Professional Documents
Culture Documents
FMCG SECTOR
Deals
FMCG
Indias
FMCG
It
FMCG
HINDUSTAN UNILEVER
LIMITED
VISION:
Unilever is a unique company, with a proud
history and a bright future. We have ambitious
plans for sustainable growth and an intense
sense of social purpose.
MISSION:
Unilever's mission is to add Vitality to life We
meet everyday needs for nutrition, hygiene,
and personal care with brands that help
people feel good, look good and get more out
of life.
Brand Feelings
Brand Values
Integrity
VISION:
Nestl's vision is "to be a leading, competitive,
nutrition, health and wellness company
delivering improved shareholder value by being
a preferred corporate citizen, preferred
employer, preferred supplier selling preferred
products.
MISSION:
Mission of 'Good Food, Good Life' is to provide
consumers with the best tasting, most
nutritious choices in a wide range of food and
beverage categories and eating occasions, from
morning to night
BRITANNIA:
Britannia was incorporated in 1918 as
Britannia Biscuits co LTD
inCalcutta.In1924,PeaFreanUKacquired
acontrollingstake,which later passed on
tothe Associated Biscuits International
(ABI)anUK based company. During the
50s and 60s, Britannia expanded
operations to Mumbai, Delhi and Chennai.
In 1989, J M Pillai, a Singapore based NRI
businessman along with the Group Danone
acquired Asian operations of Nabisco.
Vision:
TodominatethefoodandbeveragemarketinIn
diawitha distinctive range of TastyYet
Healthy Britannia brands
Mission
To dominate the food and beverage market in
India through a
profitablerangeofTastyYetHealthyproducts
bymakingevery Indian aBritannia consumer
POSITIONING
TIGER:Positioning is done for
modern mother
LITTLE HEARTS::Positioning is to
be a snacks
GOOD DAY:Positioning is as
everyday biscuits which bring
happiness in everyones lives
MARIE GOLD: Positioning as a tea
time biscuits with proteins
Tiger,launchedin1997,becamethelargestbra
ITC POSITIONING
TOUCHING
YOUR
EVERY DAY
LIFE
Branding strategy
The
ITC
VISION:
Sustain ITC's position as one of India's most
valuable corporations through world class
performance, creating growing value for the
Indian economy and the Company's
stakeholders
MISSION:
To enhance the wealth generating capability
of the enterprise in a globalising
environment, delivering superior and
sustainable stakeholder value
Changes and
Evolution of
Products/Brands.
Evolution of Lifebuoy
Soap.
HUL
The
Lifebuoy
By
The
Backed
HUL
Home & Personal
Care
Personal Wash
Lifebuoy
Hand
Soap
wash
Lifebuoy
Total
Protect
Lifebuoy
Lifebuoy
Pure
Lifebuoy
fresh
Lifebuoy
Protect
Lifebuoy
Plus
Lifebuoy
Mild Care
Nature
Active
Vita
Moisture
Clear skin
Body
wash
Hand
Sanitize
r
Lifebuoy
Total
Lifebuoy
Care
Mens
Range
Hydrating
Deodratin
g
Colgate
Colgate
COLGATE
ORAL CARE
PROFESSION
AL
ORALCARE
HOME CARE
Sal
es
Introduct
ion
Gro
wth
Matur
ity
Decline
Time
Comparative analysis
ITC vs HUL
HUL-
Largest pure-play
FMCG company in the
country .
Widest portfolio of products
sold via a strong
distribution channel.
It owns and markets some
of the most popular brands
in the country across
various categories,
including soaps,
detergents, shampoos, tea
and face creams.
ITC
HULdividethecustomersintothreetypesofthecustomers
striving,aspiringandaffluentandmaketargetingstrategies
accordingly.Theyareasfollows:
Personal
Detergent:In
aspiringcustomers Pepsodent
Foraffluent-CloseUp,
Key Strategy: Growwithmarketwiththe our brandsCloseUp
onfreshness platformandPepsodentonfamily&healthplatform
Tea:
ForthestrivingcustomersithasTaazatea.
ForaspiringcustomersithasRedLabel.
For affluentcustomeritoffersTajMahalandLiptonYellowLabel
ITC
Personal Care:
Key strategy-To target more and more customers and bring it in category of
aspiring customers.
Detergent:In caseofdetergents-
Foraffluentcustomers-Wheel, Ariel
ITC,
HUL
Threats / Risks
Due
The
Some
Once
When
Hopping
Tolerance
So the biggest challenges most face are revenue related: Holding on to and
growing sales. Most categories are very competitive and sales need to be
defended from competitors and increasingly, retailers' own private brands.
Most FMCG companies have a three pronged approach to revenue growth:
1)
2)
3)