DNAnovation

A program of possibilities

Why Innovate?

Innovation is the key to reducing waste,

increasing profitability, and discovering
disruptive new ways to serve your customer
needs

It is not enough to simply think up new ideas

and ask people to be creative.

Innovation requires a different way of thinking

and doing, without interfering with your
necessary business

The DNAnovation course creates a new

innovation team within your organization and
delivers immediate results
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DNAnovation Program at a glance

1

Executive Summary

Proven Methodology

Program Timeline

The Results

Appendix: Case Studies

Executive Summary: A tactical program to inject new

innovation practices into your organization, and to
produce actual innovative results in new solutions,
products, and services.
The problem your organization faces
in being innovative is not a lack of
creative ideas or a desire to innovate,
it's a lack of knowledge on how to
actually implement and protect
innovative projects from "business as
usual" tendencies.

A mind challenge to
mediocrity

Real world pragmatic advice

and counsel on how to develop an
innovation platform in a
large company

The DNAnovation course is a 90-day

kickstart to create an exciting new
innovation engine inside your existing
organization.

Useful strategies on how to

overcome corporate
stagnation

You will be provided hands-on expert

guidance to create a successful
innovation group and the
methodology to ensure its survival.

Spot on & relevant for those

seeking to disrupt and innovate
to spur growth

Program Stages

Beginning the Journey (Weeks 1-2): the first steps to form the
innovation team, establish budgets, rules of operation, and obtain
executive support and team authority

Diagnosis (Week 3): an in-depth analysis of your organization's

current innovation health and structure

Prescription (Week 4): implementation of specific recommendations

and requirements to operate an effective innovation program

Treatment (Weeks 5-10): forming the team and embarking on an

intensive series of workshops and activities to filter ideas, test
assumptions, prototype businesses, and build viable new business
plans

Results (Weeks 11-12): the presentation of 2-3 exciting new

innovative and potentially disruptive business plans to the team's
executive sponsors

3 parallel tracks of activity

GOAL
An innovation team that
produces specific and
actionable disruptive new
products, services, and
business plans

Workshops,
consumer
research,
ideation, testing,
prototyping,
validating

Core Team Activities

2
Executive Sponsor Interactions

Ongoing executive
engagement and
support
6

Training, counsel,
guidance, plus a
parallel ideation
and validation
workstream

External Expert Involvement

3 months to establishing an
effective innovation engine

Results

Business modeling,
proposals,
acceleration

Implementati
Ideation, testing, prototyping, research
on

1
Team formation, executive briefing, organizational
diagnosis

Preparation

Phase by phase project plan

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Phase 1
Obtain budget and
executive sponsor, appoint board
of advisors
Form core innovation
team & assign roles, establish
rules of operation
Conduct audit of current
status: innovation health and
challenges
Determine first pass
target exploration areas and
business filters

Phase 2
Focus: apply filters and
reduce focus to 5 key initiatives
Determine business and
feasibility assumptions to test
Develop and deploy
prototypes and survey sites
Run assumption testing
cycles and iterate upon learnings

Phase 3
Drill down on 2-3 most
viable business cases, adding key
metrics
Build business model,

Roles & Responsibilities

DNA Leadership
External expert
instructor, and overall
program coordinator

Business
Analyst
Responsible
for all
business
modeling,
assumption
testing, and
presentation
preparation

Consumer
Research
Coordinates all
research, alpha
testing,
prototyping,
and consumer
participation

Executive Sponsor
Provides budget, authority,
and executive support

Internal Team
Lead

Internal Program
Lead
Responsible
for ongoing

The organization's program

head for this innovation
project

program management and

support

"In any moment of decision the best

thing you can do is the right thing, the
next best thing is the wrong thing, and
the worst thing you can do is nothing.
Theodore Roosevelt

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Project Proposal
A program of possibilities
The DNAnovation course is a 90-day kickstart to create an exciting new innovation
engine inside your existing organization. You will be provided training, expert staff and
guidance, and a roadmap for the creation of an effective innovation engine within your
company.
The project will also deliver real results! Not just theory and great ideas, but actual
business models and potential new products, pre-tested in the marketplace as viable
opportunities worth pursuing.
The program will combine both expert external involvement along with your own internal
team, so that the lessons learned in methodology and practice will help infuse your
organization with the new DNA of disruptive innovation.
However, before you can begin, your executive leadership must be committed to
success. The DNA team will work with the executive sponsor to fight off the antibodies
and establish the required operational rules and processes for the program to run
effectively.
Program cost: US$245K, includes executive staff and all material and operational
11 separately
expenses, travel costs are excluded and billed