Industry Visit

Don Bosco University

20th April 2016

About G Plus
We bring forth Guwahati and its distinct aura through our weekly tabloid G PLUS,
an English weekly offering for the evolved and informed Guwahatians with local
essence with a global outlook! It is an infotainment tabloid that captures the true
interest and feel of the gateway to the North East India.
With a distinct flavour of the city, the tabloid provides an exciting collection of well
researched and creative stories, opinions along with analytical and incisive insights
besides interesting features and snippets from segments like news analysis on city,
vox populi, business, space, fashion & lifestyle, society, events, careers, life, reviews,
travel, etc.
G PLUS aims to become the soul of the city by connecting with its people through
integrated dynamics. G PLUS will be the pulse of Guwahati living, rising and
growing with the city.

Departments
The G Plus tabloid is a combined effort of the various departments which
may be described broadly as :

The Editorial Team

Journalists :
G Plus being a weekly newspaper requires the journalists to focus and capture
Guwahati news that is more analytical thereby producing concise and accurate copy
according to the newspaper's house style and to strict deadlines.
In order to do so the team of journalists builds contacts to maintain a flow of news,
for example, police and emergency services, local council, community groups, health
trusts, press officers from a variety of organisations, the general public

A team of
Contributors/ Freelance Journalists
: free lance journalist are associated with G
Plus to provide real time inputs and happenings in
the city .
The contributors willingly provide their inputs with
the latest trends and happenings .
Edit Desk / The
Editors
:
eventual
success of your organization's public
and media relations efforts depends mainly on how
often your news releases are issued and, more
importantly, how often the news they contain is
selected to run. The latter decision is in the hands of a
person whose title is usually editor .The editor
ensures that the newspaper carries content that is
credible and not plagiarized . The editor has to make
a judicious follow-up of a seemingly promising
paragraph or sometimes even make further enquiry
before finalising the story and give it the perfect

The Digital Media

The Digital Media works on 2 pillars :

Publishing - from making simple text pages, keeping important content up to date,
to writing and creating rich media like photos, videos, and info graphics that tell the
stories of your work.
Mobilization - pushing content out to various supporter lists through the social
media, content promotion that helps increase the reach of the brand

The Digital Media Team in G Plus manages the following Platform:

Facebook
Twitter
G Plus Website
G Plus App
The Citizen Journalists / Contributors , the editor and the
digital media executive
collectively , cater to the real time
news in different platforms as mentioned above
to get the pulse of
the followers .

The Creative Team

The layout of a newspaper is designed to attract readership and to optimize the

newspaper's effectiveness in presenting information.

Rules and conventions are set while deciding the layout , which is done by the
graphic designer in co ordination with the editor.

The editor is required to share the stories to be featured in the specific issue to the
graphic designer / layout team , who would help give the final product. It however
undergoes proof reading by the editorial team to close gaps if any.

The creative team also includes the photojournalist / photographer , who is in

constant co ordination with the Journalist team to complete the assignments of the
specific issue. The Photo Journalist also collects news for both print and digital media

The Business Development Team

Advertisement Sales : The Ad sales team is basically involved in driving the revenue
for the newspaper by perusing prospective advertisers for the newspaper. There are
specific rates that are maintained with respect to specific pages in which the ad will
be carried.

Circulation : The circulation of a newspaper takes place in co ordination with the

Agency , Hawkers , Cash stalls who work on specific demarcated areas of the city.
Circulation is not always the same as copies sold, often called paid circulation,
since some newspapers are distributed without cost to the reader. Readership figures
are usually higher than circulation figures because of the assumption that a typical
copy of the newspaper is read by more than one person.
The circulation team looks into the following factor :
1. Supervise the production of the newspaper.
2. Monitor distribution of the newspapers across the city
3. Seamlessly managing the newspaper delivery to
subscribers through agencies /
hawkers.
4. Ensure Branding of G Plus in places as and when required.

Thank You