Gamifcation

erm
Gameful Design?

Chandramouli Sankaranarayan
28 November, 20

Agenda

What is Gamifcation and Gameful Design

Game to be designed
How is it done?
PERMA
3 Missing Ingredients
Octalysis Framework

Gamifcation
Applying game mechanics to nongame contexts to engage users in
solving problems

Gameful Design
To create Platforms & Experiences
that empower players to have the
spirit of the gamer in real life

Players

http://weloveyourwork.com

Game to be designed
Consumers
Owner/Shareholder

Kitchen

Master Chef Chef1 Chef2

Front-of-the-house

Manager Waiter1

Housekeeping

Waiter4 SupervisorStaff1

Suppliers

Staff4

Gamifcation followed so far

(Gamifcation-Y
Points
Badges
Leaderboards
Achievement Badges
Example: Tumblrs Leaderboard

4 Criteria for a Gameful

Design
Positive Emotion

Engagement
-Relationships
PERMA
Meaning
Accomplishment
Flourish, 2011
Martin E.P. Seligman
Positive Psychologist

Gameful Design Player

Oriented
Gamifcation-Y makes you what
companies want you to do
Gameful Design helps you do
what YOU want to do

We invest 3 Billion hours

a week playing games

Gameful Design Why?

Gives players powers in real life
Games arent new Herodotus
Games Unnecessary obstacles
we volunteer to tackle
Opposite of Play isnt work. Its
Depression. Brian SuttonSmith, Canadian Philosopher
So far weve spent 5.93
Billion years playing
World of Warcraft

Gameful Design How?

Urgent
Optimism
Positive Stress
Social Fabric
Epic Meaning
Blissful
Productivity

Positive
Emotion
Engagement
Relationships
Meaning
Accomplishm
ent

Super-Empowered Hopeful
Individuals

- Sebastian Deterding
3 Missing Ingredients

Make-believe
stories
Rules
Challenges
Goals
Feedback
Free, safe play
space
Shared Objects

Positive
Emotion
Engagement
Meaning
Accomplishm
ent
Relationships
Akoha makes you do
random acts of
kindness

Octalysis Framework

Core
Drivers
Epic Meaning & Calling
Development & Accomplishment
Empowerment of Creativity and
Feedback
Ownership & Possession
Social Influence & Relatedness
Scarcity & Impatience
Unpredictability & Curiosity
Loss & Avoidance

Epic Meaning &

Calling
Narrative

Humanity Hero
Elitism
Beginners Luck
Free Lunch

 Development &
Accomplishment
Points, Badges, Leaderboard

Fixed Action Rewards

Progress Bar
Quests Lists
Win Prize, Crowning, Level-up
Symphony
Aura Effect
Step-by-Step Tutorial
Boss Fights

Empowerment of Creativity
and
Milestone Unlock
Evergreen Mechanics
Feedback
Real-time Control
Instant Feedback
Boosters
Voluntary Autonomy
Choice Perception

Ownership & Possession

Build from Scratch

Collection Set
Avatar
Earned Lunch
Learning Curve
Protection
Recruitment
Monitoring

Social Influence &

Relatedness
Mentorship

Group Quest
Touting
Social Treasure/Gifting
Thank you Economy
Social Prodding
Bragging
Friending

Scarcity & Impatience

Fixed Intervals
Dangling
Prize Pacing
Count Down
Throttles

Unpredictability & Curiosity

Glowing Choices
Mini Quests
Easter Eggs
Random Rewards
Obvious Wonder
Mischief
Sudden Rewards

Loss & Avoidance

Fear of Missing Out

Status Quo Sloth
Scarlet Letter
Progress Loss
Evanescence Opportunity
Weep Tune

4 Phases in a Gamifed
Product
Discovery Phase
On-boarding
Scaffolding
End Game

Game to be designed
Drive away the nasty negative reviews into nothingness
Your team is geared up to do it with you

Kitchen
It depends on
you, the heart of
Restaurant, to
delight your
Customers and
become the
leader

Front-of-the-house
You, the face of
Restaurant, are
going to uplift our
Status!

Housekeeping
Wield the
weapon that
can remove all
dirt and make
your
Customers
day!

Game to be designed
Very Delighted Customer Sudden reward

Very Delighted
Customer
Sudden Boost in
the Progress
5 Consecutive
Positive reviews
gives you a
reputation
Yay! You have a
delighted
Customer. Claim
your Smiley!

Progress Bars
with Levels
showing
Progress
Sloth
(Negative)
Hero
Honoured
Exalted
5 Consecutive
Negative
reviews would
reduce your

When you are 10%

away from a
positive/Negative
Level, be alerted
When it reaches
negative, give them
a Scarlet Letter
Oops! That isnt a
great name to earn,
SLOTH! Buck up, roll
your sleeves and tread
on. You can gain them
all back.

Game to be designed
Old Scoring system remains, but
we wouldnt show the numbers
Group Quests
Congratulate your peers and
team
Favourite your colleagues to
encourage
Juicy feedback for accomplishing
every level

Suggestions, Critiques,
keep them roooo.lling