PATANJALI AYURVED

LIMITED
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MESSAGE
The concept for forming this Company
was to link the rising destiny of millions of
rural masses on the one hand and many
more suffering and leading unhealthy
urban lifestyle on the other. The Vision of
the Respected Swami Ramdevji Maharaj,
the renowned YOGA GURU and Sri
Acharya Balkrishnaji, made the concept
into writing through formation of the
Company (PATANJALI AYURVED LIMITED).
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VISION &
INTRODUCTION

PATANJALI AYURVED
LIMITED

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VISION
1.

Self-independence of India from Swadeshi.

2.

To promote Indian product.

3.

Make a largest retail chain in all over India both rural and urban market

4.

To Provide reasonable price for farmers

5.

To fulfill the demand of customers across the India on reasonable price.

6.

To Support Indian industries by creating demands of Swadeshi products.

7.

To generate employment for youth, skilled/unskilled and professionals.

8.

To establish Ayurveda and create biggest market chain for herbal products.

9.

To Strengthen Indian economy by replacing foreign products with

Swadeshi products.
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INTRODUCTION
Patanjali Ayurved
company

Limited

is

an

Indian

FMCG

Located in the industrial area of Haridwar

Manufactures mineral and herbal products.
Patanjali is the fastest
consumer company in India.

growing

fast-moving
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HISTORY

PATANJALI AYURVED
LIMITED

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BREIF HISTORY

Acharya Balkrishna established Patanjali Ayurved

Limited in 2006 along with Baba Ramdev.

objective of establishing science of Ayurveda in

accordance and coordinating with the latest
technology and ancient wisdom.
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REVENUES

PATANJALI AYURVED
LIMITED

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REVENUES
Patanjali Ayurveda's annual turnover,
5000 crore (US$740 million) for the fiscal 201516.
2500 crore (US$370 million) for the fiscal 201415.
1200 crore (US$180 million) for the fiscal 201314.
850 crore (US$130 million) for the fiscal 201213.
450 crore (US$ 67 million) for the fiscal 201112.
Future Group which has tied up with Patanjali sells
about 30 crore (US$4.5 million) worth of Patanjali
products every month.
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PRODUCTION

PATANJALI AYURVED
LIMITED

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PRODUCTION

Patanjali Food and Herbal Park at Haridwar is

the main production facility operated by
Patanjali Ayurved.

The company plans to establish further units

in India and in Nepal.
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PRODUCTS

HERBS

AYURVED

Patanjali Lohasav Bhasma

Drishti Eye Drops

Patanjali Abhrak Bhasma

Patanjali Amla Extract Capsule

Patanjali Mandoor Bhasma

Patanjali Asvagandha Extract

Capsule

Patanjali Shankh Bhasma

Patanjali Shilajit Sat Capsule

Ashvashila Capsule

Patanjali Seep Bhasma

Patanjali Kauri Bhasma

FOODS
COSMETICS

Patanjali Chyawanprash
Aarogya Atta

Patanjali Body Lotion

Aarogya Buiscuits

Patanjali Face Cream

Patanjali Baseen

Patanjali Tooth Paste

Pure Honey

Body Massage Oil

Patanjali Tooth Brush

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PATANJALI
PRODUCT MIX &
PRODUCT LINE

PATANJALI AYURVED
LIMITED

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SALES & DISTRIBUTION

Patanjali Ayurved sells through nearly 4000 retail
outlets as of 2015.
sells its products online and is planning to open outlets
at railway stations and airports.
Has tied up with Pittie Group and Kishore Biyani's
Future Group on 9 October 2015.
Patanjali Ayurveda products are also available in
modern trade stores including Reliance retail, Hyper
city and Star Bazaar apart from online channels.
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EXPORTS

PATANJALI AYURVED
LIMITED

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PATANJALI EXPORTS
Patanjali Export-Import has been one of the major global
sourcing partner for top quality products and services.
Patanjalistores developping export and trading of Fresh
Pineapple from Petchburi India.
Patanjalistores is exclusive license holder for exporting
and marketing herbal froducts from Patanjali Ayurved
Ltd, Hardwar, India to Thailand.
Patanjali is also engaged in spreading Yoga by Swami
Ramdev Ji Maharaj.
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COMPETITORS

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COMPETITORS
1.Dabur india ltd.
2.Shri baidyanath
3.Zandu pharmaceutical works
4.The himalaya drug company
5.Charak pharmaceuticals
6.Vicco laboratories
7.The emami group
8.Hamdard (unani) etc.
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MARKETING MIX &

MODES OF
OPERATION

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PRODUCT LIFE
CYCLE OF PATANALI
AYURVED LTD.

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LIMITED

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BENEFITS FOR
PATANJALI AYURVED
LIMITED

PATANJALI AYURVED
LIMITED

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CHALLENGES &
FUTURE
POSSIBILITIES

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