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Candice Yu
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by Candice Yu. All Right Reserved. 2016

2016/10
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Section 1:

Section 2:
+

1.
2.
3.
4.
5.
6.

Section 3:
+

7.
8.
9.

by Candice Yu. All Right Reserved. 2016

 SWOT -1

Weakness

Strengths

(Opportunities )

by Candice Yu. All Right Reserved. 2016

(Threats)

 SWOT -2

(SO):Maxi-Maxi

(WO):Mini-Maxi

(ST):Maxi-Mini

(ST):Mini-Mini

by Candice Yu. All Right Reserved. 2016

One Page
+ + 6W2H1E

Why

Evaluate
+

What

STP
7P

SWOT

(HOW)
[BIG idea]

Where/Whom

When

by Candice Yu. All Right Reserved. 2016

How

How much/Who

E-DM

app

/
Big Data

One Voice
by Candice Yu. All Right Reserved. 2016

 ?
PGC UGC BGC

BGC
PGC

by Candice Yu. All Right Reserved. 2016

UGC
GC

by Candice Yu. All Right Reserved. 2016

by Candice Yu. All Right Reserved. 2016

Thank You !

by Candice Yu. All Right Reserved. 2016

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by Candice Yu. All Right Reserved. 2016

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