabzon Sultan Murat Youth Camp

WORLD EXAMPLES

Summer Splash

This story started 15 years ago.

Firstly, story was a Austria graduation trip but now its the
largest graduation trip o all Europan.
Summer Splash was held in Antalya on 2013.
http://www.youtube.com/watch?v=DY2_Gso9G5s

TOMORROWLAND

http://www.youtube.com/watch?v=U-DGAQZsgIE

Tomorrowlandis a large electronic music festival held in

Belgium.
The festival takes place in the town ofBoom,Belgium and
has been organized since 2005. It has since become one of
the most notable global music festivals.

DEFINITION

"visitation to vineyards, wineries, wine festivals, and wine

shows for which grape wine tasting and/or experiencing the
attributes of a grape wine region are the prime motivating
factors for visitors."
Wine tourism is part of agri-tourism, and can also be a part
of eco-tourism and of sustainable tourism.

WINE TOURISM WEB.

Agri
Tourism

Culinary
Tourism

Wine
Tourism

Sustainable
Tourism

Eco Tourism

AGRITOURISM

Agritourism is the act of visiting a working farm or any

agricultural, horticultural or agri-business operation
for the purpose of enjoyment,
education
or active involvement in the activities of the farm or operation.

ECOTOURISM

Ecotourism is
"responsible travel (Tourism which operates in such a
way as to minimize negative impacts on the environment )

to natural areas
that conserves the environment and
improves the well-being of local people."

SUSTAINABLE TOURISM.

Any form of tourism that

does not reduce the availability of resources and,
does not inhibit future travelers from enjoying the same
experience.

WHERE IN THE WORLD CAN

YOU ENJOY WINE TOURISM?

New world wine regions.

The US
Canada
Australia
New Zealand
South Africa
Latin America
Mexico, Central America and the Caribbean
Argentina, Chile and the rest of South America

Old World wine regions.

France:
Burgundy, Northeast France, Rhone, Southe of
France, Bordeaux and Southwest France, Loire.

Spain:
Northern Spain, East coast and the Balearic
Islands, central and southern Spain.

Portugal (northern Portugal, southern

Portugal and Madeira)

THE OLD WORLD WINE

REGIONS

Italy (northwest Italy, Northeast Italy,

Central Italy (Tuscany), Mezzogiorno)
Germany
Northern, Eastern and southeastern Europe

WORLD TOP TEN

PRODUCERS.

WHAT ARE THE

MOTIVATIONS OF WINE
TOURISTS?
They can be different based on:

Age
Interest
Nationality.

THE 10 MAJOR
MOTIVATIONS.

to taste wine,
2) to gain wine knowledge,
3) to experience the wine setting,
1)

(e.g.

meet the winemaker; tour cellars & vineyards),

4) to be in a rural setting

(beauty of

vineyards; learn about farming, agri-tourism),

THE 10 MAJOR
MOTIVATIONS.

5) to match food and wine--culinary tourism (food and wine

pairing),
6) to have fun (wine festivals and events),
7) to enjoy wine culture (romance and elegance),
8) to appreciate the architecture,
9) to learn about the "green" aspects and eco-tourism,
10) to enjoy the health aspects of wine.

WHY IS THERE A
GROWING INTEREST IN
WINE TOURISM?
Government or regional strategy to promote or increase wine
tourism for the economic returns it provides.
Growing interest in environmental issues (growth in agriand eco-tourism that encompasses vineyards).
Growing interest in dining and cooking.
In some regions, increase in the number of wineries (US)

NUMBER OF WINERIES IN CALIFORNIA AND

THE USA (FROM WINEINSTITUTE.ORG)
Year

California

United States

2010

3,364

7,626

2009

2,972

6,705

2008

2,843

6,368

2007

2,687

5,958

2006

2,447

5,424

2005

2,275

4,929

2004

2,059

4,356

2003

1,869

3,873

2002

1,704

3,469

2001

1,562

3,187

WHAT ARE THE BENEFITS

OF WINE TOURISM?

Increased sales (at least 50% of the time, the visitor will
purchase at least one item).
Higher margins (direct sale).
Visitor can provide direct feedback
(the tasting room becomes a customer research lab).
Increased revenues for stores, restaurants, hotels, and the
local community.

EXAMPLES IN WINE
TOURISM,
THE BASICS
Regional
Website
& Brochure
(Ohiowines.org)

.
& Brochure
(Ohiowines.org
& Brochure
(Ohiowines.org)

NEW TRENDS.

Experiential programs: participation in the grape growing

or winemaking process
blending seminar,
winemakers boot camps (camp dentranement), ex. Hall Winesin
Napa Valley.
personal membership program and ownership opportunities.
Wine villages/education centers (includes the development of
wine education centers or museums.)

NEW TRENDS.

Innovative wine events:

wine and wildlife,
wine and wool gathering festival,
wine and culinary tourism events, like wine and food pairing (Pasta
and Wine Week-End)

But also, especially in off-season:

a Murder Mystery Tour (visitors pick up clues at different wineries
to unravel the solution to a crime)
Bargain Bash (a "spring cleaning, garage sale" of wine and related
items)

NEW TRENDS.

Unique tour options (off-the beaten

track):
Take a jeep ride
Organic vine and wine tour
Tractor ride through biodynamical farmed
vineyards
Horse-back riding
Hot-air balloon ride.

NEW TRENDS.

Wine cruise with

On-board tastings
Visits ashore to taste great
wines
Gourmet lunches and dinners
with superb wines.

In the Mediterrenean or

WINE CRUISE.

In the Galapagos islands

and South America!

AND WHY NOT

NEW TRENDS.

New types of partnership: with golf resorts, spas, cooking

schools
Innovative collaboration:
partner hotels and restaurants offering discount coupons for
visitors to go to wineries and receive a free tasting or discount on
wine.
Likewise, partner wineries will offer visitors coupons for the local
restaurants and hotels.
It creates an atmosphere of warmth that is appealing to visitors.

Why not contact them to put your

winery on their tour?

WINE TOUR OPERATORS

BASED IN THE UK: GRAPE
ESCAPES.

WINE TOUR OPERATORS

BASED IN THE UK:

GOURMET ON TOUR.

WINETRAILS.

https://www.youtube.com/watch?
v=IOUdgJkx5Fo